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Tag: Mahuya Chaturvedi

  • The account was won without a multi-agency pitch

    Leo Burnett Orchard wins creative duties of Dream 11

    By A Correspondent

     

    Leo Burnett Orchard has won the creative mandate for sports tech startup Dream11. Fantasy Sports, one of Dream11’s specialised offerings, is a game of skill that offers Indian sports fans a platform to showcase their knowledge. Fans can create their own team of real-life players from upcoming matches, score points based on their on-field performance and compete with other fans. The brand recently announced MS Dhoni as its brand ambassador.

     

    As part of its new duties, Leo Burnett Orchard will partner Dream11 for all of its sports tie-ups, and will help consumers realise the joy of fantasy sports. There was no multi-agency pitch involved in the assignment of the creative mandate.

     

    Speaking about bringing Leo Burnett Orchard on board, Vikrant Mudaliar, CMO, Dream11, said: “We found in Leo Burnett Orchard a team that understood the vision and need for our brand – Dream11. The team’s understanding of our category coupled with their creative ideas, proved Leo Burnett Orchard to be worthy partners for this stage of our brand’s journey.  We are happy to start this association.”

     

    Mahuya Chaturvedi

    Added Mahuya Chaturvedi, Chief Operating Officer, Leo Burnett Orchard: “We are extremely proud and energised with this win. Dream11 is a leader in building Fantasy Sports in our country and we are proud partners in developing this category. Our strength of being a young, energetic team, with a mix of big ideas and aggressive digital content creation helped us win this account. As we scale Leo Burnett Orchard, a diverse set of brands and categories, coupled with new age marketing and communication skills, will pave a blazing way ahead for us.”

     

     

  • The previous branch head Sharmine Panthaky moves to the agency’s Bengaluru office to head the Amazon India business

    Orchard brings in Manav Rai Ahuja as VP & Mumbai head

    By A Correspondent

     

    Manav Rai Ahuja

    Leo Burnett Orchard has made some key senior management changes. The agency has brought on board Manav Rai Ahuja as Vice President and Branch Head – Mumbai. The branch’s former Vice President and Head, Sharmine Panthaky, has moved to the Bengaluru branch in the same capacity. She will now head the branch overseeing the Amazon India business, Leo Burnett Orchard’s largest client. The duo will report to Mahuya Chaturvedi, Chief Operating Officer, Leo Burnett Orchard. At Leo Burnett Orchard Mumbai, Ahuja  will work closely with Executive Creative Director Amod Dani.

     

    Mahuya Chaturvedi

    Speaking about bringing Manav on board, Mahuya Chaturvedi said, “Manav comes in with the rich experience of working on some of the biggest brands across categories. He will take the momentum of the Mumbai branch forward, keeping its winning streak going. His mandate is to grow the great body of work that the branch has done in 2017, by manifold. I expect 2018 to be an exceptional year for Leo Burnett Orchard Mumbai with Manav and Amod working together to create some fantastic work for our clients.”

     

     

  • The new identity is reflective of the agency's vision and ambitions for itself

    Leo Burnett Orchard reveals new identity and logo

    By A Correspondent

     

    Leo Burnett Orchard has announced a new identity and a logo. The new identity is reflective of the agency’s vision and ambitions for itself, notes a communique from Leo Burnett Orchard which is one of the two agencies in The Leo Group’s new structure in India.

     

    Speaking about the new logo and the philosophy, Mahuya Chaturvedi, Chief Operating Officer, Leo Burnett Orchard said, “Leo Burnett Orchard may be one of the Leo Group’s two agencies in India, but our values and culture remain the same. Everything about our agency is new; the leadership, the vigour and even our talent’s approach towards creativity. I am excited about our new identity; nothing would have summed up who we stand for, better than building blocks.”

  • Leo Burnett Orchard has handpicked a team to match its ambitious vision for the agency

    Leo Burnett Orchard appoints Mahuya Chaturvedi as COO

    By A Correspondent

     

    Mahuya Chaturvedi

    Leo Group has appointed Mahuya Chaturvedi as Chief Operating Officer of its second agency, Leo Burnett Orchard. She takes over from Kaizad Pardiwalla who quit the agency as COO in November 2016. Meanwhile, the Leo Group has elevated the status of the agency as the second agency in the group and not just as a subsidiary of the Leo Burnett India.

     

    The core management team of Saurabh Varma, Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia, and Dheeraj Sinha, Chief Strategy Officer, Leo Burnett, South Asia, will oversee both the agencies in their respective capacities.

     

    Said Saurabh Varma, Chief Executive Officer, Publicis Communications, India: “Both the agencies will have the same DNA and will work to further the core philosophy of HumanKind that is so distinct to The Leo Group. In the last three years, the group has invested in assets like Indigo Consulting, IndigoiStrat, Leo Burnett Experience, and Greenhouse. These core offerings will be deployed by both agencies to create integrated solutions for their clients. Leo Burnett Orchard will also access MSL Group, Publicis.Media and Sapient in India to offer transformative solutions to its clients.”

     

    Meanswhile, Chaturvedi will be based in Mumbai and will report to Varma. Rohitash Srivastava has been appointed as National Head of Strategy at Leo Burnett Orchard. He comes in from Sapient.Nitro, where he was the Strategy Planning Lead – North India. Rohitash will be based out of Bengaluru. AmodDani has joined the agency as the Executive Creative Director, Mumbai. Daniis a multiple award-winning creative powerhouse with 10 years of solid creative knowhow. He has worked across agencies like Sapient.Nitro and Publicis, and has spent over five years in Leo Burnett, during the course of his career.

     

    Sharmine Panthaky will continue to be the Branch Head at Leo Burnett Orchard, Mumbai. Partnering her will be Amritraj Thakur, who has joined as the Vice President – Brand Strategy, Mumbai. Amod will work closely with Sharmine and Amritraj to further the creative product from the west region.

     

    Ganga Ganapathi, Branch Head, Leo Burnett Orchard, Bangalore will continue to work closely with Neel Roy and Vinod Eshwer, Executive Creative Directors, Bangalore. Additionally, Rina Francis, Finance Director, and Reena Nair, the People & Culture Manager and Head of HR at Leo Burnett Orchard, will oversee respective functions across the Mumbai and Bangalore offices. With this, the key leadership structure at Leo Burnett Orchard is now in place.

     

    On her new role, Chaturvedi said:“I am extremely excited to be a part of Leo Burnett Orchard, especially to lead over a 100 people across Mumbai and Bengaluru. I couldn’t have come in at a more opportune moment, when the agency is seeing such dynamic momentum and is handling some of the most marquee brands in the country. My vision isn’t to just make Leo Burnett Orchard the fastest growing agency, but to also create some incredible integrated work using the ‘Power of One’ and harnessing the Group’s cutting-edge specialist functions.”

     

  • Ms Chaturvedi joins Cogito after a five-year stint with the Aditya Birla group

    Mahuya Chaturvedi joins Cogito as Managing Partner

    By A Correspondent

     

    Mahuya Chaturvedi

    Mahuya Chaturvedi has joined Draftfcb Ulka group’s brand and strategy consulting division Cogito Consulting as Managing Partner. Prior to joining Cogito she was with the Aditya Birla Group for five years handling several brand launches and brand extensions.

     

    Said M G Parameswaran, ED & CEO of Draftfcb Ulka Advertising: “Mahuya brings in some really valuable experience to our Cogito Consulting arm. She is no stranger to the Group having worked for five years at Lodestar. It is a second innings for her and I am sure, just as the first time, she will once again be a great contributor to the intellectual fire power of the agency group.”

     

    Said Ms Chaturvedi: “The impressive array of clients that Cogito has worked on, its international quality tools and its strategic contribution to some of the leading brands in the country is an opportunity that I greatly value to work with.”