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Tag: Mahak Group

  • Mahak Group launches campaign for Mint ChocOn

    By A Correspondent

     

    Mahak Group has launched a new campaign-‘Mint Nahi Hint Hai’, for its trademark candy Mint Choc On. The TVC stars actor Janhvi Kapoor.

     

    Said S K Jain, CEO & MD, Mahak Group: “Today it is of utmost importance to all brands to keep coming up with innovative offerings in order to create a recall and a strong customer base in the market. We launched Mint ChocOn keeping just that in mind. Mahak Mint ChocOn is a novel concept, with just a hint of playfulness and whimsy. Our campaign is aligned to the core essence of Mahak Mint ChocOn. We employ German technology in manufacturing the product. From a teenager to a young working professional, Mint ChocOn is an offering, which will appeal to everyone. We feel that someone as vivacious and full of energy as Janhvi fits the bill perfectly and is an ideal choice for a brand ambassador. We are ecstatic to have her on board as the face of the brand.”

     

     

  • It has launched a TVC campaign called ‘Mint Nahi Hint Hai’

    Janhvi Kapoor is brand ambassador of Mint ChocOn

    By A Correspondent

     

    Mahak Group has launched candy-Mint ChocOn and has roped in Janhvi Kapoor as the face of the brand. It has launched a TVC campaign called ‘Mint Nahi Hint Hai’.

     

    Said SK Jain, CEO & MD, Mahak Group: “In today’s competitive environment, it is becoming increasingly difficult to build and sustain consumer loyalty. It has become paramount for every brand to keep coming up with innovative offerings in order to create differentiation in the mind of target consumers. We launched Mint ChocOn keeping just that in mind. Mint ChocOn is a novel and innovative concept. We employ German technology in manufacturing the product. From a teenager to a young working professional, Mint ChocOn is an offering, which will appeal to everyone. We are ecstatic to have Janhvi Kapoor on board as the face of the brand. There is a lot for us to benefit from this association, as she a rising star and someone that our target consumers resonate with.”