MxMIndia

Tag: Magic FM

  • Titled 'Lay Bhaari' celebrating Mumbai's Lifeline

    Malishka stars in Red FM’s collaborative music video with WR

    Red FM has joined hands with Western Railway to create a music video with RJ Malishka, aimed at deepening the connection between Mumbaikars and the Western Railway. The music video is titled ‘Lay Bhaari’. The move is interesting as the RJ has been known to taken on Mumbai civic infrastructure (essentially the roads) every monsoon. And since the tune is catchy, the video has gone viral several times over, embarrassing the governments of the day.

    Commenting on the collaboration, Sumit Thakur, Chief Public Relations Officer of Western Railway, said: “The ‘Lay Bhaari’ song sung by RJ Malishka appeals in her ‘bindaas’ Mumbai lingo to follow rules and regulations for a happy and safe train journey. The song gives several social messages like, security at stations, special provisions for ladies and Divyangjan passengers, Not Boarding/Alighting a moving train, Not traveling on the footboard of the train, etc.

    Added Nisha Narayanan, COO & Director, Red FM & Magic FM: “Our association with Western Railway goes beyond a conventional collaboration. ‘Lay Bhaari’ is not just a song; it’s a celebration of the symbiotic relationship between the people of Mumbai and the Western Railway. As a brand that is committed to social responsibility and has consistently pursued innovative ways to connect with our audience, ‘Lay Bhaari’ is a testament to our ability to weave impactful narratives. Malishka, with her unparalleled energy captures the essence of Mumbai. The sounds of Mumbai, including railway announcements, are intricately woven into the melody, creating an immersive experience that resonates with the spirit of the city.

  • Survivors of 26/11: Courage & Beyond

    Red FM introduces Podcast Series

    By Our Staff

     

    93.5 Red FM has released its latest podcast series, ‘Survivors of 26/11: Courage & Beyond’. The podcast, notes a communique, delves into the stories of those who lived through the tragic events of the 2008 Mumbai terror attacks.

     

    In this six-episode podcast, survivors recount their unimaginable experiences, describing the near-death encounters and the life-altering impact of that night.

     

    Said Nisha Narayanan, Director and COO, Red FM, and Magic FM: “At Red FM, we believe storytelling has the potential to evoke emotions and establish empathy. One such story that we believe deserves to be told is that of the survivors of the Mumbai terrorist attacks of 2008. Survivors of 26/11: Courage & Beyond is our way of celebrating the indomitable human spirit that prevailed over all odds. With the firsthand accounts of these survivors, we are honored to be presenting gripping narratives, and heart-wrenching testimonials and share the profound lessons learned from that dark chapter in our history.”

     

  • On Bollywood villains

    Red FM collaborates with HarperCollins to launch podcast

    By Our Staff

     

    93.5 Red FM has launches a podcast titled ‘Main Hoon Villian,’ in sync with HarperCollins. The podcast delves into the world of Bollywood villains, and their journey through the ages.

     

    Said Nisha Narayanan, Director and COO, Red FM, and Magic FM: “From dramatic dialogues to portrayals of nuanced emotions, our villains have gone through it all. ‘Main Hoon Villain’ our latest podcast explores the evolving social fabric over the decades and how it gave birth to diverse villains in Bollywood. As leading podcast curators, we believe it is our prerogative to introduce unique concepts as topics of conversation; joining forces with HarperCollins’ was a collaboration prodigy where we could explore the intriguing world of villains in Bollywood.”

     

    Speaking on the announcement, Aman Arora General Manager, Marketing HarperCollins India added: “Our collaboration with 93.5 Red FM on the ‘Main Hoon Villain’ podcast is a testament to our mutual love for storytelling. We are delighted to share that our beloved author, Balaji Vittal, will be featured in the show to discuss his remarkable book, Pure Evil: The Bad Men of Bollywood. This podcast promises to take its audience on a journey into the intriguing conversations around Indian cinema’s ‘Bad Men,’ and we couldn’t be more thrilled to be a part of this fascinating exploration.”

     

  • To be led by RJ Mallishka

    Red FM collaborates with Acko to #WelcomeChange in Mumbai

    By Our Staff

     

    93.5 Red FM has collaborated with Acko India to celebrate a ‘Welcome Change’ in Mumbai. The campaign is aimed to acknowledge changes that have made Mumbaikars’ life easier, better, simplified, richer in experience, and added value to the overall quality of life.

     

    Led by RJ Malishka on her show Morning No.1, the campaign will run in three phases to praise the spirit of Mumbai.  Speaking on the collaboration, Nisha Narayanan, Director & COO, Red FM & Magic FM, said, “Collaborations are ruling out the unilateral approach to businesses. Therefore, in the current ecosystem, partnerships are going to be a determining factor for overall business growth. We are delighted to join forces with ACKO Insurance to upscale the impact of business and get higher visibility to their pragmatic vision. We look forward to being the platform for the sovereign good of the Mumbai city.”

     

    Commenting on the association with Red FM as a part of the larger campaign, Varun Dua, Founder, Acko, said, “Mumbai holds a special place in our hearts as Acko was born here. We chose Mumbai to launch our new brand proposition of ‘Welcome Change’ not only because Mumbai is a strategic market for ACKO but also for the fact that the city has undergone a transformation and has become an example of positive change. We are honored to pay homage to the city and are excited to partner with Red FM, a channel that embodies the spirit of Mumbai. With its exciting and innovative content, we’re sure to strike a chord with the listeners and highlight our proposition of welcome change among them.”

     

     

  • Introduced an on-air campaign 'Umeed Ki Run'

    Red FM supports national-level athlete in campaign

    By Our Staff

     

    93.5 RED FM introduced an on-air campaign ‘Umeed Ki Run’ to support Rahul, a 25-year-old long and middle-distance runner from Delhi. On Morning No. 1, RJ Raunac spoke exclusively to Rahul, highlighting his achievements and the challenges he faced due to his financial condition.

     

    Red FM took the initiative to support Rahul and provide him with a job through the campaign. This job would aid him to meet his basic requirements for training as a track and field athlete. Rahul’s CV was floated on social media, and listeners supported him secure a job as a coach and trainer at a school in Delhi. During the campaign, his medals and trophies were circulated around different offices and places in Delhi for people to support him and get inspired through his struggles.

     

    Reflecting on the initiative, Nisha Narayanan, Director & COO, RED FM, and Magic FM, said: “We at Red FM take pride in our continuous efforts to empower individuals and promote the amazing potential of our country. Through initiatives like Umeed ki Run, we are thrilled to extend our support to athletes like Rahul, who aspire to achieve greater heights. I am glad to see Rahul’s unwavering dedication and consistent performance. As a brand that celebrates talents from all backgrounds, we are honoured to be a part of his journey. On behalf of Red FM, I extend my heartfelt wishes to Rahul for all his future endeavours.”

     

  • To raise funds for brave soldiers and veterans

    Red FM launches campaign to salute Armed Forces

    By Our Staff

     

    Red FM, radio and entertainment network, introduced its latest ‘Bajao for a Cause’ campaign, “We For Veterans” on the occasion of Armed Forces Flag Day. The campaign aims to raise funds for brave soldiers and veterans.

     

    Speaking on the announcement, Nisha Narayanan, Director & COO, Red FFM, and Magic FM, said: “Our philosophy ‘Bajaate Raho’ goes as far as reflecting on the serious issues that we raise through the medium. Red FM ‘Bajao for a cause’ is one such initiative that is conducted in all markets and stations supporting multiple causes. With ‘We For Veterans’ we aim to raise funds for those who protected us by putting their lives at risk. We often hear stories of their bravery and valour, but we rarely understand the challenges that an ex-serviceman faces. We believe every saga has its own sacrifices and this campaign is a great step in providing a better life to the veterans. We urge our listeners to support the cause and give back to those who have served the nation.”

     

    Talking about the initiative, Secretary, Kendriya Sainik Board Commodore, HP Singh, said “Since 1949, 7th December has been celebrated as The Armed Forces Day to honor our brave soldiers who laid their lives protecting the nation. This day strengthens the bond that the citizens have with the armed forces. Under the Ministry of Defence, Armed Forces Flag Day is a charitable fund that aims to financially assist ex-servicemen and their dependents, so they can live an honorable life. In the last financial year, Approx Rs 398 Crores from this fund was utilised to provide financial assistance to 1.74 lakh veterans. Through our collaboration with Red FM, we strongly believe in reaching the masses for maximum impact. Since this contribution offers rebates to individuals under the income tax act and corporate organizations under the CSR initiatives, we hope the citizens continue contributing to the Armed Forces Flag Day Fund.”

     

  • The information will be given by a subject expert/doctor from Project StepOne

    Red FM belts out info on new Covid variant

    By Our Staff

     

    Radio network 93.5 Red FM, along with Project StepOne, has announced a new campaign titled ‘Wave Se Safe’ that puts the spotlight on spreading authentic information about the new variant of Covid-19. The campaign aims to sensitise people about the situation and how putting it under control is in our own hands.

     

    The information will be given by a subject expert/doctor from Project StepOne, covering the important aspect of the new variant that people must know. The information will reach out to listeners of RED FM across 40 cities.

     

    Speaking on the initiative, Nisha Narayanan, Director & COO, RED FM and Magic FM, said: “Looking at the ongoing hysteria around the third wave of Covid, we believe that the need of the hour is for thorough and accurate information. We realised there is a huge population that lacks authentic information about safety precautions around the new variant. Therefore, Red FM along with Project StepOne hereby announces its new campaign “Wave Se Safe” to deliver indispensable instructions and spread awareness. We have had a long and fruitful association with them in the past and our collective aim is to do everything we can to try and help as many people as possible to stay aware and updated about the pandemic.”

     

    Speaking on the initiative, Dr Shuchin Bajaj, Founder, Ujala Cygnus and Core Team Member, Project StepOne, said, “We are proud and privileged to have been associated with Red FM since the very beginning of this fight against the Pandemic. Red FM has driven many educational campaigns including ‘Doubt ko out Kar’ and ‘Nation ka Vaccination’ to urge the community to adopt COVID appropriate behaviour. ‘Wave se Safe’ is a great step to get reliable advice to the community members straight from the doctors to make sure we sail through the omicron wave smoothly.”

     

  • Cricketer Suresh Raina and music composer Shekhar Ravjiani are the face of this campaign

    Red FM’s Campaign ‘Hausla High Rakh’ promotes hope

    By Our Staff

     

    Radio network 93.5 Red FM has launched a campaign ‘Hausla High Rakh’.  The campaign focuses at keeping the spirits high of Red FM’s listeners by promoting positive content. Cricketer Suresh Raina and music composer Shekhar Ravjiani are the face of this campaign. RJ Raunac from Delhi will lead the campaign across the network.

     

    Said Nisha Narayanan Director & COO, Red FM and Magic FM: “With the world battling the second wave of the coronavirus pandemic for some time now, it is important that we also promote the acts of kindness, positivity and encourage people to keep their hopes intact. Red FM’s ‘Hausla High Rakh’ is a humble step to showcase some of the positive stories from the society. It is aimed at giving people a sense of resilience and positivity, even as the dark clouds of Covid-19 continue to hover around.”

     

  • Wavemaker and Red FM have partnered the conceptualisation as well as the execution

    Mother Dairy unveils new ad for Rocket Ice Cream Chocolate

    By A Correspondent

     

    Mother Dairy Ice Creams along with Wavemaker and Red FM has conceptualised and executed  the brand’s latest campaign for Rocket ice cream chocolate.

     

    Speaking on the initiative, a Mother Dairy spokesperson said: “It has been our constant endeavour to introduce enticing ice cream flavours to our consumers to keep them delighted throughout. This year has been no different with the launch of a unique Ice Cream Chocolates category under the new brand Rocket. To engage and excite the imagination of young target audience our creative partner Ogilvy has created an awkwardly cute and adorable inter galactic alien-Neila as the brand mascot. Here is a fun piece of Neila trivia, the name Neila isn’t just derived from the alien’s color as referred to the color Blue in Hindi, but it is also the word Alien spelt in reverse – Neila.”

     

    Added Karthik Nagarajan, Chief Content Officer, Wavemaker India: “Our work is only as innovative as our clients and partners. Adaptive marketing is all about brands understanding popular culture and becoming a part of it seamlessly. Neila is a playfully innovative way of using meme marketing to cut through the clutter and making the brand endearing to the customer. Mother Dairy has always been supportive of contemporary campaigns that drove us to design this fun campaign along with our partner Red FM”.

     

    Commenting on the association, Nisha Narayanan, Director and COO, RED FM and Magic FM, said: “An innovative product needs an innovative campaign and we are happy to be associated with Mother Dairy for the launch of Rocket, Ice Cream Chocolate. The thought behind this campaign was to create more conversations and playfulness around the newly launched product by Mother Dairy.”

     

     

  • Set of inspirational real-life stories narrated by actor Amitabh Bachchan

    Muthoot Finance launches ‘Sunheri Soch’ radio campaign

    By A Corrrespondent

     

    Muthoot Finance has entered into a partnership with Red FM to launch a series of real-life inspirational stories that break stigmas around gold loans in India.  Muthoot Finance’s brand ambassador Amitabh Bachchan narrates these stories in an all-new avatar.

     

    Commenting on the association, Alexander George Muthoot, Deputy Managing Director, The Muthoot Group said: “We have always launched path-breaking campaigns that have brought attitudinal transformation in the lives of people. Gold loans have huge potential as Indian households have 26000 tons of gold and just 2-3% of this is monetised by way of gold loans. We at Muthoot Finance are the guardians of trust who empower society to realise the power of their dreams by unlocking the true value of their emotional currency. Our Sunheri Soch campaign brings inspirational real-life stories to life to help common people realise their dreams”

     

    Added Abhinav Iyer, General Manager, Marketing & Strategy, Muthoot Finance: “Sunheri Soch is a series of life-transforming stories that can inspire a million others. As humans-beings, we feel inspired by great success stories. With a little help from Muthoot Finance, these are people who realised their dreams. With +2.5 Lac customers being served every day, it wasn’t easy to hand-pick a few success stories. Mr Bachchan’s incomparable voice and amazing delivery has just brought in the magical touch to this campaign”

     

    Said Nisha Narayanan, COO & Director, Red FM and Magic FM: “We are excited to announce our collaboration with Muthoot Finance, one of the most trusted financial services brand in India to feature inspirational success stories and break all the prevailing apprehensions associated with gold loans. With deeper engagement being the primary need of clients, we have taken a different approach in sharing some of the extraordinary real stories of Muthoot Finance Gold Loan customers”

     

    Added Ruchi Mathur, Senior VP, Mindshare: “Magic happens when real life and storytelling come together. Especially in times like these when consumers and listeners are looking for something positive to latch on to. With this idea, we are not selling a brand or a product, but we are bringing hope to the many who have a dream, but just need the inspiration and a little help. We at Mindshare Content+ are proud to partner Muthoot Finance Sunheri Soch and hope this platform will bring the change we feel it can.”

     

     

  • Time spent listening to radio increases to 2.36 hours everyday

    AROI conducts listenership study during lockdown

    By A Correspondent

     

    People trust FM stations as credible sources of info. According to the latest research by AZ Research, people across a sample size of 3300 people among 18+ urban agglomeration population, 82 per cent people have been tuning in to radio during Covid-19, with FM channels emerging as the second-most credible source of information for the masses. As per the research, radio has a credibility score of 6.27, second only to the internet which is at 6.44 and TV at 5.74.

     

    Infact, the radio industry witnesses a listenership of 51 million people, which is nearly as much as television’s reach of 56 million and social media’s reach of 57 million. A few more noteworthy highlights of the research include radio’s at home listenership which has increased by 22 per cent and has grown from 64 to 86 per cent. The time that people spend listening to radio has increased by 23 per cent to 2.36 hours everyday during the lockdown, second only to television. (* Source: All SEC 18 + UA : Mumbai, Delhi, Bangalore, Kolkata, Pune & Hyderabad)

     

    Said Anuradha Prasad, President of the Association of Radio Operators for India (AROI): “Radio has always been a powerful medium to reach the masses at all times. The findings of this study go on to show how important radio is, especially in a country like India. I am immensely grateful for the constant love and support that we have received all through the years. We will collectively keep trying to do our best, even in tough times like these.”

     

    Added Nisha Narayanan, Director and COO, Red FM and Magic FM: “Radio has been playing a much bigger role, it has been able to unite the linguistic and ethnic diversity and connect people from all backgrounds with its numerous arrays of frequency. Radio offers last mile connectivity and the latest findings have proved once again that it’s a powerful and trusted medium to deliver messages to the audience. We would like to thank all our listeners who have supported us and believed in the power of radio.”

     

     

  • Top performing artists from the music industry set to unite for the fight against the Coronavirus pandemic

    T-Series & Red FM announce ‘The Care Concert’

    By A Correspondent

     

    FM radio network 93.5 Red FM and T-Series have come together to bring a new digital initiative ‘The Care Concert’ on April 11, 2020, 6pm onwards. The concert would be streamed on YouTube and Facebook handles of both T-Series and the Red FM network. Viewers can log in, enjoy the performances with the line-up of 15 plus artists and contribute any amount they wish to the PM CARES Fund through a link provided for the donations.

     

    Bhushan Kuma

    Speaking about the association, Bhushan Kumar, Chairman & Managing Director, T-Series, said: “Amidst such unprecedented and uncertain times when the world is grappling to fight the Coronavirus pandemic, we wanted to spread some cheer and also help everyone to fight this unitedly. Moreover, we saw synergies with Red FM to entertain and engage the audience in a creative format. ‘The Care Concert’ is an initiative to unite all of us together and motivate everyone to stay at home. We hope to bring some positivity in the current scenario through music and also create an opportunity which allows us to do our bit for the society by donating to the PM Cares Fund.”

     

    Nisha Narayanan

    Added Nisha Narayanan, Director and COO, RED FM and Magic FM: “Covid-19, without a doubt, has been harsh on the business front with most sectors taking a hit. Yet, it is important to understand every crisis presents a ray of hope and new opportunities too. We are happy to announce ‘The Care Concert’ in association with India’s largest music record label, T-Series to bring forth some of the renowned music artists for a digital concert. People have always found strength and hope in art and music during crisis and this is a humble effort by RED FM and T-Series to bring together everybody for a common cause.”