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Tag: Mahindra Lifespaces

  • The real estate and infrastructure development arm of Mahindra Group

    Mahindra Lifespaces appoints Viral Oza as CMO

    By A Correspondent

     

    Mahindra Lifespace Developers Limited, the real estate and infrastructure development arm of Mahindra Group, has appointed Viral Oza as Chief Marketing Officer (CMO).

     

    Arvind Subramanian

    Commenting on the appointment, Arvind Subramanian, MD & CEO-Designate, Mahindra Lifespaces, said: “The addition of a seasoned leader like Viral to our management team will significantly add to Mahindra Lifespaces’ strengths as one of India’s most trusted real estate companies.  Viral brings a perfect mix of organisational leadership, marketing innovation expertise and global brand-building experience that will strengthen the effectiveness of our sales efforts and partnerships, while driving customer experience excellence.”

     

    Viral Oza

    Added Oza: “I am thrilled to join Mahindra Lifespaces’ executive team, especially at a time when the Company is poised for strategic growth in its key markets. I look forward to being a part of the growth journey of all the Company’s brands that have created a space in the minds and hearts of both retail and corporate customers.”

     

    Oza was until recently Chief Marketing Officer at Lodha Group.

     

     

  • The first film of the series highlights the importance of space as a means to keep oneself safe

    Mahindra Lifespaces advocates people to stay at home in latest ad campaign

    By A Correspondent

     

    Network Advertising has conceptualised and created a series of digital films for Mahindra Lifespaces, as part of efforts to encourage social distancing and staying at home during the current lockdown. The first film of the series highlights the importance of space as a means to keep oneself safe, while also protecting our communities.

     

    Shayondeep Pal
    Sunil Sharma

    Said Shayondeep Pal, Chief Creative Officer, Network Advertising:  “In these unprecedented times, the idea was to position homes as the safest space during the lockdown. The physicality of a home is what prompted us to create a simple messaging, where staying indoors generates positivity and is a joyful experience.”

     

    Added Sunil Sharma, VP – Marketing & CRM, Mahindra Lifespace Developers Ltd: “With responsible social distancing being a critical element in India’s fight against the spread of coronavirus, homes are now more than ever at the centre of our day-to-day lives.  Our intent was to aid and help build widespread awareness of the need to stay at home and thus, stay safe.”

     

     

  • The campaign comprises a series of short, digital-first video ads that leverage humour to give a quirky twist to the high involvement activity of home-buying

    Network Advertising unveils latest ad campagn for ‘Vicino’

    By A Correspondent

     

    Network Advertising has launched a quirky campaign for Mahindra Lifespaces’ recently launched residential project ‘Vicino’, located in Andheri East, Mumbai. The campaign comprises a series of short, digital-first video ads that leverage humour to give a quirky twist to the high involvement activity of home-buying.  These first-of-their-kind video ads feature animals, with each video ending in an unexpected reveal of the benefit of buying a home.

     

    Said Shayondeep Pal – Chief Creative Officer, Network Advertising: “To own a home in the heart of Mumbai is to say you’ve arrived in life. Vicino by Mahindra Lifespaces is one such project in Andheri where everything is close by. So the team came up with the idea of highlighting the locational advantage through what we all love to watch on our social media feed – animal videos! The aim was to be creatively disruptive in the category while communicating a strategic location benefit in the shortest possible time. In this context, I would like to thank Mahindra Lifespaces for buying into creatives that go beyond ‘safe’ in the traditional sense.”

     

    Added Sunil Sharma, Chief Customer Officer, Mahindra Lifespace Developers Limited: “Vicino is strategically located in Andheri East and meets the evolving needs of home buyers in Mumbai.  In a cluttered real estate space, our focus was on ensuring crisp, engaging and hard-hitting films that would be entertaining while also effortlessly seeding our customer value proposition of Joyful Homecomings to well-connected homes at Vicino.”

     

     

  • The campaign comprises a series of short, digital-first video ads that leverage humour

    Network Advertising unveils ad for Mahindra Lifespaces

    By A Correspondent

     

    Network Advertising has launched a campaign for Mahindra Lifespaces’ recently launched residential project ‘Vicino’, located in Andheri East, Mumbai. The campaign comprises a series of short, digital-first video ads that leverage humour to give a quirky twist to the high involvement activity of home-buying.

     

    Shayondeep Pal

    Said Shayondeep Pal – Chief Creative Officer, Network Advertising: “To own a home in the heart of Mumbai is to say you’ve arrived in life. Vicino by Mahindra Lifespaces is one such project in Andheri where everything is close by. So the team came up with the idea of highlighting the locational advantage through what we all love to watch on our social media feed – animal videos! The aim was to be disruptive in the category while communicating a strategic locational benefit in the shortest possible duration. In this context, I would like to thank Mahindra Lifespaces for buying into creatives that go beyond ‘safe’ in the traditional sense.”

     

    Added Sunil Sharma, Chief Customer Officer, Mahindra Lifespace Developers Limited: “Vicino is strategically located in Andheri East and meets the evolving needs of home buyers in Mumbai. In a cluttered real estate space, our focus was on ensuring crisp, engaging and hard-hitting films that would be entertaining while also effortlessly seeding our customer value proposition of Joyful Homecomings to well-connected homes at Vicino.”

     

     

  • The campaign builds on the brand proposition of Joyful Homecomings and the excitement around the World Cup that is underway

    Mahindra Lifespaces celebrates the cricket season with #JoyfulHomecomings

    By A Correspondent

     

    Mahindra Lifespaces has released two films as part of a campaign to celebrate shared community experiences and joyful homecomings. The campaign builds on the brand proposition of Joyful Homecomings and the excitement around the World Cup that is underway.

     

    Said Sunil Sharma, VP – Marketing & CRM, Mahindra Lifespace Developers: “Joyful Homecomings transcends the thoughtful design and high-quality aspects that define a Mahindra Lifespaces home, to also include the complete experience of moving in and becoming part of a larger, thriving community.  Neighbours play an important part in Indian culture and have always been a great support system in good times and tough ones.  Mahindra Lifespaces’ residential projects enable healthy and balanced community living, and our latest films bring to life the insight of how neighbours are an intrinsic component of joyful community experiences.”

     

    Added Shayondeep Pal, Chief Creative Officer, Network Advertising: “Cricket can never be enjoyed alone. As a fan, the fun multiplies when you watch the game with family and friends. This insight worked beautifully well with our brand thought, ‘Joyful Homecomings’. The campaign therefore, revolves around excuses people come up with to escape their present surroundings and rush home to catch the excitement. We say, ‘Aaj Ghar Jaldi Jaana Hai’ in popular parlance. The idea hinges on this.”

     

     

  • Gozoop is entrusted with the task of engaging with users on behalf of Mahindra Lifespaces on social media platforms including Facebook, Twitter and LinkedIn

    Gozoop retains digital duties for Mahindra Lifespaces

    By A Correspondent

     

    Mahindra Lifespaces has retained Gozoop as its digital partner. As a part of the mandate, the leading integrated marketing agency would be handling MLDL’s social media management, social media – media spends and online reputation management.

     

    Said Sunil Kumar Sharma, Vice President – Marketing & CRM, Mahindra: “In the course of our association, Gozoop has played a significant role in helping build our brand in the online space. The team has consistently demonstrated adequate capabilities and worked towards staying a step ahead in terms of driving our performance and establishing customer relationships with their market understanding. We are happy to have them on board again as our digital partners in the social media space.”

     

    Added Rohan Bhansali, Director & Co-Founder, Gozoop: “We have been helping Mahindra Lifespaces build their brand since 2015. With a body of solid award winning work for the brand, we are naturally happy to further the relationship into 2019. We will continue to help Mahindra Lifespaces deliver its brand promise of Joyful Homecomings. Together, we have the opportunity to transform, optimize and scale the real estate brand’s digital marketing initiatives.”

     

     

  • Strategic mandate to drive B2C and B2B projects across India

    Network bags tmandate for Mahindra Lifespace

    By A Correspondent

     

    Network Advertising has announced the win of the above-the-line creative mandate for Mahindra Lifespace Developers Limited, following a multi-agency pitch.  To be serviced out of Network’s Mumbai office, the mandate includes allB2C and B2B projects across India by Mahindra Lifespace Developers Limited, a leader and pioneer in sustainable urban development through the creation of residential and integrated large format developments across multiple city-clusters.

     

    Vinod Nair

    Commenting on the win, Vinod Nair, Managing Director, Network Advertising Group, said: “Mahindra Lifespaces is a strategic addition to our consistently growing clientele and is a responsibility we feel proud to own. Given its vision and scale, we feel we can partner the brand to its rightful space in the mind of the consumers and the competition. The way the evaluation was conducted for this pitch was unique and unlike what happens these days, and increased our resolve to win such a mandate. It fits our tradition of building the biggest of Indian Brands into commanding scale and size.”

     

    Added Sunil Sharma, Vice President – Marketing & CRM, Mahindra Lifespaces: “The Indian real estate sector is growing at a fast pace, evolving as per changing customer demographics and expectations.  As one of the leading real estate development companies in India, Mahindra Lifespaces is focused on its brand values of simplicity, warmth, quality and transparency.  We were seeking a partner who would match our values, while executing a strategic framework to differentiate and build on our strengths. Network, with its long standing partnerships with clients, demonstrated what can be delivered when there is stability and involvement from the leadership and an experienced team to power the set agenda.”

     

  • An initiative spearheaded by digital ad firm Gozoop, it is an endeavour to create a community of environment-conscious citizens

    Mahindra Lifespaces #IAmGreenArmy campaign on social media

    By A Correspondent

     

    Mahindra Lifespace Developers Limited (“MLDL”), the real estate and infrastructure development arm of the Mahindra Group, has launched a new social media campaign – #IAmGreenArmy.  Combining online and offline initiatives and spearheaded by creative digital media firm Gozoop, #IAmGreenArmy leverages Facebook and Twitter to enhance awareness of sustainable living habits and choices. Currently in its third year, Green Army by MLDL is an outreach programme that identifies children as primary change agents of the future and aims to inculcate resource-conscious behavior, while encouraging them to spread the word amongst friends and family.

     

    Commenting on the campaign, Sunil Sharma, VP – Marketing & CRM, MLDL, said, “In line with Mahindra Lifespaces’ vision of transforming urban landscapes by creating sustainable communities, #IAmGreenArmy aims to inspire and engage both netizens and the general public to think and act responsibly.  With social media today universally acknowledged as an effective medium to facilitate a meaningful exchange of ideas and thoughts, we hope the campaign will bring together all our stakeholders to ensure a sustainable and healthy future for our planet.”

     

    Added Ahmed Naqvi, Co-founder & CEO, Gozoop: “Mahindra’s Lifespaces #IAmGreenArmy encourages citizens to make better choices that have a lasting impact on our society. I am confident that this initiative will connect with today’s digital first audience, and contribute towards creating a better tomorrow”.