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Tag: Madison Media Ultra

  • Partnered by Madison Media Ultra and Team WPP

    Parachute Advansed Gold ‘Interrupts’ Zee with campaign

    By Our Staff

     

    Marico Limited’s Parachute Advansed Gold, a contemporary hair-nourishment & beauty brand, is shaking up the traditional approach to marketing campaigns and breaking through the clutter with Contextual Interruption Marketing. Through the brand’s latest campaign #NoBaalBanka, Parachute Advansed Gold in partnership with Madison Media Ultra and Team WPP, aims to capture the impact summer heat has on hair and how PA Gold makes sure hair stays nourished and protected during this heat.

     

    With an aim to effectively grab their consumers’ attention, Parachute Advansed Gold has used disruptive, contextual marketing across leading consumer interest platforms – ZeeTV, Zee5 and YouTube.

     

    Sharing her insights on this disruptive campaign, Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited said: “Over time, Parachute Advansed Gold has built a strong, trusting bond with its consumers through effective communication and consistent product quality. Our latest campaign for Parachute Advansed Gold #NoBaalBanka, aims to disrupt the clutter of summer campaigns with a strong, contextually placed message to surprise and connect with our consumers when they are highly engaged. This, we believe will help us establish a genuine connection while leaving a lasting impact.”

     

    Jolene Fernandes Solanki, Chief Operating Officer, Madison Media Ultra added: “At our agency, we are constantly seeking innovative ways to break through the clutter and engage audiences effectively. The #NoBaalBanka campaign for Parachute Advansed Gold showcases our expertise in Contextual Interruption Marketing, creating disruption during the summer season. By integrating the brand seamlessly into popular serials both on TV /OTT and through trending YouTube videos. We have successfully connected with the target audience. We are proud to have collaborated with Marico & Zee on this unique and engaging campaign.”

     

    Speaking on the interruption Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises Limited said: “As a pioneer in the Indian media landscape, Zee has always been at the forefront in delivering innovative advertising solutions for its esteemed clients. We are delighted to partner with Marico for its #NoBaalBanka campaign leveraging a unique Contextual Interruption Marketing format on Zee TV and Zee5. This is a first of its kind solution on Zee TV making it a very special campaign indeed. I’m excited to team up with Marico on this unique campaign which is sure to resonate deeply with the audience.”

     

  • To handle the media mandate, including TV, print and digital

    Madison Media Ultra wins media AOR for 88Guru.com

    By Our Staff

     

    Madison Media Ultra, a unit of Madison World, has been appointed as the Agency of Record for the new education website 88Guru.com. The website is being launched by Singapore-based 88tuition Pte. Ltd. which is now set to launch in India under the brand name 88guru.com. Madison Media Ultra will handle the media mandate, including TV, print, and digital.

     

    Said Vinod Gupta, Director, 88Guru on associating with Madison: “We are excited to partner with the team at Madison as we attempt to transform the Ed-Tech industry. Madison’s expertise across the media spectrum, from traditional to new age, will be critical in our roll out. Lastly, the chemistry with the team has been excellent and we enjoy working with them.”

     

    Added Jolene Fernandes Solanki, COO, Madison Media Ultra: “We are excited to partner with 88Guru a Singapore based edtech company. Education has radically changed its business model as a result of the pandemic. We as a team are confident and excited to launch 88Guru in India and are sure it will exceed industry growth with its digital-first and outcome-driven approach.”

     

  • The agency will be responsible for traditional media and digital media mandate for the client including TV, Print, and Digital.

    Madison Media Ultra bags Jyothy Labs mandate

    By Our Staff

     

    Madison Media Ultra, a unit of Madison World, has just won the Media AOR for Jyothy Labs. The agency will be responsible for traditional media and digital media mandate for the client including TV, Print, and Digital.

     

    Said Jyothy MR, Managing Director, Jyothy Labs: “Madison is a respected name in the industry with its proven expertise in traditional and contemporary media platforms. We believe our brands will be ably assisted with Madison’s well rounded integrated media solutions in meeting our marketing objectives.”

     

    Added Jolene Fernandes Solanki, COO, Madison Media Ultra: “Extremely delighted to partner with one of the pioneering brands in our country. We are pleased to have Jyothy Labs on board and partner with them in their growth journey. We believe that our framework at Madison – ‘keeping consumers and technology at the center’ – will complement Jyothy Labs’ growth journey.”