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Tag: Makani Creatives

  • Conceptualised by Makani Creatives

    American Tourister India unveils new campaign

    By Our Staff

     

    American Tourister has unveils a new campaign to launch its new American Tourister Rollio Bags. The film campaign features Ananya Panday and is conceptualised by Makani Creatives.

     

    Said Pradnya Popade, Marketing Communications Head at Samsonite South Asia Pvt Ltd: “American Tourister is a brand for the young and restless who love exploring. The vibe is full of fun and high energy. We’ve taken this energy up a notch with our latest launch, Rollio; bags designed with cutting-edge style for those who #OwnTheRoll. Unveil the future of travel aesthetics with Rollio’s signature roll-shaped silhouette, seamlessly merging chic with functionality. What better way to introduce these bags than by transporting the audience to a whole new verse? A verse inspired by the bags’ innovative and fun design. Choosing Ananya Panday to be a part of the Rollio verse was a natural fit. She’s stylish, fun, and owns everything she does.”

     

    On the campaign execution, Yashtika Vaswani, Digital Client Servicing Director, Makani Creatives added: “Our goal is to captivate the fantastical imaginations of the audience by creating a unique blend of the physical and digital worlds. The power of CGi technology allows us to bring our wildest imagination to life, creating a magical world so accurately inspired by the product.”

     

     

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    A post shared by Ananya 💛💫 (@ananyapanday)

     

  • Conceptualised by Makani Creatives

    Paragon Footwear launches brand campaign

    By Our Staff

     

    Stimulus by Paragon Footwear has launched a brand campaign for the festive period. It is conceptualised by Makani Creatives.

     

    Said Sachin Joseph, Executive VP at Paragon Footwear Stimulus: “Stimulus, as the name suggests, aims to add a boost to every step you take towards your goals. Our footwear is crafted keeping in mind comfort that will enable our customers to reach excellence.”

     

    Added Prasad Rao, Executive Creative Director at Makanis Creatives: “There is an unabashed rawness to the thought of ‘Badhte Raho. Badalte Raho’ which we liked. It resonates well with the doers of the world today, who have a fairly strong sense of who they are. They don’t let their emotions or mental state of being become barriers in their heads. They’re prepared to take risks, change perceptions and break stereotypes. They’re ready to bring a change. Stimulus believes in this ‘sense of self’. And acts exactly as its name suggests – as a stimulant that evokes confidence and encourages its audience to defy all odds.”

     

  • Conceptualised by Makani Creatives

    Ranveer Singh to promote Lavie Sport brand

    By Our Staff

     

    Makani Creatives has created a campaign for a Lavie Sport sub-brand in an ad featuring Ranveer Singh. The new sub-brand positions itself as a ‘hybrid bag’ with a unisex appeal.

     

    Said Prasad Rao, ECD at Makani Creatives: “There is no one better than Ranveer Singh to stand true to the message of Work. Play. Slay. He has been killing it in the industry for years now. Be it his films, his roles, the characters, or even his style, he slays it every single time. And that’s what excited us because that is exactly what Lavie Sport stands for. His energy defines the generation today. And the best part was it all came effortlessly to Ranveer. It’s just the way he does things, it’s his way of life. It was a pleasure to work with him and witness his energy translate beautifully onto the creatives.”

     

    Speaking of the campaign and the partnership with Makani Creatives, Ayush Tainwala, CEO and Founder of Lavie & Lavie Sport added: “Makani has beautifully captured the active and energetic essence of our brand, in the film and stills. This formidable synergy between the products, our brand ambassador, and the campaign will surely encourage Indians to adopt an active lifestyle.”

     

  • Film conceptualised by Makani Creatives

    Lee Cooper launches summer campaign

    By Our Staff

     

    Lee Cooper fashion brand has launched its Summer Campaign for 2023, with the theme “Life Is Out There”. To promote the campaign, Lee Cooper has launched a series of digital and social media activities, including a video campaign, influencer collaborations, and hashtag campaign #LifeIsOutThere.

     

    The campaign encourages people to step out of their comfort zones, embrace new experiences, and live their lives to the fullest.

     

    Conceptualised by Makani Creatives Executive Creative Director Copy – Anant Medepalli said:  “Lee Cooper was the go to denim brand for rockstars. Rebellion and experimentation are woven into the brand. We have given rebellion a fresh spin. With a vibrant campaign and film that exude energy. There are no directions in life. As the song goes, live for the flow and your heart shows the way. Life’s out there. It’s about exploring new places. It’s also about leaving your comfort zone and embracing all that life offers.”

     

    Jayesh Sali, Head of Marketing, Fashion & Lifestyle, Reliance Retail, added: “We want to inspire people to embrace the spirit of adventure and explore all the exciting things the world has to offer. This Film also talks about how a group of friends are going on a road trip, hitting the beach, or just enjoying a day out with friends, we want to help you look and feel your best.”

     

  • To oversee the company's brand strategy

    Makani Creatives appoints Suchana Sarkar as CBO

    By Our Staff

     

    Makani Creatives, advertising and creative agency, appoints Suchana Sarkar as Chief Brand Officer (CBO). In this role, Sarkar will be responsible for overseeing the company’s brand strategy, marketing campaigns, and overall brand experience.

     

    Said Aejaz Khan, CEO, Makani Creatives: “We are excited to welcome Suchana Sarkar to our team as Chief Brand Officer,” “With her extensive experience in building and elevating global brands, we are confident that she will be a great asset in our company’s transformational journey.”

     

  • Conceptualized by Makani Creatives

    Lee Cooper launches campaign with influencers

    By our Staff

     

    Lee Copper in collaboration with top influencers launched a new campaign “Masters of Denims”. Conceptualized by Makani Creatives, this campaign aims to highlight Lee Cooper’s supremacy in the denim industry by showcasing interviews with celebrities and influencers in a candid chat about denims, fashion and everything in between.

     

    Jayesh Sali, Head Of Marketing, Fashion & Lifestyle, Reliance Retail said: “Being a global fashion brand with a British legacy, Lee Cooper wants to showcase its products to a broad audience, and what better way than to make use of the digital space where things are constantly evolving and good content is the key to driving numbers.”

     

    Aejaz Khan, CEO, Makani Creatives added: “At Makani, we always strive to be ambitious with our campaigns, authentic with our execution, and audacious with our goals.”

     

    Link and glimpse of the campaign below: https://www.instagram.com/p/CocFAEDIRi_/

     

  • To monitor the company's performance across all dimensions

    Makani Creatives appoints Aejaz Khan as CEO

    By Our Staff

     

    As a step towards redefining their approach and charting a new trajectory of growth, Makani Creatives appoints Aejaz Khan as chief executive officer (CEO). An industry veteran, Khan was Managing Director and Global Head of Account at Spark44 before this move.

     

    With this appointment, Makani Creatives wants to stride towards excelling in partnering its clients and their ambitions, with an eye on growth simultaneously. His mandate will be to further strengthen the agency’s reputation in the industry. Khan will be responsible for monitoring the company’s performance across all dimensions.

     

    Sameer Makani, Co-founder, Makani Creatives said: “Our primary goal is to build a future-focused marketing communications company. I am pleased to welcome on board Aejaz Khan, who will play an instrumental role in accelerating the pace of our transformation and channelizing our talent’s firepower, by building and harnessing the intensity and creative prowess of Makani Creatives”

     

  • Consists of a series of films showcasing home and office furniture

    Makani Creatives launches new campaign for Nilkamal

    By Our Staff

     

    Nilkamal furniture brand, has unveiled a new campaign, #KhushiyonKeLiyeHameshaReady to showcase its wide range of home and office furniture to celebrate this festive season.

     

    Said Pinaki Gupta, GM Marketing, Nilkamal Ltd: “Nilkamal has been a part of the Indian households for over three decades. Over the years, consumer preferences have been constantly evolving, and we at Nilkamal have innovated and adapted to these changing trends with our range of home and office furniture. Our latest campaign reflects on this journey and showcases our range of furniture through relatable and heartwarming stories.”

     

    Added Anant Medepalli, Creative Head, Makani Creatives: “Nilkamal is a household name, trusted and loved for quality products. Our challenge was to showcase Nilkamal’s furniture collection with simple yet impactful storytelling. We began with a simple insight – furniture is not just furniture. It’s an integral part of the special moments in life. It even helps you celebrate them. Nothing could bring the insight alive better than sweet, emotional scenarios we all relate to. The films are a series of touching human stories that show how Nilkamal furniture is ‘khushiyon ke liye hamesha ready’.

     

     

  • Conceptualised by Makani Creatives, the campaign highlights that ‘Not all who stay home, stay safe’

    Maha Women’s Commission launches #UnMuteTheAbuse campaign

    By A Correspondent

     

    The Maharashtra State Commission for Women in association with Makani Creatives launched a public interest campaign, #UnMuteTheAbuse. The agenda being to get people to accept that domestic abuse is a long-standing problem that has seen an increase during the lockdown in India.

     

    Said Aastha Luthra, Member Secretary, Maharashtra State Commission for Women: “It is said that ‘Women make the house a Home.’ It is sad that at times these homes that are supposed to be a safe haven, become the very place where these women are wronged and treated inhumanly. This lockdown has presented several cases of physical and mental abuse where women are forced to stay in their homes with their oppressors. With this initiative, we aim to encourage people not only to raise their voice against domestic abuse but also spread the message and help us in helping the victims get justice and a better life.”

     

    The campaign creative has had netizens talking due to its hard-hitting impact without any violent or triggering imagery.

     

    Talking about the thought behind the concept, Nilesh Singh from Makani Creatives, said: “The best award a creative person can get is to know that his/her work has impacted someone’s life. Domestic violence is an issue that has been around for years but people do not like to talk about it, in fact many don’t even accept that it exists across the country. The creative is an attempt to start a conversation and raise a voice against this problem that needs even more attention during these times. This is our way of supporting the work that Maharashtra State Commission Of Women has been doing for years”

     

     

  • Metro Shoes has been manufacturing shoes in India since 1947

    Metro Shoes gets vocal about local manufacturing

    By A Correspondent

     

    In an attempt to revive the Swadeshi campaign and embrace #AtmaNirbharBharatAbhiyan announced by Prime Minister Narendra Modi, Metros Shoes has showcased that it adapted ‘Make in India’ even before it was preached. Metro Shoes has been manufacturing shoes in India since 1947.

     

    The creative has been conceptualised by Makani Creatives. Notes a communique: “The idea was to revive the Swadeshi journey that Metro Shoes had with India and urge people to adapt to the concept of ‘Make In India’.”

     

     

  • The campaign will enable users to share their love-story to get featured on Humans of Bombay

    Makani campaign for Metro Shoes with Humans Of Bombay

    By A Correspondent

     

    Makani Creatives has launched #FoundMyPair, a campaign for Metro Shoes in association with Humans of Bombay. Metro Shoes is running a social media campaign promoting this campaign that began from February 9, 2020.

     

    Speaking about the campaign, Alisha Malik, VP Marketing and Ecommerce, Metro shoes said: “It is important to be open to experimenting with opportunities on different platforms. It is also important to keep listening to those that engage with your brands, #FoundMyPair is an opportunity engage better with the millennials and showcase stories of our real followers.”

     

    Added Sameer Makani, Co-Founder and Managing Director, Makani Creatives: “This association is the perfect fit as it talks about finding the right pair; a pun that fits perfectly for both shoes and love. Shoes are a crucial part of everyone’s journey. As one progresses in life, they evolve with them. We hope to strike the right cord with the audience on Valentine’s Day with this campaign.”

     

     

  • The digital campaign focusses on the women of today, in an elegantly orchestrated 'Single-take' brand film

    Rang De unveils its inaugural brand campaign

    By A Correspondent

     

    Rang Dé, the recently launched herbal cosmetic brand by Netsurf Network, has launched its first brand campaign, Exotically Indian.  The digital campaign focusses on the women of today in a brand film conceptualised by Makani Creatives and choreographed by Uma-Gaiti.

     

    Announcing the launch of this campaign, Sujit Jain, Founder and CEO of Netsurf Network said: “The Rang Dé film has a very contemporary look and feel and realistically depicts the way the women of today wear their make-up. The film conveys that make up is not just meant for special occasions any more but forms an integral part of their daily routine of looking and feeling good. The essence of Rang Dé film is about bringing out the fun element artistically expressed in exotic colours whilst working on their make-up. It’s about moving way beyond the conventional make up routine to joyfully experimenting to bring out the bold and beautiful you!”

     

    Added Sachin Padave, Creative Director, Makani Creatives: “The idea was to position Rang De as a brand that helps you embrace yourself. Without letting go of the fact that we’re talking about different individuals, their  different skin tones, their beliefs, tastes and their individualistic sense of fashion. Something that, I believe, we have managed to capture perfectly in the entire campaign, including print and film.”