By Our Staff
Mahindra University has launched the School of Media with two undergraduate programmes spanning digital journalism, mass communication, communication management, and technology-driven computational media-related fields. The new school is the fifth school under the university, after the schools of law, management, education, and the flagship École Centrale School of Engineering.
Said Dr Yajulu Medury, Vice Chancellor of Mahindra University: “The School of Media embodies our commitment to fostering cutting-edge education that addresses the evolving needs of the media industry. With the beginning of the academic session of 2023-24, Mahindra University’s strength stands at over 4,000 students supported by more than 250 internationally acclaimed faculty members. Our multidisciplinary approach, coupled with the expertise of our faculty, will empower students to become leaders and change-makers in the media sphere.”
Added Dr Shashidhar Nanjundaiah, Dean, School of Media: “We are embarking on a journey that will prove to be transformational. In this journey, we integrate technology with humanities, creative with critical, concepts with practices. Our students will have a tripodic grounding in competencies—professional, conceptual, ethical. With this kind of emphasis, our students will learn to understand change and the structural questions around it—whether, why and how. A digital-first curricular and pedagogic approach may sound almost obvious in today’s age, but it must be constructed in the ecosystem of responsible use. Our B.A. students will seek to be ethical practitioners and researchers of journalism, audiovisual production, advertising, public relations, social media, and corporate communications. Our B.Tech. students will not only use AI, AR-XR-driven objects for news, television and promotions industries, but also be competent in media forensics, important in tackling disinformation, the most pressing problem in today’s communication processes.”