MxMIndia

Tag: Madison OOH

  • The event saw important facts about the necessity of toilets being discussed

    Madison IES executes innovation on World Toilet Day

    By A Correspondent

     

    Madison IES, the activation and experential unit of Madison OOH and Madison World recently completed another interesting event on World Toilet Day for its client ROCA Bathroom products by creating a giant WC installation in DLF Place Mall, Saket, New Delhi. The event saw important facts about the necessity of toilets being discussed and customers were motivated to be a part of this noble initiative by signing a Pledge. ROCA further pledged to create 50 toilets for every 10 pledges they received at the event.

     

    Sharing the objective behind the activation, Jyotsana Singh Kaushik, Sr. Manager PR & Digital Marketing, ROCA says, “The objective behind this event was not to just create awareness or brand presence, but to invite the public to pledge their support towards hygienic sanitation for every Indian in line with the PM’s vision. We have received an encouraging response and are in the process of allocating the toilets for under-privileged sections of society.”

     

    Speaking about the activation Saumen Roy, VP & Head, Madison IES says, “People generally hesitate to have a discussion on such a private topic as a toilet; but this activation succeeded in breaking this taboo. It inspired, motivated and educated those present to talk, discuss, inspire and sensitize others on the need to have proper sanitation for all.  Moreover we were all really delighted that we could pull off the project, from idea to execution in just 3 days time.”

     

  • Vu-on-street is a complex site selection and plan evaluation tool in an easy-to-use software

    Madison OOH unveils suite of planning tools

    By A Correspondent

     

    Madison OOH has announced its indigenously developed suite of planning tools to offer a more robust outdoor planning service to its clients. Given the complexities in planning for an Outdoor campaign, the suite provides tools ranging from site-selection, plan-evaluation to budgetary allocation amongst different cities.

     

    Vu-on-street is a complex site selection and plan evaluation tool in an easy-to-use software, that covers 18,000 large format sites in top 18 cities of the country. As of now, it covers 65 per cent of the OOH inventory in the country. It grades the sites on 38 sub parameters on the basis of site attributes such as site illumination, size, horizontal/vertical angle, clutter, site placement, viewing distance and site environment attributes such as road type, viewing opportunity, vehicular traffic volumes, speed of traffic, pedestrian traffic volume, etc. Over the next 6 months, the tool will cover 30 cities and over 21,000 sites.

     

    Vu-on-street offers another dimension called Vicinity which enables creating multi touch point centric plans at a macro level and even provides an opportunity to do micro level hyper localization. The feature gives the flexibility to select OOH formats in and around 27 touch points in 18 cities. These touch points range from key ambiences encompassing the consumer in their work, live & play arenas like residential areas, corporate hubs, gyms, malls,  spas, pubs, etc.

     

    Allocation of budgets across cities is a task that every planner faces day in day out. Maxemiser facilitates the distribution of media investment budgets in the targeted cities using a database, enabling a more scientific basis for budget allocation.

     

    All these tools will make the media planner’s life more scientific and facilitate objective site selection, by allowing planners to make a data based decision and benchmarking the weight & impact of various OOH Campaigns. Every plan will deliver a Plan Average, which can be benchmarked against City Average, Competitor/ Category Average, Past campaign average; thereby enabling evaluation of campaign ROI.

     

    Speaking about these tools, Soumitra Bhattacharyya, CEO Madison OOH, says “We have invested a lot of time and effort in developing these tools in-house and have tested them across various markets and various sizes of client budget. The tools will be a good aid to all planners and will allow them take pan India strategic decisions at a click of a button.”

     

    Madison OOH recently announced restructuring at its senior level by promoting Dipankar Sanyal to CEO, Platinum Outdoor and Jayesh Yagnik to COO, MOMS. The Madison OOH team is further going to be empowered with Vikram Sakhuja, Group CEO, Madison Media & OOH who took charge last month (October 19, onwards).

     

  • MOMS came up with an innovation showcasing a live analogue clock with the hour and minute hands replaced by the Engage Men's & Women's – All Day long variants

    Madison OOH creates an innovative campaign for ITC’s Engage Deo

    By A Correspondent

     

    Madison OOH, the outdoor arm of Madison World has done an innovative outdoor campaign to promote ITC’s Engage Deo’s new variant All Day Long for men and women in Mumbai.

     

    The brand stands for the proposition of all day long fresness and therefore MOMS came up with an innovation showcasing a live analogue clock with the hour and minute hands replaced by the Engage Men’s & Women’s – All Day long variants.

     

    Dipankar Sanyal, COO MOMS, says “We have been working with ITC brands over the last 6 years. It is always a pleasure to work with the brand and come up with intersting, innovative, disruptive Outdoor strategy and execution to create high level engagement for consumers.”

     

    The recent Mondelez Oreo campaign in Mumbai and the Bandhan Bank launch campaign were also excuted by MOMS.

     

    Madison OOH has won several awards recently including 1 Gold, 1 Silver and 5 Bronze at the OAC awards last week, a Gold at Goafest Abby 2015, 16 awards at E4M Neon Awards 2015 and 12 awards at Asian Consumer Engagement Forum 2015.

  • The brief given to Madison IES was to position Eros Now as a new age digital platform

    Madison IES unveils Eros Now

    By A Correspondent

     

    Madison IES, the activation and experential unit of Madison OOH and Madison World has launched Eros Now, the online entertainment platform of Eros.

     

    The brief given to Madison IES was to position Eros Now as a new age digital platform and to achieve this, the logo was unveiled on a curved led screen. A mammoth logo entrance arch and a pink carpet presence went hand in hand with the theme of the event. Customized product stations were created  to give enhanced experience to media & guests.

     

    Akshay Sharma, Marketing Head, Eros Now said, “Madison really stepped up to the occasion to deliver what was expected from an event of this calibre. Their understanding of the brief to position Eros Now as a new age digital platform for today’s users reflected in every detail and at every stage of the event. The result was a blend of world class technology with flawless execution.”

     

    Saumen Roy, General Manager & Head, Madison IES, says, “Eros is an iconic brand and it is a matter of pride for us, having won the mandate from the pioneering global entertainment leader. We used a curved led and managed to setup  this mammoth task in less than 10 hours. We look forward to working on many such assignments with Eros in the near future.”

     

  • The brand has the tag line "A Spoon Full of Magic"

    Madison OOH innovates to launch ‘Dailycious’

    By A Correspondent

     

    Madison OOH has executed an innovative outdoor campaign to launch Mother Dairy’s Dairy whitener Dailycious in Guwahati.

     

    The brand has the tag line “A Spoon Full of Magic” and the objective of the campaign was to reach out to the maximum TG, generate highest response and conversion into sales. The month long campaign, executed by MOMS created maximum impact by the effective use of a very innovative execution where the swirling of milk was shown with the help of an LEDand the cup and the saucer were made as a cut-out so as to give a 3D effect. These were installed at key areas were the T.G. frequented; i.e major market areas and bus shelters at the major nodal points of the city.

     

    Dipankar Sanyal, COO MOMS, says “At MOMS, we look at solving our client’s business needs using innovative, disruptive Outdoor strategy and execution to create high level engagement for consumers.”