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Tag: Mahendra Upadhyay

  • Upadhyay has expertise in end-to-end consumer life cycle management using advanced analytics and marketing interventions

    BARC India appoints Mahendra Upadhyay as Chief Information Officer

    By A Correspondent

     

    Television audience measurement joint industry body Broadcast Audience Research Council (BARC India) has appointed the appointment of Mahendra Upadhyay as Chief Information Officer.

     

    Upadhyay has 18 years of experience in telecom, banking, retail and media & advertising industries with expertise in data value chain i.e. Ingestion-Insights-Analytics-Auto AI. He has expertise in end-to-end consumer life cycle management using advanced analytics and marketing interventions.

     

    Said Sunil Lulla, Chief Executive Officer, BARC India: “We are happy to welcome Mahendra on board as the Chief Information Officer, BARC India. With his mix of leadership roles across Industries, he brings a diverse cross-industry perspective that we will be able to leverage immensely for the benefit of our clients and for the industry,”

     

    Commenting on his new role, Upadhyay added: “I am absolutely delighted about joining the world’s best television measurement company BARC India as Chief Information Officer. Looking forward to my new role and taking company to next level along with my team.”

     

     

  • In his new role, Mahendra will be responsible for data and technology duties within the Product team at Mindshare

    Mindshare appoints Mahendra Upadhyay as Head of Data & Technology

    By A Correspondent

     

    Mindshare has announced the appointment of Mahendra Upadhyay as Head of Data & Technology.

     

    In his new role, Mahendra will be responsible for data and technology duties within the Product team at Mindshare. While he will operate out of the Mumbai office, Mahendra will also regularly be involved with the Bangalore and Gurgaon office and will be reporting in to M A Parthasarathy (MAPS), Chief Product Officer, South Asia, Mindshare.

     

    M A Parthasarathy, Chief Product Officer, Mindshare – South Asia, commented on the appointment, “We are very pleased to have Mahendra on board. We have a clear agenda to create category and client solutions powered by data & technology. We recognize the need for very different skill sets to drive this. Mahendra has a proven aptitude to create clarity & drive innovation through data. He has delivered growth & business results across categories. We have full faith that his passion for data and technology will ensure that Mindshare continues to deliver revolutionary solutions that significantly impact business results.”

     

    Commenting on his new role, Mahendra Upadhyay said, “I am both honored and excited to be a part of the Mindshare family. I strongly resonate with Mindshare’s values of speed, team work and provocation and am eagerly looking forward to work alongside a fabulous team and help redefine standards”

     

    Mahendra brings to Mindshare a rich experience of over 15 years, 12 of which have been in the Data and Technology space. He has worked with companies like SAS India Pvt. Limited, Reliance Retail Ltd, Bharti Telenet Limited – AirTel etc. He has expertise in various facets of Business Information Management with strong emphasis on Data Management (Integration, Migration, Data Quality, Data Governance, Master Data Management and Performance Management) and Customer Analytics