MxMIndia

Tag: Mahatma Gandhi

  • Interactive installation urges people to walk on Bapu’s path and reinforces the message of ’Cleanliness is next to Godliness’

    Tata Salt celebrates Gandhi Jayanti with #BapuReminder

    By A Correspondent

     

    On the 150th birth anniversary of Mahatma Gandhi, Tata Salt paid a tribute through an initiative, #BapuReminder on Mumbai’s MG Road. Tata Salt set up an interactive installation that reminds people of Gandhi’s saying ‘Be the change you wish to see’. People passing on Mahatma Gandhi Road in South Mumbai were nudged by Bapu’s voice through a targeted sound-beam technology. The interactive installation was exhibited on October 1 and 2.

     

    Speaking on the initiative, Sagar Boke, Head – Marketing, Consumer Product Business, Tata Chemicals Ltd. said: “Tata Salt has always stayed true to its credo of ‘Desh ki Sehat, Desh Ka Namak’ and this initiative is our homage to the Father of the Nation. As the nation celebrates Mahatma Gandhi’s 150th birth anniversary, this unique installation with interactive images and sounds will help bring alive his thoughts and words on cleanliness and sanitation for all. Just as nutrients like iodine are important to good health, good hygiene and sanitation are just as critical, and we hope the #BapuReminder initiative will instil in each one the aspiration to be a torchbearer for a cleaner nation.”

     

     

  • We’ll be back on Wednesday, Oct 3, with our usual mix of news and analyses

    We’re closed on Oct 2 for Gandhi Jayanti

    By A Correspondent

     

    In many ways, Mahatma Gandhi would not agree with the country observing a national holiday on the day of his birth. But, then, observing a national holiday is perhaps the only way in which the country – through generations – remembers the Great Man.

     

    At MxMIndia, we’d rather work on a day like October 2. But then since the world celebrates the day as a holiday, there’s no point publishing an edition and updating our stories. These will be lost, even as a large number of our readers now access our content on mobile devices, from across in the world.

     

    So, we will not be updating MxM on Tuesday, Oct 2 and not publishing any newsletters too on that day. We’ll be back on Wednesday, Oct 3, with our usual mix of news and analyses.