MxMIndia

Tag: Magic 106.4 FM

  • Prior to joining Magic 106.4FM, Apeksha served a stint at Amazon Bangalore

    Magic 106.4 FM appoints Apeksha Mehta Station Head

    By A Correspondent

     

    Mumbai’s newest radio station, Magic 106.4 FM has appointed Apeksha Mehta as the station head.

     

    Prior to joining Magic 106.4FM, Mehta served a stint at Amazon Bangalore, where she was working with the Amazon Seller Services team and took care of Marketing, PR and special projects for Amazon Sellers.

     

    Commenting on her new role at Magic, Mehta said: “I am very excited to head the station for Magic 106.4 FM. For me this switch acts as a catalyst for change in my career graph. It is a young brand and given my experience in entertainment with television previously I look forward to working with radio now. Magic is a promising brand and there is a lot of creativity that can be explored to reach our listener base. With the brand proposition of ‘Jee Le Zara’ there is a lot we have in store for the station and I cannot wait to get started on making this brand a successful one.”

     

     

  • The station to feature evergreen songs from retro hit makers like Ilaiyaraaja, Raj-Koti, M.M. Keeravani and A.R. Rahman

    Magic 106.4 FM to focus on retro in Hyderabad

    By A Correspondent

     

    Magic 106.4 FM has been launched in Hyderabad to connect listeners with popular songs from evergreen composers like Ilaiyaraaja and A.R. Rahman being the be the staple on the station.

     

    Said B Surendar, COO, Red FM network: “Magic 106.4 FM is our answer to people’s hectic lives – a window of opportunity to get lost in the yesteryears, which was free from stress and more care-free. The people of that era still reminisce the culture and lifestyle of that time, and the music and movies of those days hold a special place in their hearts. Our network has constantly strived to bring newer content formats to the masses, a fact which is deeply imbibed in the network’s DNA. We believe Magic 106.4 FM fits the bill perfectly of being a platform to relive the nostalgic 80s and 90s era and let listeners enjoy a spark of magic in their daily lives today. We would like to bring forth more mesmerising situations in the hearts and minds of our consumers through Magic 106.4 FM and trigger an unconditional sense of joy allowing listeners to Vintoo Maimarachipodaam!”

     

     

  • The aim is to find some magic in the ‘khaamakha’ moments which is shedding the weight of the routine with a random act that’s unconditionally happy

    Red FM relaunches 106.4 FM as Magic

    By A Correspondent

     

    Remember 106.4 FM? The frequency for the retro-driven FM radio station from the Red FM stable? Well, Redtro 106.4 FM has now been relaunched as Magic 106.4 FM, and is, well, the latest radio station to hit the airwaves of Mumbai. Creating and building on the sentiment of ‘Jee Le Zara’, the aim, a communique notes, is to find some magic in the ‘khaamakha’ moments which is shedding the weight of the routine with a random act that’s unconditionally happy. It may be recalled Redtro 106.4 was launched in July 2016 as a retro channel for young adults with Cyrus Broacha hosting a two-hour weekend show.

     

    Speaking about the launch of the radio station, Nisha Narayanan, COO 93.5 Red FM said: “We are delighted to announce the launch of our new radio station – Magic 106.4 FM, our answer to monotony that is fuelled from the hustle and bustle of metropolitan cities. Magic 106.4 FM is an emotion, an emotion of ‘Jee Le Zara’. It is a true celebration of life. In the midst of our chaotic lives we are all constantly looking for that beacon of light, that moment of happiness. With this station, our aim is to introduce those magical one of a kind instances that allow us to find joy in the little things. Making radio a platform which is more experiential for its listeners, Magic 106.4 FM will engage with its audience like never before! All the music, activities and brand initiatives aim to trigger and unconditional sense of joy allowing listeners to Jee Le Zaraa”.

     

    The launch is accompanied with marketing efforts in the form of advertising on traditional and trade media as well as RJ activations.