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Tag: Magnon\TBWA

  • Following a multi-agency pitch, LifeCell granted the digital duties to Magnon\TBWA taking into account the agency’s competence in web design and technology integration

    LifeCell appoints Magnon\TBWA to develop web properties

    By A Correspondent

     

    LifeCell, private umbilical cord stem cell bank centre has appointed Magnon\TBWA as its agency to revamp its online presence that encompasses creation of web properties for the corporate and service brands. Following a multi-agency pitch, LifeCell granted the digital duties to Magnon\TBWA taking into account the agency’s competence in web design and technology integration.

     

    Apart from being India’s first and largest umbilical cord stem cell bank, LifeCell is also the only player in the industry providing comprehensive stem cell solutions including menstrual stem cell banking, R&D and point-of-care stem cell therapy for orthopedic, and vascular specialties. As part of the engagement Magnon\TBWA will be delivering LifeCell website properties for India & GCC markets with specific emphasis on showcasing the brand’s wide range of services, namely- BabyCord, BabyShield and Femme.

     

    Expressing his delight on the new partnership, Vineet Bajpai, Group CEO, TBWA\India said “We are extremely excited to partner with LifeCell, a truly pioneering brand that has won the trust of over 130,000 parents across the country. Our aim is to create a digital experience that complements the cutting-edge and futuristic nature of the services LifeCell provides. Magnon\TBWA team looks forward to being partners in progress with LifeCell.”

     

    On choosing Magnon\TBWA as its digital partner, V. Ravi Shankar, CMO, LifeCell said “The digital medium has been a key gateway for customers to reach out to LifeCell to understand the concept and get interested to subscribe to the service. There has been a significant increase in the traffic to our website prompting us to revisit the key aspects of our web properties and create international design, rich user experience, educative content and compelling call for action. Digital technology is our backbone and we continue to leverage it to create convenience and delight for our customers. We found that Magnon\TBWA has both technology and design competencies to take LifeCell’s digital journey to the next level.”

     

  • CARE India is a national development organization that works towards the empowerment of women and girls from the poor and marginalized communities to overcome poverty, exclusion and social injustice

    Magnon\TBWA bolsters digital initiatives of CARE India

    By A Correspondent

     

    Magnon\TBWA, in association with CARE India, recently launched a series of digital campaigns aimed at generating sustained awareness at a national level to create social consciousness and propel supporters to be the agents of change in the country.

     

    CARE India is a national development organization that works towards the empowerment of women and girls from the poor and marginalized communities to overcome poverty, exclusion and social injustice. Magnon\TBWA is CARE India’s agency of record since December 2013.

     

    ‘CARE India, Change India’, one of the awareness campaigns, was recently launched widely via social media channels and supported by a digital push through paid and owned media. The campaign serves as a catalyst to help transform the lives of women in both, rural and urban areas with the goal of growing CARE India’s supporter base that will provide their time, effort and resources to the cause.

     

    “We at Magnon\TBWA, truly believe that each individual has the capacity to contribute and play a major role in building a more socially secure, resilient and cohesive environment for women,” said Vineet Bajpai, CEO of TBWA\Group India. “True to our value proposition, our team of creative designers, social media experts, and media planners are successfully seeding a wave of change and driving momentum across the nation.”

     

    ‘She Means Business’, another targeted campaign in the series, highlights the concerns around gender equality in both the domestic and business environment.

     

    “Our integrated, digital marketing initiatives are designed to create a ripple effect within the digital space by highlighting the necessity of transforming gender roles and promoting gender equality across communities,” said Bajpai.

     

    The multi-platform, digital campaign developed by Magnon\TBWA will build momentum by steering supporters and donors towards a sustained commitment to the cause. On Facebook, Twitter and YouTube, users can hashtag ‘IAmCommitted’ to show their support and commit regular donations each month to help bring about a positive change.

     

    Commenting on the partnership with Magnon\TBWA, Kaushik Mitra, Head – Marketing & Communications at CARE India said, “CARE has been working in India for more than sixty years in the fields of education, maternal and child health, livelihoods and disaster preparedness and response. It is important for us to build awareness, recognition and preference among a variety of audiences, especially for the youth who will lead the charge for tomorrow’s social change. Digital and social channels are therefore critical to connect and engage. Our partner, Magnon/TBWA, is helping us to successfully achieve our cause.”

     

  • In his new role, Jitendra will be reporting to ED, Krishna Jha

    Jitendra Sawant joins Magnon\TBWA as AVP – Key Accounts

    By a correspondent

     

    Digital agency Magnon\TBWA has announced the appointment of Jitendra Y. Sawant as Associate Vice President – Key Accounts, with a view to enhance its Mumbai leadership team.

     

    In his new role with Magnon\TBWA, Jitendra will be reporting to Krishna Jha, the Executive Director (Mumbai) of the agency. Jitendra’s key areas of responsibilities will involve nurturing the agency’s client relationships and implementing account growth strategies.

     

    Jitendra brings with him nearly 15 years of rich experience in marketing, business development and account management in the digital space. His proficiency includes competence in implementing strategies that are adept in establishing and managing client accounts in a competitive digital environment.

     

    Jitendra, Vineet Bajpai, CEO of TBWA\India Group said, “I take pride in announcing Jitendra’s appointment as we continue to invest in the best industry talent in-line with our business growth objectives. Thereby building India’s leading and most trusted one-stop-shop digital agency. With proven track record in client acquisition and servicing, I’m confident that Jitendra’s brilliant experience will take Magnon\TBWA to the next level of growth”.

     

    Prior to joining Magnon\TBWA, Jitendra has served as the Account Director, Client servicing (Digital services) of Indigo Systems (Leo Burnett).

     

  • Magnon\TBWA has announced significant strengthening of its digital capabilities with three senior level appointments in web/mobile technology, social media as well as client development functions

    Magnon\TBWA announces post-acquisition senior hirings

    By A Correspondent

     

    Magnon\TBWA has announced significant strengthening of its digital capabilities with three senior level appointments in web/mobile technology, social media as well as client development functions. This is the agency’s first round of strategic talent recruitment, after its acquisition by TBWA\ in December 2012. These hirings have been carried out for both Magnon\TBWA as well as Magnon E-GRAPHICS, the agency’s international digital delivery arm.

     

    The three appointments include KN Ajit Narayan as Group Director, Social Media Marketing, Paurush Pandit as Group Director, Web/Mobile Technology and Alok Garg, Associate Vice President, Client Development for Magnon\TBWA.

     

    Mr Narayan has moved to Magnon from Interactive Avenues, where he was managing social media offerings for a range of clients. Mr Pandit is a technology evangelist with over 10 years of experience in both start-ups as well as large organisations. In the past he has worked in key technology positions with Makemytrip.com and Yatra.com. Mr Garg comes with over 16 years of strong experience in client acquisition and managing key customer relationships.

     

    Speaking about the new appointments, Vineet Bajpai, Founder & Group CEO, Magnon\TBWA and Magnon E-Graphics said, “At Magnon\TBWA, people have always been central to strategy. As digital media evolves, agencies and marketers will need to find new innovative approaches to connect brands and consumers. The team expansion at Magnon is in sync with the current and potential opportunities and challenges. Magnon\TBWA stands committed to offering best-in-class interactive media solutions to our clients.”