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Tag: Madison Public Relations

  • PR for all ZTE Telecom operations across India will be handled by Madison Public Relations

    Madison Communication bags PR mandate of ZTE Telecom

     

     

    Madison Communication has acquired the mandate for ZTE Corporation in a multi-agency pitch.

     

    Commenting on the association, Paresh Chaudhary, CEO Madison Communication, stated, “We are delighted to partner with ZTE India.  ZTE is an ambitious, high-tech, result oriented company, operating in a space that is dynamic and exciting. Their focus areas such as technology, innovation, data, content and analytics coupled with powerful tools and rapid changing consumer insights will provide a vast learning experience and we are confident that we will be able to build significant PR approach to firmly establish ZTE in an extremely competitive landscape of mobile handsets.

     

    Added Sachin Batra, Chief Marketing Officer,  ZTE India: “We are thrilled to have found a strategic communication partner that shares our enthusiasm and vision for the brand and offers the best of both qualitative and quantitative thinking. The association seems to fit in together as Madison’s passion, vision and dedication made them the right partner for our growth plans. We look forward to a long and fruitful partnership.”

     

  • As India's economic growth firms up, Corporate India is demanding sharper insights, strategic partnerships and world-class execution

    Madison PR adds 45 new wins in 2014-15

    By A Correspondent

     

    Madison Public Relations has announced that 2014-15 has been yet another year of high growth for the agency. The agency has added 45 new marquee brands to its already formidable client roster.  The agency attributes its success to its innovative campaigns, digital PR, measurable business results and a strong work-life culture, where employees are encouraged to have fun at work, enabling high creativity and productivity.

     

    The agency with its focus on client delight, has established strong capability in the FMCG, Pharma, Hospitality, Luxury and Lifestyle segments and has been known for its long standing relationships with iconic brands and industry leaders such as Procter & Gamble, Britannia, Cafe Coffee Day, Godrej & Boyce, Levis, PUMA, GSK, Go Air, Apollo Health, HBO, Zee News and Lifestyle for many years.

     

    Sam Balsara
    Paresh Chaudhry

    Sam Balsara, Chairman & Managing Director, Madison World, said, “Increasingly more and more clients are wanting to augment their advertising spends through intelligent use of what the Public Relations discipline has to offer and I am glad that Madison PR has a cutting edge offering in this discipline which has registered substantial growth for the 3rd consecutive year.”

     

    Commenting on this year’s performance CEO, Paresh Chaudhry said, “As India’s economic growth firms up, Corporate India is demanding sharper insights, strategic partnerships and world-class execution. Increase in Digital innovation and engaging influencer- communication has led us to win National and International awards. I am extremely proud of my team’s deep commitment and passion to delight our clients. The year gone by has been a milestone in the journey of Madison PR with tremendous efforts being made in channelizing communications towards the digital route and the growth is a testament to Madison PR’s ability to address today’s dynamic client needs”.

     

  • Having won 20 new brands across diverse sectors, the Madison World unit has also begun operations in Hyderabad

    Madison PR expands India presence

    By A Correspondent

     

    Madison Public Relations, the specialist image management unit of Madison World, has rapidly expanded in recent months, working across five offices across the country. With new clients and brands in healthcare, pharmaceuticals, lifestyle, food & beverage and education to service, the firm is growing at a rapid pace to establish a sizeable presence in the industry.

     

    Recently the agency added a range of new businesses from various sectors into its portfolio. These include:

     

    In the Healthcare sector, the firm won the mandate for one of the largest global pharmaceutical and healthcare company GlaxoSmithKline’s Vaccines business in India and The Cradle, a boutique birthing centre from Apollo Health and Lifestyles.

     

    In the Food & Beverage sector, the agency won the PR mandate for Budweiser, the world’s largest beer brand, Garuda Foods, an Indonesian Food Giant bringing a tempting line of food & beverage offerings to the Indian market, Hokey Pokey, leaders of finest quality vegetarian ice-creams, Radikal Premium Rice, one of the leading manufacturers and suppliers of premium basmati rice and Brbee Products Pvt. Ltd, into honey products from the Himalayan Range.

     

    In the Education sector, the agency won Institute of Finance and International Management (IFIM), a premier B School in Bengaluru and ITC’s Education & Stationery products business.

     

    In the Lifestyle sector, Madison PR bagged the mandate for sport lifestyle company Puma India and Skechers South Asia Pte Ltd, a global leader in the lifestyle footwear industry.

     

    The other significant wins were Go Air from the Wadia Group, Shenzhen State Micro Technology Co. Ltd (SMiT), Media Today Group, Hilton Hotel New Delhi, Wizzcare- Home Healthcare Specialists, Studio 169 in New Delhi, Panchantra Lifecare in Hyderabad, Meinhardt Infrastructure and McDowell Indian Derby in Mumbai.

     

    In the Construction & Aviation Sector, the agency won the mandate for Sany Heavy Industry India Pvt. Ltd from Pune and Deccan Charters Pvt Ltd. from Bangalore respectively. In the travel sector, the Agency bagged Fairfest Media Ltd, leading international tradeshow organizers and bC India Pvt Ltd.

     

    Paresh Chaudhry

    Commenting on the new wins, Paresh Chaudhry, Chief Executive Officer, Madison PR said, “Madison PR has worked with iconic brands over the past 13 years and we will continue to focus on creating client delight. We are very pleased to sign on these new businesses from different sectors across our various offices. Our recent wins will help us reinforce our credibility as communication partners, as we continue to invest in infrastructure, talent development and establish our expertise across various sectors which will help clients to achieve their overall communication objectives.”