MxMIndia

Tag: Maitri Advertising Works

  • Leo Burnett is Creative Agency of the Year at Abby 2024

    Leo Burnett is Creative Agency of the Year at Abby 2024

    Leo Burnett India was crowned the Creative Agency of the Year on the final day of the Abby Awards 2024 which were powered by One Show. The Publicis Group agency also won the Specialist Agency of the Year titled for Brand Activation and Promotion, and Branded Content and Entertainment Specialist categories. Good Morning Films won the same in Video Craft of the Year category and Havas Worldwide India was named the Health Specialist of the year.

     

    In Creative, Leo Burnett won a Grand Prix for Spotify India’s Feel the Music campaign featuring Shankar-Ehsaan-Loy in the category audio visual TV, cinema, digital, OTT below one minute. It also took home four golds, eleven silvers and eight bronze metals to aggregate 157 points. VML India came second in the Creative Agency category with two golds, three silvers, 15 bronzes netting 105 points in all. FCB Group India stood third with two golds, three silvers, eight bronzes to earn 72 points on the last day.

     

    A Grand Prix each awas won by Famous Innovations and Maitri Advertising Works. Famous won it for the OOH campaign for Mumbai Police titled Blockbuster Excuses. Maitri got it for Netflix’s promotion of the show Sex Education titled ‘Shakila’s Driving School’ in the category audio visual TV, cinema, digital, OTT above one minute.

  • It will keep brand manager and media planners engaged all the way till Christmas

    Mathrubhumi unveils Christmas-themed ad campaign

    By A Correspondent

     

    Mathrubhumi has conceptualised a Christmas campaign as a month-long gifting scheme in the form of an advent calendar, keeping brand manager and media planners engaged all the way till Christmas.

     

    Speaking about the campaign MV Shreyams Kumar, Jt Managing Director, Mathrubhumi Group said: “This year our Christmas campaign will serve the advertisers with a more personalised brand experience than ever before, breaking away from stereotypical pattern, we wanted to convey the message on how Mathrubhumi as a group can deliver results in line with the festive objectives of clients.”

     

    Added Francis Thomas, Creative Director, Maitri Advertising Works: “This Christmas, we didn’t want to just talk about Mathrubhumi’s cross-platform abilities – we wanted Planners across the country to actually experience it. We wanted to challenge perceptions of what a print ad can be in 2019. The campaign’s use of clever copy and custom illustrations to land on an interactive double-spread that Planners will keep coming back to over the course of the festive season is exactly the kind of work that you can expect from Kerala’s most innovative media house.”

     

     

  • Campaign contest offers winners an all paid trip to Vietnam

    Mathrubhumi launches integrated ad campaign celebrating Onam

    By A Correspondent

     

    Kerala’s leading media group, Mathrubhumi has launched a pan-India ad campaign around Onam that demonstrates the various combination of media that can effectively drive response across target groups.

     

    Said M V Shreyams Kumar, Joint Managing Director, Mathrubhumi Group: “Come Onam, media groups and advertisers keep talking about brands to people across Kerala, The campaign aims to demonstrate various combinations of media that can effectively drive response across target groups, through the integrated model and help our clients achieve their festive goals in Kerala. The campaign message is that it will be difficult for the Malayali and advertisers to ignore Mathrubhumi this Onam.”

     

    Added Francis Thomas, Creative Director, Maitri Advertising Works:  “We wanted this year’s Onam campaign to be very direct in its messaging – we wanted planners across the country to be aware of the reach that Mathrubhumi has across Kerala and even in the UAE. Using print as an effective medium for interactivity and demonstration was a cool challenge and we think the team did justice to it. Adding in the contest gave an added layer to the campaign and hopefully, planners will take notice”.

     

     

  • Campaign contest offer winners an all-expenses paid trip to God's own country

    Mathrubhumi offers new integrated solutions

    By A Correspondent

     

    With Onam on the anvil (note: MxMIndia launched on Onam Day in 2011), Mathrubhumi has launched a campaign on integrated media solutions.

     

    A series of print ads have appeared on trade publications, but these ads in phonetic Malayalam. Readers were prompted to know what the gibberish looking questions meant via QR codes or to key in a link. Each QR code or link threw up a tongue-in-cheek film of Malayalees and their Onam purchase decisions and ended with a call to action to explore Mathrubhumi Groups custom integrated offerings.

     

    Said Kamal Krishnan PS, National Head – Integrated Media solutions, Mathrubhumi Group: “Media planners are bombarded with exaggerated claims of market coverage during festive season by all major media houses. We as a group, wanted to bring attention to what we can deliver through integrated efforts to help our clients achieve their festive goals in Kerala. Integration is the need of the hour to deliver desired responses to advertising by optimizing the strengths from within the group.”

     

    Commenting on the campaign, Francis Thomas, Creative Director, Maitri Advertising Works said: “The challenging brief to disrupt the traditional approach and to extend the experience of integration was exciting. The narratives, based on the idea Malayalees will be buying what they see in various Mathrubhumi brands, is conveyed through subtle insightful humor about Malayalees but with strong conviction”.