MxMIndia

Tag: Mahindra Lifespace Developers Limited

  • The campaign comprises a series of short, digital-first video ads that leverage humour to give a quirky twist to the high involvement activity of home-buying

    Network Advertising unveils latest ad campagn for ‘Vicino’

    By A Correspondent

     

    Network Advertising has launched a quirky campaign for Mahindra Lifespaces’ recently launched residential project ‘Vicino’, located in Andheri East, Mumbai. The campaign comprises a series of short, digital-first video ads that leverage humour to give a quirky twist to the high involvement activity of home-buying.  These first-of-their-kind video ads feature animals, with each video ending in an unexpected reveal of the benefit of buying a home.

     

    Said Shayondeep Pal – Chief Creative Officer, Network Advertising: “To own a home in the heart of Mumbai is to say you’ve arrived in life. Vicino by Mahindra Lifespaces is one such project in Andheri where everything is close by. So the team came up with the idea of highlighting the locational advantage through what we all love to watch on our social media feed – animal videos! The aim was to be creatively disruptive in the category while communicating a strategic location benefit in the shortest possible time. In this context, I would like to thank Mahindra Lifespaces for buying into creatives that go beyond ‘safe’ in the traditional sense.”

     

    Added Sunil Sharma, Chief Customer Officer, Mahindra Lifespace Developers Limited: “Vicino is strategically located in Andheri East and meets the evolving needs of home buyers in Mumbai.  In a cluttered real estate space, our focus was on ensuring crisp, engaging and hard-hitting films that would be entertaining while also effortlessly seeding our customer value proposition of Joyful Homecomings to well-connected homes at Vicino.”

     

     

  • The campaign comprises a series of short, digital-first video ads that leverage humour

    Network Advertising unveils ad for Mahindra Lifespaces

    By A Correspondent

     

    Network Advertising has launched a campaign for Mahindra Lifespaces’ recently launched residential project ‘Vicino’, located in Andheri East, Mumbai. The campaign comprises a series of short, digital-first video ads that leverage humour to give a quirky twist to the high involvement activity of home-buying.

     

    Shayondeep Pal

    Said Shayondeep Pal – Chief Creative Officer, Network Advertising: “To own a home in the heart of Mumbai is to say you’ve arrived in life. Vicino by Mahindra Lifespaces is one such project in Andheri where everything is close by. So the team came up with the idea of highlighting the locational advantage through what we all love to watch on our social media feed – animal videos! The aim was to be disruptive in the category while communicating a strategic locational benefit in the shortest possible duration. In this context, I would like to thank Mahindra Lifespaces for buying into creatives that go beyond ‘safe’ in the traditional sense.”

     

    Added Sunil Sharma, Chief Customer Officer, Mahindra Lifespace Developers Limited: “Vicino is strategically located in Andheri East and meets the evolving needs of home buyers in Mumbai. In a cluttered real estate space, our focus was on ensuring crisp, engaging and hard-hitting films that would be entertaining while also effortlessly seeding our customer value proposition of Joyful Homecomings to well-connected homes at Vicino.”

     

     

  • Strategic mandate to drive B2C and B2B projects across India

    Network bags tmandate for Mahindra Lifespace

    By A Correspondent

     

    Network Advertising has announced the win of the above-the-line creative mandate for Mahindra Lifespace Developers Limited, following a multi-agency pitch.  To be serviced out of Network’s Mumbai office, the mandate includes allB2C and B2B projects across India by Mahindra Lifespace Developers Limited, a leader and pioneer in sustainable urban development through the creation of residential and integrated large format developments across multiple city-clusters.

     

    Vinod Nair

    Commenting on the win, Vinod Nair, Managing Director, Network Advertising Group, said: “Mahindra Lifespaces is a strategic addition to our consistently growing clientele and is a responsibility we feel proud to own. Given its vision and scale, we feel we can partner the brand to its rightful space in the mind of the consumers and the competition. The way the evaluation was conducted for this pitch was unique and unlike what happens these days, and increased our resolve to win such a mandate. It fits our tradition of building the biggest of Indian Brands into commanding scale and size.”

     

    Added Sunil Sharma, Vice President – Marketing & CRM, Mahindra Lifespaces: “The Indian real estate sector is growing at a fast pace, evolving as per changing customer demographics and expectations.  As one of the leading real estate development companies in India, Mahindra Lifespaces is focused on its brand values of simplicity, warmth, quality and transparency.  We were seeking a partner who would match our values, while executing a strategic framework to differentiate and build on our strengths. Network, with its long standing partnerships with clients, demonstrated what can be delivered when there is stability and involvement from the leadership and an experienced team to power the set agenda.”

     

  • An initiative spearheaded by digital ad firm Gozoop, it is an endeavour to create a community of environment-conscious citizens

    Mahindra Lifespaces #IAmGreenArmy campaign on social media

    By A Correspondent

     

    Mahindra Lifespace Developers Limited (“MLDL”), the real estate and infrastructure development arm of the Mahindra Group, has launched a new social media campaign – #IAmGreenArmy.  Combining online and offline initiatives and spearheaded by creative digital media firm Gozoop, #IAmGreenArmy leverages Facebook and Twitter to enhance awareness of sustainable living habits and choices. Currently in its third year, Green Army by MLDL is an outreach programme that identifies children as primary change agents of the future and aims to inculcate resource-conscious behavior, while encouraging them to spread the word amongst friends and family.

     

    Commenting on the campaign, Sunil Sharma, VP – Marketing & CRM, MLDL, said, “In line with Mahindra Lifespaces’ vision of transforming urban landscapes by creating sustainable communities, #IAmGreenArmy aims to inspire and engage both netizens and the general public to think and act responsibly.  With social media today universally acknowledged as an effective medium to facilitate a meaningful exchange of ideas and thoughts, we hope the campaign will bring together all our stakeholders to ensure a sustainable and healthy future for our planet.”

     

    Added Ahmed Naqvi, Co-founder & CEO, Gozoop: “Mahindra’s Lifespaces #IAmGreenArmy encourages citizens to make better choices that have a lasting impact on our society. I am confident that this initiative will connect with today’s digital first audience, and contribute towards creating a better tomorrow”.