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Tag: Malabar Gold

  • Will showcase the flagship bridal campaign – Brides of India 2023

    Alia Bhatt is new brand ambassador for Malabar Gold

    By Our Staff

     

    Malabar Gold & Diamonds has signed Alia Bhatt as its new brand ambassador.  The announcements came in the wake of the 30th anniversary of Malabar group, which began their operations in 1993.

     

    Said Malabar chairman, M P Ahammed: “We are very excited to welcome Alia Bhatt into the Malabar Family. Over the years, our brand ambassadors have played an instrumental role in elevating our brand’s status in the eyes of our customers and we are looking forward to taking Malabar Gold & Diamonds to new heights with Alia Bhatt as the face of the brand. Our goal is to be crowned as the World’s largest jewellery retailer by crafting, promoting and selling jewellery that is an intersection of Indian art, culture, tradition, heritage and Alia Bhatt, both as an actor and as a person, perfectly represents what we are striving to achieve. Her impressive career in the highly competitive film industry resonates with our brand’s journey and ambition as a brand. As Malabar Gold & Diamonds celebrates its 30th anniversary, we are reaffirming our commitment to providing our loyal customers with the best jewellery shopping experience.”

     

  • To convey benefits of fair standardised pricing policy of Malabar

    82.5 creates new campaign for Malabar Jewellers

    By Our Staff

     

    Media agency 82.5 Communications has created a campaign for Malabar Gold. The campaign outlines the benefits of fair pricing policy and standardised pricing and consists of a TVC featuring Anil Kapoor.

     

    Said MP Ahammed, Chairman – Malabar Group: “Since various jewellers charge exorbitant making charges, consumers feel that they do not get the right deal despite discounts, offers, extensive comparing and bargaining. We, at Malabar, believe that consumers should be saved from this conundrum. That’s why we have put in place our Fair Price Promise. It addresses this concern and assigns transparent and reasonable making charges on jewellery. So that everyone gets the best deal, every day and everywhere.”

     

    Added Naveen Raman, Sr Vice President & South Head, 82.5 Communications: “In the jewellery industry there is a tendency to quote marked up making charges, which is not favourable for consumers. To remedy the situation, Malabar offers a fair pricing policy, which benefits customers as they do not have to bargain to bring down the making charges to an acceptable level.”

     

  • He was last with Malabar Golds and Diamonds as Head of E-commerce & Digital Marketing

    MMTC-PAMP appoints Narendra Motwani to lead Digital, E-Com & Mktng Ops

    By Our Staff

     

    MMTC-PAMP, the London Bullion Market Association (LBMA) refinery accredited for gold and silver has announced the appointment of Narendra Motwani as Vice President – Digital, which encompasses the critical portfolios of Digital Gold, eCommerce and Web presence.

     

    Said Vikas Singh, Managing Director & Chief Executive Officer, MMTC, PAMP: “We are excited to have Narendra join our dynamic, high performing and talented team. Narendra is a seasoned marketer with the right background, experience, and proven capabilities to spearhead our marketing endeavors. MMTC-PAMP is a leader when it comes to trust, purity, and customer satisfaction, and Narendra’s addition will help us further raise these credentials and articulate the value we bring to our customers, besides building strong relationships with our stakeholders.

     

    Before MMTC-PAMP, Motwani was Head of E-commerce & Digital Marketing of Malabar Gold and Diamonds where he led the global e-commerce team, comprising sales and merchandising, product development, digital marketing, and in-market e-commerce functions. Prior to Malabar Gold and Diamonds, he has also worked with Gitanjali Gems.