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Tag: Mahindra Lifespace Developers

  • The campaign builds on the brand proposition of Joyful Homecomings and the excitement around the World Cup that is underway

    Mahindra Lifespaces celebrates the cricket season with #JoyfulHomecomings

    By A Correspondent

     

    Mahindra Lifespaces has released two films as part of a campaign to celebrate shared community experiences and joyful homecomings. The campaign builds on the brand proposition of Joyful Homecomings and the excitement around the World Cup that is underway.

     

    Said Sunil Sharma, VP – Marketing & CRM, Mahindra Lifespace Developers: “Joyful Homecomings transcends the thoughtful design and high-quality aspects that define a Mahindra Lifespaces home, to also include the complete experience of moving in and becoming part of a larger, thriving community.  Neighbours play an important part in Indian culture and have always been a great support system in good times and tough ones.  Mahindra Lifespaces’ residential projects enable healthy and balanced community living, and our latest films bring to life the insight of how neighbours are an intrinsic component of joyful community experiences.”

     

    Added Shayondeep Pal, Chief Creative Officer, Network Advertising: “Cricket can never be enjoyed alone. As a fan, the fun multiplies when you watch the game with family and friends. This insight worked beautifully well with our brand thought, ‘Joyful Homecomings’. The campaign therefore, revolves around excuses people come up with to escape their present surroundings and rush home to catch the excitement. We say, ‘Aaj Ghar Jaldi Jaana Hai’ in popular parlance. The idea hinges on this.”

     

     

  • Strategic mandate to drive B2C and B2B projects across India

    Network bags tmandate for Mahindra Lifespace

    By A Correspondent

     

    Network Advertising has announced the win of the above-the-line creative mandate for Mahindra Lifespace Developers Limited, following a multi-agency pitch.  To be serviced out of Network’s Mumbai office, the mandate includes allB2C and B2B projects across India by Mahindra Lifespace Developers Limited, a leader and pioneer in sustainable urban development through the creation of residential and integrated large format developments across multiple city-clusters.

     

    Vinod Nair

    Commenting on the win, Vinod Nair, Managing Director, Network Advertising Group, said: “Mahindra Lifespaces is a strategic addition to our consistently growing clientele and is a responsibility we feel proud to own. Given its vision and scale, we feel we can partner the brand to its rightful space in the mind of the consumers and the competition. The way the evaluation was conducted for this pitch was unique and unlike what happens these days, and increased our resolve to win such a mandate. It fits our tradition of building the biggest of Indian Brands into commanding scale and size.”

     

    Added Sunil Sharma, Vice President – Marketing & CRM, Mahindra Lifespaces: “The Indian real estate sector is growing at a fast pace, evolving as per changing customer demographics and expectations.  As one of the leading real estate development companies in India, Mahindra Lifespaces is focused on its brand values of simplicity, warmth, quality and transparency.  We were seeking a partner who would match our values, while executing a strategic framework to differentiate and build on our strengths. Network, with its long standing partnerships with clients, demonstrated what can be delivered when there is stability and involvement from the leadership and an experienced team to power the set agenda.”