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Tag: Maharishi Ayurveda

  • The agency will handle marketing communications for the brand

    Grapes wins digital AOR mandate of Maharishi Ayurveda

    By Our Staff

     

    Maharishi Ayurveda has awarded its Digital AOR Mandate to Grapes, an integrated marketing agency. The agency won the mandate following a multi-agency pitch for the German market. The team from New Delhi will service the account.

     

    Speaking on the occasion, Rajat Wahi, Head of Global Marketing & Digital Business for Maharishi Ayurveda Pvt. Ltd, said: “Considering that we live in a digital age, it becomes even more essential to establish the right communication and present a comprehensive brand image. We chose Grapes to achieve this purpose as it has a niche in curating end-to-end marketing strategies which will give the desired media mileage to our brand. The collaboration will help us in widening our target audience base, in our existing and new markets we plan to foray into, and at the same time instil a strong recall value amongst the consumers for our brand.”

     

    Added Shradha Agarwal, CEO and Co-Founder, of Grapes: “We are really looking forward to our association with Maharishi Ayurveda. I believe working with them will bring a new set of experiences for us. We are determined to make Maharishi Ayurveda a go-to brand amongst the cohort who aspires to live a healthy and natural life. We are in perfect alignment with the aspiration of the brand which will help us in coming up with strategies and narration that will echo the excellence of the brand in their particular category. In this, our marketing expertise will play an instrumental role in creating awareness about the brand.”

     

  • Almond Branding crafted a strict visual architecture to define the constant and variable elements of the design language

    Maharishi Ayurveda undergoes brand re-positioning

    By A Correspondent

     

    Maharishi Ayurveda has undergone a brand revamp exercise in partnership with Almond Branding that helped them refresh the brand to make it contemporary yet authentic.

     

    Said Shashwat Das, Founder, Almond Branding: “Ayurveda has always been intrinsic to Indian culture but has become far more relevant to consumer’s lives today. In the last decade or so, there has been an upheaval in the category. Maharishi Ayurveda has been a research-based organization using authentic ayurvedic formulations and methods to suit modern living conditions. Our brand immersion revealed that they looked at their offerings through windows of modern science to appreciate the holistic concepts that governed Ayurveda through centuries. Hence, our design solutions had to reflect the change from a dated brand to one that brings to life the values of authentic Ayurveda for a progressive lifestyle.”

     

    Added Ramesh Yadav, Global Marketing Head, Maharishi Ayurveda Products: “We wanted to re-look at our brand strategy that involved brand revamp and certain strategic priorities in terms of category choices with an objective of making Ayurveda relevant to today’s audience by listening to their needs and requirements. The idea was to reach out to those who are pre-disposed to natural, herbal and Ayurveda, however, may be fussy but are willing to explore the category/products that cater to their lifestyle-related health issues. Almond Branding helped us in the entire rebranding exercise from understanding the objectives to deriving meaningful insights. Distillation of research into one strong concept and designing strategy by Almond Branding were the most critical steps for making this happen. Coming up with packaging solutions which were aligned with the master brand philosophy yet contemporary was the most challenging part of the entire project which was tackled very well by team Almond.”

     

     

  • Raktda enhances the body’ss ability to absorb iron better from one’s everyday diet

    Maharishi Ayurveda empowers women to embark on their dream journey

    By A Correspondent

     

    Raktda from Maharishi Ayurveda has launched a new print campaign conceptualised by Grey.

     

    Said Ramesh Yadav, Global Head of marketing- Maharishi Ayurveda: “Iron supplements category has by and large operated at a functional level in India. We wanted to reposition the category and shift the focus of conversations from the product to the aspirations of women, thereby building stronger relevance and affinity for the brand in her life.”

     

    Addedd Ketan Desai, President and Growth Officer, Grey Group: “Raktda presented an exciting opportunity to create conversations around the importance of iron in our dietary regime. Given the lack of education around this category, we had a dual pronged challenge of creating condition awareness whilst keeping the aspirations and realities of today’s women at the center,”

     

     

  • The team at Grey Gurgaon office will service the account

    Grey bags creative mandate of Maharishi Ayurveda

    By A Correspondent

     

    Grey Group India has bagged the creative duties of Maharishi Ayurveda. The account was won following a multi-agency pitch process and competed with top agencies in the pitching process held in Delhi-NCR. The team at Grey Gurgaon office will service the account.

     

    Yashaswini Samat

    Said Yashaswini Samat, Chairman and Managing Director, Grey Group India: “The Grey India team and especially Grey Gurgaon is excited and geared to work with Maharishi Ayurveda. We feel the timing for such products and its offerings is key to addressing a number of issues people face today on a daily basis. From stress to aging to vitamin deficiencies, these problems are caused by natural circumstances and need a solution that also comes from a natural source, and Maharishi Ayurveda has those answers. At Grey, we pride ourselves on our ability to turn communication into effective communication and the team is geared and ready to do famously effective work.”

     

    Added Ram Shrivastava, Director – Marketing and Head of Global Expansion, Maharishi Ayurveda Products: “This is a crucial time for us to strengthen our foothold in the Wellness segment, we have always been known for top quality ayurveda products and we needed a creative partner to take this word out to health seeking consumers who can really benefit from what we have to offer. With the consumer insight and the creative approach, we feel confident in partnering with Grey India to take this mission forward.”