MxMIndia

Tag: Madison Media Infinity

  • The account was won in a multi-agency pitch involving several rounds of presentations

    Madison Infinity wins Polycab mandate

    By Our Staff

     

    Madison Media Infinity, a unit of Madison World, has won the media AOR for Polycab India Ltd. The account was won in a multi-agency pitch involving several rounds of presentations.

     

    On this association, Nilesh Malani, President and CMO, Polycab India Ltd., said:  “We are excited to partner with Madison Media Infinity as our media AOR agency and look forward to their expertise across the media spectrum which includes media strategy, planning, buying and partnership. This association will help us in our future growth and brand building.”

     

    Abhik Banerjee, COO, Madison Media Infinity, said “In Polycab’s endeavour to be the leading electrical solutions provider, we’re pleased to join forces. Creating amazing work along with Team Polycab will be an incredible experience for us and we look forward to working with them on this journey of growth and success.”

     

  • These promotions are part of Madison Next, an all-encompassing programme launched by Madison three months ago to get the agency future-ready, among other things

    Madison Media promotes Vanita Keswani to CEO, Madison Media Sigma & Shekhar Banerjee to COO, Madison Media Infinity

    By A Correspondent

     

    Madison Media has announced that Vanita Keswani, currently COO of Madison Media Sigma, has been promoted to CEO, Madison Media Sigma and Shekhar Bannerjee, current Senior VP Pinnacle has been promoted to COO, Madison Media Infinity.

     

    Keswani has about 24 years of experience, and has been with Madison Media for the last 18 years. She heads a large portfolio of clients including Raymond, Piramal, McDonald’s, Shaadi.com, Pidilite, Indian Oil, Lodha, DHFL, Omkar and many others.

     

    Bannerjee joined Madison Media as a Management Trainee in 2004 and has risen to the top over the last 11 years. He will be responsible for Godrej, Asian Paints and Marico business of the Bombay office.

     

    Vikram Sakhuja

    Sayid Vikram Sakhuja, Group CEO, Madison Media & OOH on the elevations: “This is a great recognition for Vanita and Shekhar. Vanita has brought solidity to a diverse portfolio and has driven consistent Client value. Shekhar in his most recent avatar had driven Mondelez to a World Class Account. Both these promotions are truly deserving and I wish them the best in their new challenges.”

     

    These promotions are part of Madison Next, an all-encompassing programme launched by Madison three months ago to get the agency future-ready, focus on digital, empower youngsters, promoting internal talent to senior level management roles across units and focus on research, insights and big data.

     

  • The account was previously handled by Carat

    Madison wins Parag Milk media AOR

    By A Correspondent

     

    Madison Media Infinity has announced the win of Parag Milk Foods, the makers of Go and Gowardhan milk-based products like cheese, milk, ghee, and so on. The account was previously handled by Carat.

     

    Mr Gautam Kiyawat, Group CEO,MadisonMedia & Platinum Media said: “We are delighted to add Go to our portfolio of clients and are confident of adding a lot of value to their businesses and starting a long and mutually beneficial relationship.”

     

    Mr Devendra Shah, Chairman, Parag Milk Foods Pvt Ltd said: “We have partnered with Madison Media, considering their strength and hopeful that their strength will definitely help us to draw our future growth path strategically.”

     

    Madison Media was recently in the news for winning Dixcy Textiles, Enamor and Crompton Greaves Media AORs.