MxMIndia

Tag: Mahesh Parab

  • Urges customers to start tracking their calories with new feature on the IL TakeCare app

    Ogilvy launches calorie app for ICICI Lombard

    By Our Staff

     

    ICICI Lombard introduced a new campaign to unveil its new feature ‘Cal Scan’ on its signature health and wellness app ‘IL TakeCare’. The new digital campaign highlights the newly launched ‘Cal Scan’ (calorie scan) feature in its IL TakeCare App, designed to track one’s calorie intake and recommend healthy calorie count and tips.  Conceptualised by Ogilvy, ICICI Lombard’s Creative agency, the ad films are being promoted across ICICI Lombard’s social media assets and digital platforms.

     

    Said Sanjeev Mantri, Executive Director at ICICI Lombard General Insurance: “While the pandemic has turned people towards a holistically healthy lifestyle, it is equally important to add the element of measurement to all our health endeavours. Considering the significant increase in the usage of wellness and health-oriented apps recently, we have introduced this new feature of ‘Calorie Scan’, which will act as a counter and encourage the user to stick to their recommended calorie budget. ICICI Lombard aims to offer not only comprehensive coverage to our consumers but also innovative solutions to them, thereby serving as a partner in the customer’s wellness journey.”

     

    Added Talha Bin Mohsin & Mahesh Parab, Executive Creative Directors, Ogilvy Mumbai: “The ICICI Lombard World Heart Day campaign has had a long history of great work aimed at making people conscious of the challenges to their good health. This year, we sought to open a new chapter by going a step further and joining them in their journey towards holistic wellness. Not just by helping them count their calories, but giving them tips on how to burn them and stay fit on a regular basis too.”

     

  • The company has revamped its health insurance portfolio and introduced ‘new age’ solutions

    ICICI Lombard highlights solutions for ‘New Normal’

    By A Correspondent

     

    ICICI Lombard General Insurance has revamped its health insurance portfolio and introduced ‘new age’ solutions.

     

    Said Sanjeev Mantri, Executive Director, ICICI Lombard General Insurance: “Amid the lockdown relaxations, consumers are wanting to restart life but hesitating to do so, amid the heightened health concern. At ICICI Lombard, we understand this ‘new normal’ situation and have accordingly reoriented ourselves by introducing relevant solutions for our customers. Our new campaign that showcases new age benefits reassures customers that by following safety protocols and equipping themselves with our health insurance solutions, they can go ahead and #RestartRight.

     

    Speaking on the launch, Talha Bin Mohsin and Mahesh Parab, Executive Creative Director, Ogilvy Mumbai added: “The new normal has brought with it new uncertainties that have left us with a lot of unanswered questions. We all are trying to make sense of the new range of do’s and don’ts. But even in these testing times we wanted to tell people that ICICI Lombard has suitably adapted its services to help its customers adapt to the new normal, seamlessly. While the world awaits a restart, our new health insurance solutions are here to make it right.”

     

     

  • The campaign stems from a study that studied the amount of smoke released by a cigarette

    Ogilvy & Mission Green India raise awareness on pollution

    By A Correspondent

     

    Ogilvy Mumbai in association with Mission Green India attempted to create an awareness about pollution this Diwali.

     

    Said Talha Bin Mohsin and Mahesh Parab, Group Creative Directors, Ogilvy Mumbai: “Mission Green India approached us with a challenge to help make Diwali greener. We came across this study comparing firecrackers and cigarettes, and the numbers in it really scared us. We knew it was something a lot of people don’t really know about, and they should. We realized the best way to achieve this is to have a warning on every pack. With the support of netizens everywhere, we can make mandatory warnings on firecracker packs a reality.”

     

    Added Shubhajit Mukherjee from Mission Green India:  “More than food, air is the primary need of citizens which needs to be treated with the utmost care and responsibility. Firec rackers are an international problem where standards are not followed which leads to poisoning of the air. I’m glad Ogilvy has come up with a unique way to inform people about this.”

     

     

  • The campaign highlights its technology solutions with a human touch

    ICICI Lombard’s latest campaign showcases the real employee heroes

     

     

    ICICI Lombard has launched a new corporate campaign that highlights its technology solutions with a human touch.

     

    Said Sanjeev Mantri, Executive Director, ICICI Lombard General Insurance on the campaign: “In today’s times, technology is an integral part of everything that we do. As an insurer, it helps us develop innovative, first-to-market solutions that set new benchmarks in the insurance space. However, technology can be cold and impersonal and when it comes to seeking help in the hour of need, customers always look for the human touch. For us, technology is not the primary solution, but an enabler for our team to help our customers, whenever they need our support. The campaign effectively communicates this thought by showcasing our employees, those who burn the midnight oil to introduce these innovative and customer friendly solutions”.

     

    Added Talha Bin Mohsin and Mahesh Parab, Group Creative Directors, Ogilvy & Mather: “ICICI Lombard’s communication has always been driven by its customer-centric values of keeping promises no matter how difficult. But this time it was a bit different. We wanted to tell customers that we keep our promises. This is only possible when the company is driven by technology that in turn is driven by empathy of our employees towards our customers and their evolving needs. The result – stories of our technologies helping our customers and the real men and women of ICICI Lombard behind those technological innovations.”

     

     

  • India's 2012 haul was lower than that in 2011. But with adland putting on its game face for this year, will we see a larger basket of metals coming home?

    Can(nes) we give our best in 2013?

     

    By Johnson Napier

     

    With 3 Golds, 3 Silvers and 8 Bronze Lions the Indian tally at Cannes Lions last year ended at a disappointing 14 metals. This was a sharp decline compared to the 24 metals that India had bagged in 2011. But the dismay of last year seems to be forgotten as the Indian camp gets ready to put up a better, if not the best, show this year.

     

    MxM India gets a few biggies of the ad fraternity to share their expectations from camp India this year.

     

     

    Prasoon Joshi, President – South Asia, McCann India

    The tally apart, I go to Cannes with a completely open mind to discover new surprises, works, etc that are done from around the world. To be able to predict India’s performance would be unfair on my part because the festival is such that agencies from around the world come and participate. As a result one goes there with a very open mind to see what are the new trends that have emerged in recent times. Also, where India’s performance is concerned it keeps wavering; I do not go there with too many expectations ever. It’s always a bonus if you win more. But as I said it is always a learning experience where one can learn a lot more.

     

    As for McCann India, we did well last year and managed to win a Gold. For this year I am counting on work around Stayfree to win us metals. It is work that we are very proud of. The work managed to win Gold at Abbys too. We have managed to use multiple mediums very well for the campaign like video, uses advocacy of intention of people to drive home an important point of social change with the brand. It’s all about girls drop out of school because of toilet/sanitation issues and therefore try and create awareness of the issue and try and educate girls in the process. The project also benefits the brand equity in the market and also encourages good social habit. When such work gets awarded it kind of encourages the whole team to do more.

     

     

    Abhijit Avasthi, National Creative Director, O&M India

    I am an eternal optimist and hope that this year will be India’s best ever. Across agencies, across disciplines and across categories there is some very interesting and original work we have submitted as a country. Yes there is always a lot of cultural nuancing in our work but therein lies the responsibility of our country’s jurors to educate the jury about the brilliance of our work. Judges from other countries, especially Latin America, do make the effort to do the same and hence they benefit from it.

     

     

    Sridhar Kondiparthi, Chief Creative Officer – India Sub Continent, Leo Burnett

    I think India stands a good chance this year. We should do better than last year and I hope we win in all verticals including Digital and Mobile. But I do not think this will be our best year ever at Cannes.

     

     

     

    Mahesh Parab, Executive Creative Director, DDB Mudra Delhi

    I am quite confident of Indian talent and craftsmanship so I am expecting India to win a lot. I would also like India to see India winning in some of the most challenging categories like Titanium, & Integrated, Promo & Activations Lions etc. As technology evolves, so does the possibility of what you can do with your ideas. So I would expect more innovative stuff from India this time around.

     

    As for the tally, it’s going to be tough to go past the tally of 25 Lions (2009). After the glory of 2008, India’s first Grand Prix ever, it’s going to be a Herculean task for Indian agencies. All the best.