By A Correspondent
On Monday, Publicis India announced that the agency and MakeMyTrip have mutually parted ways. This will also include the end of the agency’s journey with Goibibo. Details of the transition are still being worked out between the two and the agency will be releasing last of the works for the brand very soon.
Said Saujanya Shrivastava, Group Chief Marketing Officer, MakeMyTrip in a communique on Monday: “Publicis has been a commendable creative partner to us. As we reviewed the way forward, we mutually agreed to part ways as it is now time for us to discover a new approach to branding. I thank Publicis for their contribution, and wish them the very best for their future endeavours.â€
A day later, we received a communique quoting Shrivastava: “We are excited to partner with MagicCircle as we feel Hemant and his team have their fingers on the pulse of our brands–MakeMyTrip. We have built a much-loved brand and feel we have picked the perfect partners to take our work to the next level. We look forward to working with MagicCircle to leverage their creative flair to do work that will resonate strongly with audiences across markets.â€
For the record, Hemant Misra, former CEO of Publicis Capital, has launched a full-service advertising agency named Magic Circle Communications. Joining Misraare Natwar Singh, ex Senior CD Publicis, and Dheeraj Renganath, ex Unit CD Lowe.
Talking about the launch of Magic Circle Hemant Misra said “We believe talent needs to be entrepreneurial, free and experimental. We believe that our clients should be at the heart of advertising and brand campaigns. MagicCircle is one word because it’s a noun, not an adjective. It’s a place where Rules are suspended and reality engages with ideas to produce business results not simply great creative.†The full-service agency is currently based out only from Gurugram.