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Tag: Madison Media Group

  • The account, which will be handled by Platinum Media in Delhi, was serviced by Mindshare and the estimated media spend is in the range of Rs 30 crore.

    Madison Media wins HomeShop18 Media AOR

    By  A Correspondent

     

    Madison Media Group has been appointed as the media Agency on Record for leading shopping channel  Homeshop18. The account will be handled by Platinum Media in Delhi. The account was previously handled by Mindshare and the estimated media spend is in the range of Rs 30 crore.

     

    Vikrant Khanna

    Commenting on this, Vikrant Khanna, Chief Marketing Officer, HomeShop18 said, “Homeshop18 is proud to be associated with Madison, which is the leading media planning agency in the country. I am confident they will be a strong partner in our journey to become India’s leading virtual commerce player. Having worked with Madison in the past I know that Madison is best equipped to help us  reach our intended audience in the most economical and integrated way.”

     

    Says Basabdatta Chowdhuri, CEO, Platinum Media, “We are delighted with this new win and are confident that we can add strategic value in building the HomeShop18 brand in the country.”

     

    According to a communique, Madison Media has been on an account winning spree, having recently won a host of new businesses including Raymond Apparel, Piramal Healthcare, Epic Channel, McCain Foods, Ruchi Soya, Max India’s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.

     

  • Madison Media Sigma will handle traditional media planning and buying for the client with an approximate spend of Rs 30 crores

    Madison Media Group wins Ruchi Soya AOR

    By A Correspondent

     

    Madison Media has announced the win of the Ruchi Soya Industries, Consumer Brands Division account in Mumbai. Madison Media Sigma will handle traditional media planning and buying for the client with an approximate spend of Rs. 30 crores. The account was previously handled by MEC.

     

    For the record, Madison Media recently won a host of new businesses including Max India’s corporate account, Cafe Coffee Day, Radikal Rice and Crompton Greaves.

     

    Gautam Kiyawat

    Gautam Kiyawat, Group CEO, Madison Media, said, “We are delighted with this new win and confident to take Ruchi Soya group and Brand Nutrela to greater heights and are looking forward to a long and mutually beneficial partnership.”

     

    Sandipan Ghosh, AVP Marketing, Consumer Brands Division, Ruchi Soya Industries, “We wanted a Partner who values our business and brands and provides a turn-key differentiated media solution. Madison is an obvious choice for the same.”

     

  • The account was previously handled by MPG and is estimated to be at Rs25 crores

    Madison World’s Platinum Media wins Dixcy media AOR

    By A Correspondent

     

    Platinum Media, a unit of Madison Media Group has just announced that it has won the media planning and buying account of Dixcy Textiles. The account was previously handled by MPG and is estimated to be at Rs25 crores.

     

    Tirupur-based hosiery giant, Dixcy Textiles markets its products under the names Dixcy and Dixcy Scott. Within a short span, the company has been able to garner a healthy market share because of high customer satisfaction of all products offered by the company. The company is into inner wear, thermal wear and casual wear and has aggressive growth plans.

     

    “We are delighted that Dixcy has appointed us as their Media AOR and are confident that we will be able to add a lot of value to their business and look forward to a long and mutually beneficial partnership,” said Basabdutta Chowdhury, CEO, Platinum Media.

     

    “Talks were on for almost two years about this shift and also new product launches and the expertise of the agency to handle the same has made us take this decision,” said Rahul Sikka, Director, Dixcy Textiles.

     

    Madison Media Group comprising Madison Media and Platinum Media is a part of Madison World, which also has specialist units in Advertising, Business Analytics, Out-of-Home, PR,Mobile, Rural, Retail, Sports and Entertainment employing over 1,000 communication professionals acrossIndia,Sri LankaandThailand. It is India’s foremost media agency group handling media planning and buying for blue-chip clients including Airtel, Godrej, Cadbury/Kraft, ITC, General Motors, Marico, McDonald’s TVS, Britannia, Procter & Gamble, Asian Paints, Tata Tea, Levis, SpiceJet, Axis Bank, Domino’s, Bharti Axa, MaxNewYork Life Insurance, Tata Salt, Acer, Dish TV, Imagine TV, Indian Oil and many others. The gross billing of Madison Media is Rs3,000 crores.