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Tag: Magzter

  • Onboards 8,500+ magazines and newspapers across 60 languages

    VerSe Innovation acquires Magzter

    VerSe Innovation, the local language technology platform, has announced acquision of Magzter, a cross-platform, self-service, global digital newsstand with a library of 8,500+ premium magazines and newspapers. This move marks Dailyhunt’s strategic foray into premium content and signifies a transformative juncture in VerSe Innovation’s journey to becoming India’s largest digital media tech conglomerate.

    Launched as Dailyhunt Premium, this subscription-based offering will provide users access to premium content from international publishers in over 60 languages including English, French, Italian, Japanese, Russian, Spanish, and more. This includes globally acclaimed publications such as Time, Newsweek, Fortune, The Economist, Forbes, Reader’s Digest, Cosmopolitan, Vogue, Maxim, Elle, Vanity Fair, New Yorker, Bazaar among others across their respective India and international editions. This expansion addresses the demand for high-quality premium content, particularly catering to the discerning tastes of India’s elite and aspirational upper-middle-class demographic.

    Speaking about the acquisition, Virendra Gupta and Umang Bedi, Co-founders, VerSe Innovation, said: “Magzter is a perfect fit for our ecosystem. The acquisition aligns seamlessly with our growth trajectory and enhances our ability to deliver premium content experiences to our ever-expanding user base. We will keep strengthening our capabilities and spreading our wings, leading the way in India’s digital content space.”

    Added Girish Ramdas and Vijayakumar Radhakrishnan, Co-Founders, Magzter: “We are excited to join forces with VerSe Innovation and contribute to the evolution of content consumption in India,” “This partnership opens up new avenues for delivering high-quality content experiences to users across India, further strengthening our goal of providing unparalleled digital reading experiences to our readers.”

  • The seamless and exciting full page ads on Magzter lead to better engagement on any device, whether it is a smartphone or a tablet

    Magzter gives access to reach premium magazine readers

    By A Correspondent

     

    Magzter, the leading digital magazine newsstand recently launched a new advertising platform for the magazine titles inside its iOS and Android apps. Magzter now enables advertisers to reach out to millions of potential customers by showcasing interactive advertisements inside the digital magazines. With Magzter having millions of users reading 8,000+ magazines across 30+ categories, advertisers can target their advertisements at a specific country/language/category to achieve desired results. The seamless and exciting full page ads on Magzter lead to better engagement on any device, whether it is a smartphone or a tablet.

     

    Magzter offers full-page interactive ads that can be inserted into any digital magazine, irrespective of the device the user is reading from. The ads are non-intrusive to users and advertisers get the best exposure since their ads will have the full ‘share of voice’ on the ad page with no other competing ads. The non-intrusive nature of the ads served by Magzter Ad Network get high click-through rates of up to 20 per cent unlike traditional web inventory, where click-through rates are lower than 1 per cent. Based on the goal of their ad campaign, advertisers can choose from various interactive ad forms such as video ads, catalogue ads, swipe interactive ads, event reminder ads, mini games, and usage of floating elements and location pointers, to innovatively attract the readers.

     

    Magzter has more than 1,800 popular Indian magazines including titles like India Today, Outlook, Filmfare, Femina, GQ India, Reader’s Digest India, Autocar India, Forbes India and BBC TopGear India, which are read by millions of magazine enthusiasts.

     

    The company has also appointed Niket N. Tambe as Vice President of Ad Sales. Niket, who brings in valuable ad marketing experience from his previous roles with Network18, India Today and Hindustan Times, will henceforth drive Magzter’s strategies to accelerate advertisement revenues.

     

    This is the first time Magzter has launched its exclusive premium ad inventory for advertisers in April 2016 in SE Asia and already top brands like Burberry, Rolex, Mercedes-Benz, Samsung and Suzuki have signed up to target Magzter’s premium users across various digital magazines.

     

  • Magzter targets $100 million in the next 3 years globally and $20 million (Rs. 120 crores) from India alone

    Magzter launches interactive ad network in digital mags

    By A Correspondent

     

    Magzter, the leading digital magazine newsstand has launched a new advertising platform in its iOS and Android mobile apps. Magzter has over 7,700 magazines and over 28.5 million users around the world.  Magzter now enables advertisers to reach out to millions of potential customers by showcasing interactive advertisements inside the most sought after digital magazines. Magzter also announced its strategic tie-up with SPH Magazines, Singapore for this advertising business. SPH Magazines, among world’s leading publishers and No. 1 in Singapore, will be representing Magzter for Singapore region. With over 1800 Indian publications from all leading publishing houses on Magzter, this would be a lucrative opportunity for publishing houses to monetise their online assets further. Globally, Magzter is targeting annual revenue of $100 million from advertising within next three years.

     

    Unlike normal banner advertisements that are displayed on websites, interactive advertisements can have audio-visual content in them and they can have many other interactions apart from taking the user to advertiser’s landing page. The ads are full page swipeable advertisements and non intrusive to users and continues to give best magazine reading experience. An interactive advertisement could range from playing a video to adding a floating element to it. Another important type is the ‘Subscription advertisement’, which helps to collect the user data instantly without moving away from the advertisement. Other exciting ways to create interactive advertisements include the usage of swipe interactions, event reminders and location pointers. Even mini games can be inserted as advertisements in between the pages of best-selling magazines. Currently, Magzter is offering full-page interactive HTML5 advertisements to ensure that the advertisements are responsive and automatically fit across all iOS and Android devices.

     

    “At Magzter, we are extremely happy to introduce interactive advertisements in our Apple and Android apps. This is the first time anywhere in the world such ads are being made available inside digital magazines. The digital advertising industry still has a lot of untapped potential and the arrival of immersive and contextual advertisements on Magzter inside digital magazines is a definitive step in raising the bar. We are hoping to receive tremendous response from advertisers all over the World” mentioned Girish Ramdas, CEO, Magzter Inc.

     

    “This will revolutionize the digital advertising industry soon.” says Vijay Radhakrishnan, Co-founder and President. Explaining further, he said, “As our interactive advertisements appear in between the pages of a magazine, readers are most likely to get influenced by them since the advertisements are carefully chosen based on the location of the user and the category of the magazine. For instance, when a young woman is reading a fashion magazine on Magzter and she comes across an interactive advertisement to purchase a product she likes from the magazine, she is expected to go for it. Click throughs of our ad inventory is anywhere between 15-30%. This is way high than standard CTR on the Web which would be less than 1%.”

     

    The advertisers can choose their preferred location, category and language to target their ads, so that they can extend their reach to the niche group of readers. This not only gives them the freedom to choose even a small region where they need more visibility, but also gives them the power to make a bigger impact within a controlled budget. With Magzter having magazines across over 30 categories in over 60 languages and users from over 175 countries, the advertisers can choose the magazines and locations that best suit their needs.

     

    Joseph Lee, Managing Director, SPH Magazines explained further, “Our advertising partnership with Magzter is a significant move for us as advertising revenue is a key driver for our growth. We are also excited to represent Magzter in Singapore region to get advertisers onboard. Magzter has developed an excellent advertising platform for digital magazines and we were privileged to use it for the last 3 months. The results are extremely encouraging and our advertisers are very excited to see their interactive ads on our magazines. We have many of our titles playing ads through Magzter’s ad system.”