MxMIndia

Tag: MagicCircle Communications

  • Films created by MagicCircle Communications Agency

    Policybazaar launches new ad campaign

    Policybazaar has launched three ad films focussing on swift claims assistance.

    Said Sai Narayan, CMO at Policybazaar: “When it comes to insurance, our research shows that most customers make a clear choice of a robust claims support over anything else, even low prices. This is why we started our journey of awareness and trust-building with ad campaigns on claims assistance in the health and life insurance space, which we are now extending to motor insurance. Our campaign features three relatable scenarios that reflect the common consumer sentiment – will my claim be processed? This is where Policybazaar steps in to assure our customers that we have got their backs every step of the way. From seamless claims processing to quick resolutions, we are here to make the insurance experience hassle-free.”

    Added Hemant Misra, Managing Director, MagicCircle Communications: “Our idea was to realistically showcase the anxiety a consumer feels when having to claim their car insurance. From the accident scenario, to the possibility of claim rejection, or even delayed delivery of the vehicle, there are myriad issues that can cause anxiety. But no matter the stress, Policybazaar’s assurance of end-to-end claim support was the perfect brand promise to address it. The relatable scenarios were married with clever storytelling techniques, to create an engaging and effective narrative.”

  • To resolve budgets for hotel reservations

    Goibibo launches new campaign

    By Our Staff

     

    Goibibo online travel booking brand has launched a new campaign. Titled #SabkaYaarDegaHazaar, the objective is to solve a peeve in the world of offers of hotel reservations. The film has been conceptualised by MagicCircle Communications and is live on YouTube from May 12.

     

    Notes a communique: “Building on this insight, Goibibo’s campaign #SabkaYaarDegaHazaar, just as the name suggests, offers a flat discount of 1000 to first-time customers. The brand aims to add real value for its customers through the sharp and attractive offer, a refreshing departure from traditional ‘Up to X% discounts’ that are often only perceived as a pull factor. The campaign is brought to life by a digital film featuring leading social media stars Prajakta Kohli, Vihan Samat, and Sanjana Sarathy. The film showcases the three friends chatting about their hotel bookings for a Goa vacation, highlighting the various considerations of travel budgets. The extra INR 1000 from Goibibo is a compelling proposition that helps the group realise their plan.”

     

  • With the tagline ‘Thoughtful is Beautiful’, the Hindware TVC focuses on bathroom solutions to making life easy

    Hindware campaign woos young customers

    By Our Staff

     

    Hindware has kickstarted the new year with its new brand campaign ‘Thoughtful is Beautiful’.

    Conceptualized by MagicCircle Communications, the films redefine the category convention, treating beauty as table stakes while starting a conversation that reinforces the brand’s inherent strength of innovations through technology. Directed by Karan Shetty and produced by Fingerprint Films, the ads are centered on the playful and relatable one-upmanship of a millennial couple.

    Speaking on the campaign, Sudhanshu Pokhriyal, Chief Operating Officer, Bath Products, Brilloca Limited said: “Today, Hindware has carved a niche for itself as a relevant and trusted brand, as it has proven with time its dynamic capability to evolve with changing aesthetics over the years. It understands its consumers, and in return, its patrons trust Hindware to offer the best bathware products in India. The increasing amount of consumer data, in particular, is fundamentally changing how brands operate. This is especially true with the effects of the COVID-19 pandemic, where the already complex path to purchase has evolved even further, setting the scene for long-term changes in consumer behaviour that we must be prepared to address. This is expressed in our positioning direction and it guides our business decisions.”

     

     

  • Rolls out a new multi-channel campaign and a television commercial with Deepika Padukone

    Goibibo encourages young Indian travelers to GoBefikar

    By A Correspondent

     

    Online travel company Goibibo has launched a new campaign ‘GoBefikar’ to encourage young India to book their travel without any hassles and worries.

     

    Said Sunil Suresh, Chief Marketing Officer, Goibibo: “With more and more Indians wanting to spend their leisure time traveling and exploring new places, we want to give them a hassle free way of fulfilling their travel aspirations. With our new campaign, we want to assure travellers that when they book on Goibibo they can rest assured that they will get the best accommodation experience that they have come to trust on GoStays.”

     

    Added Hemant Misra, Managing Director, MagicCircle Communications: “This campaign for Goibibo heralds an invite for carefree travel. The television commercial captures the surprise that comes with the promise of being carefree. First in a series of TVCs that will invoke the young Indian to cast aside their worries to Goibibo and travel carefree to delightful destinations”.