MxMIndia

Tag: Magicbricks

  • Celebrates Chennai, Hyderabad and Bengaluru as real estate growth engines

    Magicbricks launches multi-city campaign

    By Our Staff

     

    Magicbricks, property portal, has launched a multi-city, omnichannel marketing campaign #OurCityOurHome to celebrate the growth engines for real estate and reiterate its commitment to partnering home seekers to find their dream homes in these cities.

     

    The campaign unveils video trilogy celebrating Chennai, Hyderabad and Bengaluru as real estate growth engines.  According to Magicbricks Research, in 2022, 80% of potential home buyers searched for apartments, up from 67% in 2021, and Bengaluru was the most searched city in India for purchasing properties.

     

    Elaborating on the campaign, Devarshy R. Ganguly, Head of Marketing, Magicbricks said: “For more than 15 years, we at Magicbricks have been serving customers throughout the country in their quest for a home. As the cities have evolved, so have we, and have grown and gained deep insights into the evolving needs of our customers. Consequently, we are ideally placed to partner with home seekers in making this important decision. This campaign is a reflection of our deep understanding of these cities and how we are best placed to serve as the gateway for customers to find their dream homes.”

  • With brand ambassador Ayushmann Khurrana and his brother Aparshakti

    Pune University opens India’s first museum of cartoon art

    By Our Staff

     

    As a part of its ongoing ‘Property Sahi. Aur Ab Services Sabhi’ brand campaign, Magicbricks has launched two new TVCs featuring brand ambassador Ayushmann Khurrana, reiterating its transformation to an integrated, full-stack platform for all property needs. While the first TVC gave viewers a glimpse of the new range of diverse services offered at Magicbricks, the two new TVCs focus on key pillars of home loan and expert advice services.

     

    Elaborating on the campaign, Devarshy R. Ganguly, Head of Marketing, Magicbricks, said: “The two new TVCs focus on important pillars in the home buying journey- home loans and expert advice & assistance; thus, reinstating our brand purpose that Magicbricks is a one stop solution for all property related needs. Through its succinct messaging, the campaign emphasizes how Magicbricks is committed to addressing customer challenges; thus enabling a hassle-free experience.”

     

    Talking about the campaign, Ankur Suman- Partner & ECD- RK Swamy BBDO, said, “The campaign had to reflect the slice of life situations in a typical Indian family. So, we set the stories in relatable situations, be it with “property experts” in our families or the loveable sibling with annoying quirks. The never seen before casting of Aparshakti Khurrana as Ayushmann’s brother makes the creative all the more credible.”

     

  • Prior to this Roy was the Senior Communications Manager with Magicbricks

    Just Dial appoints Abhishek Roy as Head of PR

    By Our Staff

     

    Just Dial has appointed Abhishek Roy as the Head of PR. In this role, Roy will lead the PR function offering communications counsel to the executive team, business units, and the functional areas. Prior to this Roy was the Senior Communications Manager with Magicbricks.

     

    Said Prasun Kumar, CMO, Just Dial: “We welcome Abhishek on board as we embark on a journey to create an exciting future for Just Dial. Abhishek will be responsible for driving the brand’s PR strategies. He brings with him a perspective of managing communications programs for corporations across a variety of online businesses.”

     

  • ‘Ghar par rehkar Ghar ko Dekha’ highlights things we dream of in our perfect abode

    Magicbricks crowdsources content for brand film

    By A Correspondent

     

    Property platform Magicbricks is driving positive consumer sentiment in the national lockdown by encouraging its employees and partners to come together for a crowd-sourced first-of-its-kind brand film ‘Ghar pe rehkar Ghar ko Dekha’.

     

    Said Prasun Kumar, Marketing Head, Magicbricks: “The challenge for us while making this film were two-fold. First, how to create a powerful piece of content based on strong consumer insight which also had to be contextual to the times we are living in. And the second was to produce the film remotely from every contributors’ homes. Real estate has been one of the most impacted industries due to the outbreak of COVID-19 impacting the consumer sentiments deeply. And as the leading brand, it is our responsibility to reignite property investment considerations. ‘Ghar pe rehkar Ghar ko Dekha’ is an emotive and engaging storytelling sure to make consumers identify with it and connect at heart. It is almost the most unique effort by any brand under the circumstances.”

     

    Added  Ankur Suman, Partner, RK Swamy BBDO: “We saw lockdown as a phase where the relevance of Magicbricks was actually amplified! Everyone was talking of staying home and home became the centre of our universe, indeed. But staying at home can be a difficult experience if you are not comfortable in it. This powerful insight was the cornerstone and lyricist Pankaj Bora built a poetic narrative on it. As the lockdown put many restrictions on production, we chose to crowd-source the visuals and the rest.  We wanted this campaign to be realistic and truthful. After all, it is nothing but a reflection of the consumer truth.”

     

     

  • ‘Ghar par rehkar Ghar ko Dekha’ highlights things we dream of in our perfect abode

    Magicbricks crowdsources content to launch latest brand film

    By A Correspondent

     

    Magicbricks drove positive consumer sentiment amidst the national lockdown by encouraging its employees and partners to come together for a crowdsourced brand film ‘Ghar pe rehkar Ghar ko Dekha’.

     

    Said Prasun Kumar, Marketing Head, Magicbricks: “The challenge for us while making this film were two-fold. First, how to create a powerful piece of content based on strong consumer insight which also had to be contextual to the times we are living in. And the second was to produce the film remotely from every contributors’ homes. Real estate has been one of the most impacted industries due to the outbreak of Covid-19 impacting the consumer sentiments deeply. And as the leading brand, it is our responsibility to reignite property investment considerations. ‘Ghar pe rehkar Ghar ko Dekha’ is an emotive and engaging storytelling sure to make consumers identify with it and connect at heart. It is almost the most unique effort by any brand under the circumstances.”

     

    Added Ankur Suman, Partner, RK Swamy BBDO, said: “We saw lockdown as a phase where the relevance of Magicbricks was actually amplified! Everyone was talking of staying home and home became the centre of our universe, indeed. But staying at home can be a difficult experience if you are not comfortable in it. This powerful insight was the cornerstone and lyricist Pankaj Bora built a poetic narrative on it. As the lockdown put many restrictions on production, we chose to crowd-source the visuals and the rest.  We wanted this campaign to be realistic and truthful. After all, it is nothing but a reflection of the consumer truth.”

     

     

  • The 360-degree brand campaign will run across TV, print, outdoor, digital, social and radio

    Magicbricks launches new brand campaign for the festive season

    By A Correspondent

     

    Magicbricks has launched its new brand campaign ‘Pata Badlo’ featuring Bollywood actors Ayushmann Khurrana and Kriti Sanon. The 360-degree brand campaign will run across TV, print, outdoor, digital, social and radio and will feature the actors in multiple TVCs and online videos.

     

    Speaking on the campaign, Prasun Kumar, Marketing Head, Magicbricks, said: “Magicbricks as a brand has always been a friendly expert advisor to property seekers. We have always believed that property seeking is an emotional journey and hence as a brand our storytelling has always focussed on the emotive pay out to consumers through warm stories. Our narratives therefore have always stood out as the category narrative has largely been transactional. Our new campaign ‘Pata Badalta hai to bahut kuch badalta hai’ has a strong consumer insight at the center and coupled with brilliant execution, it will hopefully be liked by all segments of property seekers. ‘Pata Badlo’ is also an assurance that this is the right time for end users to come back to the market. It is extremely delightful to see the wonderful on screen chemistry between Ayushmann and Kriti and how they have brought to life the wonderful stories around Pata Badlo.”

     

    Commenting on the campaign, Ankur Suman, Partner and Executive Creative Director, RK Swamy BBDO, added: “For any online business, the real challenge is to cut through the clutter and make an indomitable top of mind presence in the consumer’s mind.  When it comes to online real estate, the job is even tougher! So as a category leader, the onus was on Magicbricks to explore new dimensions and perspectives through its communication. National Award winning actor Ayushmann Khurrana, and a houseful of talent, Kriti Sanon have added a lot of life to the campaign with their power-packed performances and lively presence.”

     

     

  • The two actors will feature in various Magicbricks' campaigns in the future

    Magicbricks appoints Ayushmann Khurrana & Kriti Sanon as brand ambassadors

    By A Correspondent

     

    Magicbricks announced that it has signed up actors Ayushmann Khurrana and Kriti Sanon as its brand ambassadors. The two actors will feature in various Magicbricks’ campaigns in the future.

     

    Commenting on the occasion, Prasun Kumar, Marketing Head, Magicbricks, said: “Being the category leader, Magicbricks has always been at the forefront of capturing consumers’ imagination driven by deep insights. With our scale and size we have now decided to associate ourselves with two leading actors to drive bigger consideration and preference for the brand. Both Ayushmann and Kriti have a huge fan following and that is going to help the brand penetrate newer segments. I welcome Ayushmann and Kriti to the Magicbricks family and hope for a long and fruitful association.”

     

     

  • Showcases the widest choices and convenience while looking for property on Magicbricks

    Magicbricks launches musical ad campaign ‘Property Ka Supermarket’

    By A Correspondent

     

    Magicbricks has launched its first ever musical advertising campaign that re-affirms the brand’s position as ‘Property Ka Supermarket’ offering a wide choice of properties, products and services for the customer for each and every stage of the home buying journey.

     

    Through this ad campaign, Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailor made services it has to offer at each and every stage of the home buying journey, notes a communique.

     

    Conceptualised by RK Swamy BBDO, the campaign features popular television actor Iqbal Khan and model Onima Kashyap as lead protagonists. The 360-degree campaign will run across print, outdoor, digital, social and radio. As the first musical commercial in the online real estate industry, the storyboard showcases the consumer as the king, and how Magicbricks offers a wide variety of choices and makes their home-buying experience hassle-free.

     

    Speaking about the launch, Prasun Kumar, Marketing Head, Magicbricks.com said: “The campaign is based on a strong insight that when it comes to looking for choices, Indian consumers just can’t have enough. And in a high ticket and involvement category like Real Estate, this comes to fore all the more. Hence, we conceptualised an idea of presenting Magicbricks as Property Ka Supermarket. When we talk about the home buying process, the choices and services offered by Magicbricks, it is unparalleled. The campaign has been conceptualised and filmed in a way that consumers can very easily relate to the protagonists as they will somewhere see their own story of home buying journey. Based on a very peppy music & lyrics, this is the first in the category and will help uplift buyer sentiments. With this ad campaign, our aim is to reaffirm the brand’s position as ‘Property Ka Supermarket’ offering widest ‘Choices.’ This is the first musical in its category with a dose of fun and humourwith a serious message for the home buying process.Home buying is one of the most important decision of an Indian, and we want to ensure that we at Magicbricks bring to them the best in terms of choice and convenience. With our bouquet of products and service offerings, we,aim at making the home buying journey of our consumers seamless and memorable and that’s what this new ad campaign is all about.”

     

    Added RK Swamy BBDO Creative Director Ankur Suman: ” To tell a brand’s offerings & functions in an entertaining, breezy and yet simple manner is always a challenge.  That’s why the idea of presenting Magicbricks as a supermarket worked brilliantly for us.  It wasn’t easy to make words like 3 BHK, construction or ready-move-lyrical and hummable, but the lyricist, Pankaj Bora, did a spectacular job.”

     

  • The task was to project the portal as an expert and friendly guide in the home search process

    Magicbricks seeks to make house-hunting a pleasant experience

    By A Correspondent

     

    Magicbricks has unveiled a new TVC that shows a young wife and her husband searching for a property. The film shows that hunting for a house can be a pain-free experience, and the process can bring a couple even closer; turning the hunt for a house a pleasant experience.

     

    Ankur Suman, Creative Director, R K Swamy BBDO, said “We wanted to give our communication tender and softer hues and therefore an emotional layering was imperative. The song ‘Do deewane sheher mein’… serves that purpose perfectly. An important ingredient of the new Magicbricks campaign, this song is arguably Hindi Cinema’s only home search song! Against the backdrop of this song, we wanted to depict a simple, credible story around the ease of searching property on the website, without any joke or contrived created device jostling for viewers’ attention. So this campaign sets the right tone for the brand and acts as the first step to build an emotional bridge between the portal and users, which is quite pertinent to something like home search.”

     

    Sunil Kukreti, Senior Partner, R K Swamy BBDO said, “The online real estate portal category is now getting very competitive and the task was to project the portal as an expert and friendly guide in the home search process. The TVC had to emotionally connect with the consumers while getting across that Magicbricks simplifies the home search process and makes it easy and fun.”