MxMIndia

Tag: Mahindra Retail

  • America's leading brand of children's clothing, gifts and accessories to be available at BabyOye stores across India

    Mahindra Retail brings American brand Carter’s Inc. to India

    By A Correspondent

     

    Mahindra Retail announced that it will be bringing Carter’s Inc. to its chain of BabyOye stores across India. Mahindra plans to open 40 store-in-stores at BabyOye outlets in 15 cities across India and online at babyoye.com beginning in January 2016.

     

    “We are delighted to welcome Carter’s to our stores in India. With a legacy dating back to 1865, Carter’s is one of America’s most trusted brands and this partnership is part of our strategic vision to offer young mothers the best of world-class products that encompass the entire spectrum of baby and child care needs. Carter’s is already available online at www.babyoye.com and on our app and our customers can now also shop for the complete range in BabyOye stores across India,” said Prakash Wakankar, CEO, Mahindra Retail.

     

    “We’re honoured to partner with Mahindra within BabyOye stores and on its ecommerce site, bringing the world’s favourite baby apparel brand to millions of families in India,” said Mike Casey, CEO, Carter’s Inc.

     

    The brand will be present as a 250 sq. ft. Store-in-Store (SIS) format with Carter’s trademark fixtures to give Indian consumers a world class shopping experience. This will be the first time in India that Carter’s apparel will be available in store, allowing customers to experience the merchandise before purchase.

     

  • Nick India, Viacom18's kids brand, in association with one of India's leading retailers, Mahindra Retail, have introduced a new range of adventure toys

    Nick India & Mahindra Retail partner for kids’ adventure toys range

    By A Correspondent

     

    Nick India, Viacom18’s kids brand, in association with leading retailer Mahindra Retail, have introduced a new range of adventure toys – Play Nation ‘Royal Express & Play Nation Speed Racing’. This collection of toys will help kids experience a combination of thrill and excitement, plus enable them to build their own racing paths right from scratch.

     

    Powered by Nickelodeon, the range of DIY toys consists of a train set called Play Nation Royal Express and a car set called Play Nation Speed Racing. The sets are available in three versions and are priced between Rs 1,499 and Rs 4,999. Available in over 1000 retail outlets in the country, kids can buy their sets at all prominent stores.

     

    Multiple players can compete against each other, thus adding to the interactivity and play value. The Play Nation Speed Racing range of toys have special features like speed control, changeable routes, working red lights and magnetic base amongst others, whereas the Play Nation Royal Express boasts of features like backward action, infrared control, auto hinge and working headlights.

     

    Sandeep Dahiya, Senior Vice President, Consumer Products & Communications, Viacom18 Media Pvt Ltd, said, “We’re happy to partner with Mahindra Retail to extend our brand to ‘Royal Express’ and ‘Speed Racing’. Given their unique features, the range is sure to excite our young consumers with its action, speed and engineering aspects.” He further added, “This partnership is in line with our plan to extend brand ‘Nickelodeon’ to categories that are relevant as well as exciting, through interesting collaboration like this.”

     

    Deepinder Kapany, Executive Vice President, Distribution Business & Beanstalk, Mahindra Retail, added, “We are extremely delighted with this new association with Nickelodeon. The launch of the Play Nation Royal Express and the Play Nation Speed Racing is only the beginning to excite kids to make their very own railway and racing tracks! It’s more than just fun, as these products can help build teamwork abilities, develop the kids motor and coordination skills while the child has fun and is being entertained in a healthy manner. Our association with Nickelodeon is a perfect platform to launch these toys that are synonymous to fun, entertainment, development and adventure, just like Nickelodeon.”

     

    The association will also include marketing activities like on-air promotion, consumer interactivity, digital and radio that will help in engagement with kids.

     

  • This new consumer-centric initiative is an extension to their commitment to provide relevant information, assistance, tips and guidance to the world of early parenthood

    Mahindra Retail launches ‘Mother’s World’

    By A Correspondent

     

    Taking another step in cementing their philosophy of striking innovations that enrich communities and enable people to rise, Mom & Me, the flagship brand of Mahindra Retail is introducing its first ever publishing initiative with the launch of a maternity magazine titled ‘Mother’s World’. This new consumer-centric initiative is an extension to their commitment to provide relevant information, assistance, tips and guidance to the world of early parenthood.

     

    After their very successful venture into retail with Mom & Me, Mahindra Retail will now focus on providing expecting and new mothers with world class services to care for their bodies and souls during the fragile and overwhelming beginning to motherhood.

     

    Commenting on the launch of Mother’s World magazine, K Venkatraman, CEO, Mahindra Retail said: “Today’s mothers are highly involved decision-makers and look deeply into every aspect of their babies’ well being. The launch of the magazine marks our commitment to consumer-centric initiatives, and we hope this magazine will be a perfect companion for parents.”

     

    The inaugural issue offers readers a host of stories, features, tips and advice. It also speaks to three celebrity moms – Sonali Kulkarni, Tara Sharma and Mandira Bedi and their experiences of motherhood.

     

    Mother’s World magazine serves as an extensive and comprehensive guide for young parents to deal with parenthood and its challenges. With this subscription based magazine for parents-to-be, Mahindra Retail aims to provide insightful information, carefully researched articles and quotes from real parents who share their experiences, besides tips on fashion trends in maternity wear.

     

    The magazine has been divided into relevant sections covering all aspects of parenthood: conception, infancy, toddler hood and relationships, with all the information verified by in-house experts.

     

    While Mother’s World magazine adopts a serious approach to parenting, it does have a light-hearted side to it as well with lots of tips, tweets and fun facts about pregnancy on almost every page. It also features a host of relevant products, all easily available to the reader at Mom & Me stores. What also sets the magazine apart is its take on lifestyle and fashion. From maternity fashion to toddler fashion – beautifully taken, theme-based shots give the magazine that classy edge. Occasional celebrity covers, photographs and interviews set Mother’s World distinctly apart from other parenting magazines inIndia.

     

    Mother’s World quarterly issue will be available on stands across the country from May 14, at a cost of Rs100.

     

    Mahindra Retail is an extension of the $14.4 billion Mahindra Group’s trading foray in the domesticIndiamarket. The Group believes that this is the favourable time to extend its distribution business into direct retailing, when the organized retail market is expanding inIndia.