MxMIndia

Tag: Madison Media Alpha

  • To handle the entire gamut of media

    Madison wins media AOR of Godrej & Boyce

    By Our Staff

     

    Madison Media Alpha, a unit of Madison World, has just announced the win of Godrej & Boyce integrated Media AOR. The account was won in a multi-agency pitch and the agency will handle the entire gamut of Media including TV, Print, Social Media, Digital, Performance Marketing, OOH and Activations.

     

    Speaking about the agency’s appointment, Mehernosh Pithawalla, Senior Vice President and Head – Brand and Strategic Insights, Godrej & Boyce said: “Madison World has been an industry leader in the realm of communications for several years, now. During the pitch, we observed a lot of synergies, brand resonance and a strong intent by the Madison team to work on Godrej & Boyce. We couldn’t have thought of a better ally to further business metrics and propel brand growth.”

     

    Commenting on this development Sam Balsara, Chairman, Madison World added: “My association with Godrej goes back to 1985, even before Madison came into being and I am delighted that Madison World has won this business in a competitive pitch and G&B has found our expertise and capabilities a cut above the rest and handed over the media AOR of this much respected Company to us. We look forward to growing their brands with our innovative and Client First approach.”

     

  • Will strategise and manage outdoor, digital, and traditional media

    Uncle Delivery mandates Madison Alpha

    By Our Staff

     

    Uncle Delivery, an app for logistical and transport needs, has appointed Madison Media Alpha, a unit of Madison World, as its official media Agency on Record (AOR).

     

    Said Sourabh Chatterjee, Founder and Executive Director, Uncle Delivery: “As a start-up in a highly competitive on-demand delivery domain, we were looking forward to having an agency as a partner who not only help us in execution of different campaigns but also advise us to utilize our resources effectively and efficiently. I think Madison has got that perfect understanding of local dimensions and that is helping us a lot and of course the association of Mr. Sam Balsara and Mr. Vishal Chinchankar gives us much more confidence.”

     

    Added Vishal Chinchankar, Chief Executive Officer, Madison Digital and Madison Media Alpha: “It is fascinating to me that Uncle Delivery strives to deliver fast, reliably, while prioritizing the safety of its partners in this competitive market. I’m thrilled to have Uncle Delivery on board and look forward to working with them to deliver innovative and meaningful projects.”

     

  • To boost business to next level

    Shobhit Gaur returns to Madison Digital

    By Our Staff

     

    Shobhit Gaur
    Shobhit Gaur

    Madison Digital, the digital unit of Madison World, has announced the return of Shobhit Gaur as Vice President. Gaur will report to Vishal Chinchankar, CEO, Madison Digital & Madison Media Alpha.

     

    Said Chinchankar: “We’re glad to have Shobhit back on board. Having worked with various categories, he brings a wealth of experience to Madison. I am confident that we will be able to take our work to the next level with new business and continue to delight existing clients.”

     

    Added Gaur: “I am excited to be returning to Madison Digital and look forward to contributing to the organization in my new role and responsibilities. Madison Digital offers me exciting challenges and opportunities as I look forward to unlocking our clients’ growth with data, technology, and talent.”

     

  • Will handle entire media gambit for the carpet store including TV, Print, Radio, OOH

    Madison Media wins Obeetee mandate

    By Our Srtaff

     

    Madison Media has been appointed as the Media AOR for online carpet store, Obeetee. The agency will handle the entire media gambit for the client including TV, Print, Radio, OOH, Digital and Cinema. The account will be handled by Madison Media Alpha based out of Mumbai.

     

    Said Angelique Dhama, Chief Executive Officer, Obeetee: “I feel carpets as a category is not so well established in India. At Obeetee, our aim is to become synonymous with the category itself. With our 100 year old legacy and top notch products, we are confident of being an integral part of Indian homes in the days to come. I am very pleased to have Madison Media, backing our aspirations and walking the path to success with us.”

     

    Added Vishal Chinchankar, CEO, Madison Digital & Madison Media Alpha: “Carpet/Rugs category intent has gone up 120% due to the pandemic as people are spending more time at home. This is the right time for Obeetee to make a consumer buying journey seamless across online/offline touchpoints. We are confident that out digital first & outcome driven omni-channel approach will help Obeetee surpass industry growth.”