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Tag: Madison Media Sigma

  • Madison Media Sigma will handle the entire media mandate

    Madison assigned creative and media mandate of ePayLater

    By Our Staff

     

    Fintech startup ePayLater has assigned its creative and media duties to Madison. Madison BMB will handle the creative assignment and Madison Media Sigma will handle the entire media mandate including TV, Print, Radio, OOH, Digital and Cinema.

     

    Said Akshat Saxena, Cofounder ePayLater: “We are happy to have Madison as a holistic agency on board as our creative and media partner. It’s an exciting phase of growth for ePayLater and with Madison as our partner, we are confident about effectively reaching out to millions of retailers in the country who stand to benefit from this solution.”

     

    Added Vanita Keswani, CEO, Madison Media Sigma: “We are truly excited to be partnering with ePayLater, expand its reach and strengthen it as a game changer Fintech brand, in today’s fast paced digitized environment.”

     

    Said Raj Nair, CEO & Chief Creative Officer, Madison BMB: “The fintech space in India is constantly innovating and developing and launching new products in the category. While there are many players, the leadership team at ePayLater are very upbeat about their prospects by virtue of what they bring to the table to smaller retailers and helping them spread their wings and fueling their growth story. Their partnerships with B2B majors like Metro Cash & Carry, Walmart, BigBasket and large FMCG brands help hugely towards this end. We are looking forward to help ePayLater succeed across the country.”

     

  • The account will be handled by Madison Media Sigma in Mumbai

    Indira IVF ropes in Madison Media as its Media AOR

    By A Correspondent

     

    Madison Media has announced that bagging of the Media AOR account of Indira IVF. This comes close on the heels of Madison Media winning the digital account for the company. Apart from digital duties, the agency will now handle traditional media planning, buying and strategy. The account will be handled by Madison Media Sigma in Mumbai.

     

    Nitiz Murdia
    Vikram Sakhuja

    Said Nitiz Murdia, Director-Indira IVF: “Indira IVF is on a positive growth trajectory and our mission is to increase our geographical visibility & footprint so that every Indian couple’s dream of parenthood can be realized. We are excited to partner with Madison Media on our journey to make Indira IVF the foremost organization in the country”.

     

    Added Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “A few days ago, we won the digital mandate for Indira IVF and now, Madison has been trusted with media duties. We look forward to this association with India IVF.”

     

    Vanita Keswani

    Says Vanita Keswani, CEO, Madison Media Sigma, “Another great win in a short duration. We’re thrilled that Indira IVF has trusted us as their agency of record for Media.”

     

     

  • The agency will now handle traditional and digital media planning, buying and strategy including offline media and digital OTT

    McDonald’s adds digital to Madison Media mandate

    By A Correspondent

     

    Madison Media has announced that McDonald’s has once again entrusted the agency to handle its digital responsibilities. While the account has been with Madison Media since 2004, McDonald’s has renewed the agreement for another three years adding digital to Madison’s kitty, notesa communique. The agency will now handle traditional and digital media planning, buying and strategy including offline media and digital OTT.

     

    Said Arvind R P, Director-Marketing & Communications, Hardcastle Restaurants: “The Madison team has added immense value to our brand over the last many years. We are at an important juncture in our brand journey with digital being a strategic pillar of marketing and growth for us. Through this partnership, we hope to create new benchmarks and take the brand to new heights.”

     

    Added Vikram Sakhuja, Group CEO, Madison Media & OOH: “McDonald’s remains one of the most advanced marketers and we are thrilled to be awarded the consolidated account covering the entire Marketing Funnel.”

     

    Said Vanita Keswani, CEO, Madison Media Sigma: “We are really excited to take the partnership to newer heights since Digital has been added to our kitty after a long span of 16 years of handling mass media.”

     

     

  • The account was won in a multi-agency pitch

    Welspun mandates Madison Media Sigma

    By A Correspondent

     

    Madison Media has been appointed as the Media AOR for home textile solutions provider, Welspun. The agency will handle the entire media mandate including Print, TV, Radio, Digital, OOH and Activation. The account was won in a multi-agency pitch and will be handled by Madison Media Sigma in Mumbai.

     

    Speaking about the partnership with Madison Media, Nemisha Ghia, CEO, Welspun Retail Business said: “Welspun is very aggressive in its expansion plans in domestic business and we aim to be the market leader in branded home linen market in a short span of time. To take this journey forward, we have selected Madison Media as our media partner. Madison is one of the oldest and respected names in Media business in India and we are confident that this partnership will really help our brands in their accelerated growth path.”

     

    Added Vikram Sakhuja, Group CEO, Madison Media & OOH: “The Home has become an even more important place in today’s new normal. And Welspun has been adding inspiration to Bedrooms and Bathrooms all these years. We are excited about partnering Welspun to create even more magic inside Consumers’ homes.”

     

    Said Vanita Keswani, CEO, Madison Media Sigma: “We’re excited to be a part of Welspun’s journey, providing home textile solutions in India and across the globe. Looking forward to strengthening this partnership for years to come.”

     

     

  • Conceptualized and executed Fevicol Slime on Nickelodeon & Voot

    Madison Media makes summers fun and engaging for kids

    By A Correspondent

     

    Madison Media conceptualised and executed an engaging activity for kids this summer for its client, Pidilite by popularising the ‘Slime’ in India. Slime is a popular phenomenon and a worldwide fad amongst kids and teenagers making use of adhesive. The agency conceptualised and executed an integrated marketing approach in collaboration with the leading kids channel Nickelodeon and video-on-demand platform Voot Kids.

     

    Speaking about the brand solution, Rahul Sinha, President, Pidilite Industries Ltd (ASF Division) said:“We see Slime as a perfect mix of creativity and expression by children – our core Target Audience. It allows a child to express his creativity in a manner that is fun for him. Fevicol MR is happy to be a part of this joy of creation.”

     

    Talking about the engagement, Vanita Keswani, CEO, Madison Media Sigma added: “It was a delight to work on this activation and it is heartening to note that it has been featuring among the top 20 shows on Voot in the last few weeks and is No 2 in terms of retention or repeat viewing among kids versus other IPs”.

     

  • Salman Khan is seen in a new light in this campaign, as Dixcy Scott moves away from action-oriented campaigns of the past

    Dixcy Scott gets Salman in new light with Ogilvy & Madison as agency partners

    By A Correspondent

     

    Innerwear manufacturer Dixcy Textiles has rolled out its new advertising campaign starring megastar Salman Khan. The humorous ad highlights Dixcy Scott’s fit and quality. The film has been conceptualised by Ogilvy Advertising for innerwear brand Dixcy Scott. This is the first campaign for Dixcy Scott after Ogilvy won the account without a pitch process early this year. Salman Khan is seen in a new light in this campaign, as Dixcy Scott moves away from action-oriented campaigns of the past.

     

    Said Premji Sikka, the founder of Dixcy Scott: “The brief to the agency was to highlight the fit and quality of the product. While the brand would love to talk about entire range of innerwear, talking about underwear when a celebrity is involved would be a challenge. So in the ad while Salman is wearing a vest, the agency has managed to include underwear and extend the proposition of ‘Fully elastic, fully fantastic’ to the entire men’s innerwear range.” Added Raghul Sikka, Director, Dixcy Scott: “The campaign is now consumer – focused whereas earlier campaigns were trade-led. The campaign reinforces the thought that is borne out from customer feedback based on market surveys about high durability elastic of Dixcy Scott underwear and also the vests.”

     

    Said Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia: “This campaign marks the return of a lethal combination – Dixcy Scott and Salman Khan. In this campaign, we decided to leverage Salman for his great ability to pull off humour in way that connects with the masses. The brand promise is captured in a simple and fun line – ‘Fully Elastic, Fully Fantastic’. We look forward to a long partnership with Dixcy Scott.

     

    Sam Balsara, Chairman Madison World whose agency Madison Media Sigma in Mumbai has the media mandate: “We are delighted to have Dixcy Scott once again as our client. I am sure we will do full justice to the brand.”

     

    Brand : Dixcy Scott

    Product Group : Hosiery

    Name of Agency : Ogilvy Advertising

    City of Agency : Mumbai

    Client : Dixcy Textiles

    Work type : Client work

    Date of publication / release : Sep 20, 2016

    Additional credits : Director: Prasoon Pandey
    Production house : Corcoise Films
    Creative: Piyush Pandey, Anurag Agnihotri,Nasrullah Husami,Shahrukh Irani
    Account Management: Ajay Menon, Dushyant Kumar, Rahul Khandelwal
    Planning:  Arjun Vedanayagam, Ameya Prabhu

     

  • The account will be handled by the agency's Mumbai office and the estimated size of the account is Rs 50 crore

    Dixcy returns to Madison Media Sigma

    By A Correspondent

     

    Madison Media Sigma, a part of Madison Media Group, has bagged the account of innerwear brand Dixcy. The account will be handled by the agency’s Mumbai office and the estimated size of the account is Rs 50 crore.

     

    Says Raghul Sikka, Director, Dixcy on selecting Madison Media, “We wanted a holistic approach towards our media planning & implementation. The skill and  experience Madison’s team has in this field is quite exceptional. They have built so many brands and we look forward to being one of them”.

     

    Added Vanita Keswani, CEO, Madison Media Sigma: “I am delighted to have Dixcy back as a Madison client and we are looking forward to partnering them in their journey.”

     

  • The agency will handle its entire range of Products including fans, lights, lighting fixtures, pumps and electric appliances

    Madison Media wins Crompton Greaves AOR

    By A Correspondent

     

    Madison Media Sigma has just announced the win of Crompton Greave Ltd. The agency will handle its entire range of Products including fans, lights, lighting fixtures, pumps and electric appliances.

     

    Mr. Sam Balsara, Chairman & Managing Director, Madison World said: “We are delighted to add a reputed global engineering conglomerate like Crompton Greaves in our roster of clients and are confident of helping Crompton Greaves get its rightful share and more in India’s growing market.”

     

    Ms. Vanita Keswani, COO, Madison Media Sigma said: “I look forward to working on a new and diverse set of categories and creating powerful media strategies for the entire portfolio.”

     

    Madison Media was recently in the news for winning Dixcy Textile’s Media AOR.

     

    Madison Media Group is India’s foremost media agency handling media planning and buying for blue chip clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald’s TVS, Britannia, Procter & Gamble, Asian Paints, Tata Tea, Shriram Transport Finance, Levis, SpiceJet, Axis Bank, Domino’s, Bharti Axa, MaxNewyork Life Insurance, Tata Salt, Acer, Dish TV, Imagine TV, Times Television Network, Indian Oil and many others.

     

    The gross billing of Madison Media is Rs3,000 crores.