By A Correspondent
Practically, a new e-learning app, has kickstarted its first-ever brand campaign around the theme – ‘Bring Learning Alive’.
Talking about the campaign, Mahadev Srivatsa, VP – Marketing & Brand Strategy, Practically said: “Launching our first ever brand campaign was an absolute delight. The objective of the campaign was to create awareness about the brand and showcase exactly how Practically brings learning alive for students through its immersive features. The 30 sec TVCs highlight all the main features of the brand, woven around the brand proposition of ‘Bring Learning Alive Practically’. The jingle format serves as a perfect clutter breaker to land this message in a fun and engaging manner. Both TVCs have been well received and are already close to crossing a million views combined on YouTube since the campaign’s launch on 5th December. This is a positive start to many more and bigger things to come and the feedback is extremely encouraging.”