MxMIndia

Tag: Magicbricks.com

  • Showcases the widest choices and convenience while looking for property on Magicbricks

    Magicbricks launches musical ad campaign ‘Property Ka Supermarket’

    By A Correspondent

     

    Magicbricks has launched its first ever musical advertising campaign that re-affirms the brand’s position as ‘Property Ka Supermarket’ offering a wide choice of properties, products and services for the customer for each and every stage of the home buying journey.

     

    Through this ad campaign, Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailor made services it has to offer at each and every stage of the home buying journey, notes a communique.

     

    Conceptualised by RK Swamy BBDO, the campaign features popular television actor Iqbal Khan and model Onima Kashyap as lead protagonists. The 360-degree campaign will run across print, outdoor, digital, social and radio. As the first musical commercial in the online real estate industry, the storyboard showcases the consumer as the king, and how Magicbricks offers a wide variety of choices and makes their home-buying experience hassle-free.

     

    Speaking about the launch, Prasun Kumar, Marketing Head, Magicbricks.com said: “The campaign is based on a strong insight that when it comes to looking for choices, Indian consumers just can’t have enough. And in a high ticket and involvement category like Real Estate, this comes to fore all the more. Hence, we conceptualised an idea of presenting Magicbricks as Property Ka Supermarket. When we talk about the home buying process, the choices and services offered by Magicbricks, it is unparalleled. The campaign has been conceptualised and filmed in a way that consumers can very easily relate to the protagonists as they will somewhere see their own story of home buying journey. Based on a very peppy music & lyrics, this is the first in the category and will help uplift buyer sentiments. With this ad campaign, our aim is to reaffirm the brand’s position as ‘Property Ka Supermarket’ offering widest ‘Choices.’ This is the first musical in its category with a dose of fun and humourwith a serious message for the home buying process.Home buying is one of the most important decision of an Indian, and we want to ensure that we at Magicbricks bring to them the best in terms of choice and convenience. With our bouquet of products and service offerings, we,aim at making the home buying journey of our consumers seamless and memorable and that’s what this new ad campaign is all about.”

     

    Added RK Swamy BBDO Creative Director Ankur Suman: ” To tell a brand’s offerings & functions in an entertaining, breezy and yet simple manner is always a challenge.  That’s why the idea of presenting Magicbricks as a supermarket worked brilliantly for us.  It wasn’t easy to make words like 3 BHK, construction or ready-move-lyrical and hummable, but the lyricist, Pankaj Bora, did a spectacular job.”

     

  • The role of GolinOpinion will be to build a strategic framework for Magicbricks

    Golin Opinion wins the PR mandate for Magicbricks

    By A Correspondent

     

    GolinOpinion, the PR firm of the MullenLoweLintas Group, has won the PR mandate for Magicbricks. The agency was appointed after a multi-agency pitch and was granted the mandate for its distinctive PR and creative approach.

     

    The role of GolinOpinion will be to build a strategic framework for Magicbricks by establishing the brand’s core values that define it across the country and strengthen the brand’s positioning as a leader in the online real estate space.

     

    Commenting on the appointment, Prasun Kumar, CMO, Magicbricks.com said: “The thinking and strategic framework recommended by Golinopinion team was well appreciated. The innovative ideas and a self-motivated team resonates with our ideology and we are assured that this partnership will bear fruits for us.”

     

    Commenting on the win, Lavang Khare, Executive Vice President, Golin Opinion said: “This is a start of a great association between Magicbricks and GolinOpinion. We have found a partner who believes in our ability to create insight-driven innovative campaigns which influence customer behavior and drive change. We look forward to delivering robust campaigns and as a team will Go All In to achieve path-breaking results that the brand aspires for.”

     

  • Urban Development minister M Venkaiah Naidu launches real estate and property business news channel – Magicbricks Now

    Times property channel ‘Magicbricks Now’ to launch on Nov 1

    By A Correspondent

     

    The real estate business is said to on a low. Don’t get fooled by those big ads in the papers. Apartments aren’t selling as well as they should. But that hasn’t deterred Times Network to launch what is being billed as an “unbiased, trustworthy and authoritative perspective on the property business and will help its viewers ‘Be Un-Confused’ about the sector.

     

    This is tough to believe given that the Times group has pioneered offerings like Medianet which deals with editorial space in certain sections of the group’s publications being sold like advertising. Even discerning and values-driven business groups have embraced the cash-for-content innovation. In the light of this, it will be interesting to say how much the new channel will ward off the pulls and pressures of advertisers, and still offer unbiased and trustworthy content.

     

    While Minister Venkaiah Naidu said good things about the Times group and on the need for a property channel, here’s what others from the network said.

     

    Note: MxMIndia wasn’t present for the event held in Delhi, though we were invited to it. The invitation had the name of Editor-in-Chief and President – News Arnab Goswami, but the communiqué we received doesn’t bear his quote.

     

    M K Anand

    This is part of the quote from M K Anand, MD & CEO, Times Network:, “Magicbricks Now has been launched to guide the consumer through the complex and seemingly intimidating world of real-estate transactions.  While real estate is of paramount importance in the life of every Indian, equally, the space is full of complexities, jargon and confusion.  Magicbricks Now will provide unbiased, trustworthy and the most authoritative perspectives on the property business to help the consumer ‘Be un-confused’.”

     

    Faye D’Souza Editor, Magicbricks Now, said: “Magicbricks Now is here with a singular focus – on the end-consumer. Magicbricks Now will offer a rich array of programs that range from News bulletins to property hotlines, debates, leadership insights and more.”

     

    Sudhir Pai, CEO, Magicbricks.com added: “Magicbricks is delighted to be a part of this initiative with the Times Network. Our endeavour has always been to make our brand ubiquitous across media so as to provide consumers with rich and in-depth information when it comes to matters of property. With this association we leverage the visual appeal of television to communicate our rich data and analytics in an easy-to-consume manner for the consumer. With this launch, we strengthen the offering and make ourselves available at every touch point to consumers.”

     

    It may be remembered that Magicbricks.com is the popular online property transaction portal set up by the Times group.

     

    Meanwhile, the channel has has partnered has got on board Lotus Greens Developers Private Ltd and Mantri Developers Pvt.Ltd, as key sponsors from Day One.

     

  • The win comes on the back of a hotly contested multi-agency pitch that was spread over a period of two months

    Magicbricks.com turns to RK Swamy BBDO for creative support

    By a correspondent

     

    Advertising agency RK Swamy BBDO has bagged the creative mandate for Magicbricks.com – the property portal from The Times Group. The win comes on the back of a hotly contested multi-agency pitch that was spread over a period of two months.

     

    Speaking about the win, Sunil Kukreti, Senior Partner, R K Swamy BBDO, said, “This is an interesting category with a huge canvas available for creativity. We will make the most of this opportunity by creating interesting clutter-breaking work for Magicbricks.”

     

    Magicbricks.com is India’s number one property portal with a host of specially developed features and tools to aid the users in taking the right decision; making it the most comprehensive platform in the category.

     

  • Madison Media will handle the media planning and buying for MagicBricks.com from their Delhi offices

    Madison Media wins Magicbricks account

    By A Correspondent

     

    Madison Media has just announced the win of the MagicBricks.com account in a multi agency pitch. Madison Media will handle the media planning and buying for MagicBricks.com from their Delhi offices.

     

    MagicBricks.com provides a platform for property buyers and sellers to locate properties of interest and source information on the real estate space in a clear and transparent process. With in-depth analysis and revolutionary next-gen services customized specifically to address the needs of property seekers and the real estate industry, MagicBricks.com is the leader in online real estate in India.

     

    MagicBricks.com was launched by Times Business Solutions Limited, part of The Times of India Group, in August 2006. With over 8,000,000 listings from across the country, MagicBricks is the biggest online property marketplace in the country.

     

    Madison Media has recently won a host of new businesses including Ruchi Soya, Max India’s corporate account, Cafe Coffee Day, Radikal Rice and Crompton Greaves.

     

    Basabdutta Chowdhury, CEO, Platinum Media, said, “We are delighted with this new win and confident about taking MagicBricks.com to great heights and are looking forward to a long and mutually beneficial partnership.”

     

    Sudhir Pai, Business Head, MagicBricks.com, said, “We sought a partner who could match our speed and could scale operations with the agility that the internet space demand – a partner who shares our values and can understand our business and brands, providing turnkey differentiated media solutions. Madison was an obvious choice for the same.”