MxMIndia

Tag: Malabar Group

  • To spearhead the agency's growth and client’s retention

    Three Percent Collective appoints Amit Bidholia as Business Head

    By Our Staff

     

    Three Percent Collective, a Bengaluru-based Digital Marketing Agency backed by Malabar Group’s IMC, has appointed Amit Bidholia as the Business Head. Based out of Delhi, he will be spearheading the agency’s growth and client’s retention.

     

    Said Pradeep Singh, Cofounder, Three Percent Collective: “Amit is joining us at a time when Three Percent is at an inflection point in its journey. Amit’s experience in digital marketing will be an asset as we continue to grow. We are confident that his skills will only help us to grow faster.”

     

    Commenting on Amit’s appointment, CTP Ummer Kutty, Executive Director, IMC added: “Amit’s rich experience will further add to the momentum for the Agency’s growth story and will definitely add value to the joint venture we have.”

     

  • The wedding anthem video has been directed by director Kookie Gulati

    Dentsu unveils the Brides of India anthem for Malabar Jewellers

    By Our Staff

     

    Malabar Gold & Diamonds has kicked off the 9th edition of its Brides of India campaign with a special wedding theme song titled #MakeWayForTheBride. It features brand ambassadors of Malabar Gold & Diamonds, actors Anil Kapoor and Kareena Kapoor along with brides from diverse regions of the country. The Brides of India 2021 wedding anthem has been conceptualised by the creative agency Dentsu India and directed by Kookie Gulati.

     

    Said Malabar Group Chairman MP Ahammed: “The Brides of India Campaign is our tribute to the new-age brides and their awe-inspiring individuality. Over the last ten years, Brides of India has played a pivotal role in showcasing our versatility in catering to all bridal jewellery needs from all around the country. The theme of Brides of India 2021 encourages all to make way for the bride. Because this is her moment, it’s her big day, and she’s here to own it! She’s here to shine and make sure the world knows it. With the launch of Brides of India 2021 campaign, we celebrate the brides who choose to make the big day all about her. With designs that cater to varied sensibilities of new-age brides across regions, there is something unique for every bride to complement her unique entry.”

     

  • To convey benefits of fair standardised pricing policy of Malabar

    82.5 creates new campaign for Malabar Jewellers

    By Our Staff

     

    Media agency 82.5 Communications has created a campaign for Malabar Gold. The campaign outlines the benefits of fair pricing policy and standardised pricing and consists of a TVC featuring Anil Kapoor.

     

    Said MP Ahammed, Chairman – Malabar Group: “Since various jewellers charge exorbitant making charges, consumers feel that they do not get the right deal despite discounts, offers, extensive comparing and bargaining. We, at Malabar, believe that consumers should be saved from this conundrum. That’s why we have put in place our Fair Price Promise. It addresses this concern and assigns transparent and reasonable making charges on jewellery. So that everyone gets the best deal, every day and everywhere.”

     

    Added Naveen Raman, Sr Vice President & South Head, 82.5 Communications: “In the jewellery industry there is a tendency to quote marked up making charges, which is not favourable for consumers. To remedy the situation, Malabar offers a fair pricing policy, which benefits customers as they do not have to bargain to bring down the making charges to an acceptable level.”