MxMIndia

Tag: Madison Digital

  • Will strategise and manage outdoor, digital, and traditional media

    Uncle Delivery mandates Madison Alpha

    By Our Staff

     

    Uncle Delivery, an app for logistical and transport needs, has appointed Madison Media Alpha, a unit of Madison World, as its official media Agency on Record (AOR).

     

    Said Sourabh Chatterjee, Founder and Executive Director, Uncle Delivery: “As a start-up in a highly competitive on-demand delivery domain, we were looking forward to having an agency as a partner who not only help us in execution of different campaigns but also advise us to utilize our resources effectively and efficiently. I think Madison has got that perfect understanding of local dimensions and that is helping us a lot and of course the association of Mr. Sam Balsara and Mr. Vishal Chinchankar gives us much more confidence.”

     

    Added Vishal Chinchankar, Chief Executive Officer, Madison Digital and Madison Media Alpha: “It is fascinating to me that Uncle Delivery strives to deliver fast, reliably, while prioritizing the safety of its partners in this competitive market. I’m thrilled to have Uncle Delivery on board and look forward to working with them to deliver innovative and meaningful projects.”

     

  • To boost business to next level

    Shobhit Gaur returns to Madison Digital

    By Our Staff

     

    Shobhit Gaur
    Shobhit Gaur

    Madison Digital, the digital unit of Madison World, has announced the return of Shobhit Gaur as Vice President. Gaur will report to Vishal Chinchankar, CEO, Madison Digital & Madison Media Alpha.

     

    Said Chinchankar: “We’re glad to have Shobhit back on board. Having worked with various categories, he brings a wealth of experience to Madison. I am confident that we will be able to take our work to the next level with new business and continue to delight existing clients.”

     

    Added Gaur: “I am excited to be returning to Madison Digital and look forward to contributing to the organization in my new role and responsibilities. Madison Digital offers me exciting challenges and opportunities as I look forward to unlocking our clients’ growth with data, technology, and talent.”

     

  • To boost digital growth

    Madison Digital partners with Glide Invest

    By Our Staff

     

    Madison Digital, the digital specialist arm of Madison World, has won the social media mandate for Glide Invest, an online financial planning platform.

     

    Said Pratik Oswal, Founder and CEO, Glide Invest: “We are impressed by Madison’s depth and expertise in the space and are excited to partner with them.”

     

    Added Kosal Malladi, Vice President, Madison Digital: “We are delighted to partner with Glide Invest and be a part of their digital growth journey. We are looking forward to doing some ground-breaking work together.”

     

  • To help scale up the media presence for the institute across the country

    NMIMS names Madison Media as AoR

    By Our Staff

     

    The Narsee Monjee Institute of Management Studies (NMIMS) has appointed Madison Media as its media agency on record, to help scale up the media presence and generate higher reach for the institute across the country. As part of the mandate, Madison Media will handle traditional and digital media services including visibility in print media and radio for NMIMS.

     

    Said Burzeen Bhathena, Director Marketing & PR, NMIMS: “From very humble beginnings in 1981, NMIMS is today recognised as a globally reputed multi-disciplinary, multi-campus University consisting of 17 specialised schools, eight campuses, 17,000+ students, and 800+ full-time faculty members. NMIMS is well known for its consistent academic quality and research-focused approach along with developing a sense of community among students, to achieve holistic education. I’m confident that Madison Media will help us establish an impactful media presence and build a strong brand with its innovative approach. I look forward to working with them.”

     

    Added Chintan Soni, Vice President, Madison Digital: “We are looking forward to this exciting opportunity with NMIMS, which is one of the few universities in the country to have established a global footprint. NMIMS’ continuous endeavour to develop and achieve new education and research milestones is in line with the radically changing landscape of the education sector. By leveraging our digital-first and outcome-driven approach, we are confident that NMIMS will achieve its goals and surpass industry expectations. Madison is committed to further NMIMS media presence with strategic planning at all levels.”

     

  • Will handle entire media gambit for the carpet store including TV, Print, Radio, OOH

    Madison Media wins Obeetee mandate

    By Our Srtaff

     

    Madison Media has been appointed as the Media AOR for online carpet store, Obeetee. The agency will handle the entire media gambit for the client including TV, Print, Radio, OOH, Digital and Cinema. The account will be handled by Madison Media Alpha based out of Mumbai.

     

    Said Angelique Dhama, Chief Executive Officer, Obeetee: “I feel carpets as a category is not so well established in India. At Obeetee, our aim is to become synonymous with the category itself. With our 100 year old legacy and top notch products, we are confident of being an integral part of Indian homes in the days to come. I am very pleased to have Madison Media, backing our aspirations and walking the path to success with us.”

     

    Added Vishal Chinchankar, CEO, Madison Digital & Madison Media Alpha: “Carpet/Rugs category intent has gone up 120% due to the pandemic as people are spending more time at home. This is the right time for Obeetee to make a consumer buying journey seamless across online/offline touchpoints. We are confident that out digital first & outcome driven omni-channel approach will help Obeetee surpass industry growth.”

     

  • To handle media planning, social media and creative development

    Madison Digital wins the AVoD mandate of Zee5

    By Our Staff

     

    Madison Digital, a unit of Madison World, has recently won the advertising-based Video on Demand mandate for Zee5. The agency will handle media planning, social media and creative development for Zee5’s B2B marketing function.

     

    Says Vishal Chinchankar, CEO, Madison Digital & Madison Media Ultra: “Zee5 has seen a tremendous amount of growth over the last few years. The brand has been coming up with impressive originals suited for the Indian market. We are extremely happy to partner with Zee5 in growing the AVoD business  for the platform.”

     

  • They are now both Vice Presidents

    Madison Digital elevates Chintan Soni & Kosal Malladi

    By Our Staff

     

    Chintan Soni
    Chintan Soni
    Kosal Malladi
    Kosal Malladi

    Madison Digital has just announced the promotions of Chintan Soni and Kosal Malladi to Vice Presidents. Both, notes a communique, have played an instrumental role in the growth and success of Madison Digital since joining the organisation in 2013 and 2018 respectively.

     

    Said Vishal Chinchankar, CEO, Madison Digital, “Chintan and Kosal have been a great asset to the Madison Digital team, with the same vision of growing the vertical and taking business to greater heights. Year on year, they have been delivering exceptional results and we couldn’t be happier to give them the much-needed promotion they deserve!”

     

  • Joins as Associated Vice President, Bengaluru

    Madison Digital appoints Tushar Ghagwe

    By Our Staff

    Tushar Ghagwe
    Tushar Ghagwe

    Madison Digital has appointed Tushar Ghagwe as Associate Vice President. He will head the agency’s Bengaluru operations and will be reporting to Dinesh Rathod, CEO, Madison Media Omega, and Vishal Chinchankar, Chief Digital Officer, Madison Digital.

    Said Chinchankar: “Glad to have Tushar with his astute and proven experience in digital marketing in Madison Digital. Over the last two years, Madison Digital has clearly emerged as one of the leading full service digital agencies. With Tushar joining us, it only strengthens our position in digital services. We are looking at reaching even greater heights.”

     

     

  • The account was won in a multi-agency pitch

    Madison Digital wins digital SEO mandate for Indira IVF

    By A Correspondent

     

    Nitiz Murdia

    Madison Digital has announced that it has won the SEO mandate for fertility clinics chain Indira IVF. The account was won in a multi-agency pitch and the agency will handle all SEO-related work for Indira IVF.

     

    Said Nitiz Murdia, Director-Indira IVF: “Infertile couples looking for fertility treatments these days are selecting digital means to research and reach the doctor via tele-consultation. We are happy to partner with Madison Digital to strengthen Indira IVF’s online presence.”

     

    Vishal Chinchankar

    Added Vishal Chinchankar, Chief Digital Officer, Madison Digital: “Another great win during the lockdown. We’re happy to partner with Indira IVF and look forward to a great journey ahead.”

     

     

  • The mandate was awarded the account in a multi-agency pitch

    Madison Digital to manage social for ETS’s TOEFL iBT Test

    By A Correspondent

     

    Madison Digital, a unit of Madison Media, has announced that it has won the digital contract with ETS for the TOEFL iBT brand, including the TOEFL iBT at home edition. Madison Digital was awarded the account in a multi-agency.

     

    Said Srikant Gopal, Executive Director of ETS’s TOEFL program: “We look forward to working with Madison Digital to provide test takers in India with important information about the many convenient ways to take TOEFL iBT tests. Madison Digital will help us to expand opportunities for test takers to ensure that they can continue their educational and professional journeys during these challenging times and beyond.”

     

    Says Vishal Chinchankar, Chief Digital Officer, Madison Digital: “TOEFL iBT provides a distinct advantage for test takers to stand out in confidence to admission officers. We’re glad to work with ETS and the TOEFL iBT brand to help test takers unlock their full potential.”

     

     

  • Madison won the business in a multi-agency pitch and will handle the entire digital mandate for both brands including social media

    Madison Digital wins digital mandate for Marvel Tea

    By A Correspondent

     

    Madison Digital has announced that it has been appointed the digital agency for Marvel Tea in Delhi. Madison won the business in a multi-agency pitch and will handle the entire digital mandate for both brands including social media.

     

    Said Nitin Jain, Director (Operations), Marvel Group: “The appreciation of our products and services has always been a stimulus to keep innovating and moving forward by providing best of quality and value for money to our buyers. We are in an exciting phase right now where we would like to keep our customers informed on every step in the brand. We are confident that the collaboration with Madison Media would help the brand grow to the next level in the digital space”.

     

    Added Vishal Chinchankar, Chief Digital Officer, Madison Media:“Marvel Tea is one of the top brands in beverage category and we are absolutely thrilled that Marvel Tea has chosen us to be their digital partner. With our team expertise and capabilities in CPG category, we hope to do exciting and innovative work that will help Marvel Tea strengthen its brand and business in the coming years”.

     

     

  • Gaurang will report to Vishal Chinchankar, Chief Digital Officer and will be based in Mumbai

    Gaurang Menon joins Madison Digital as NCD

    By A Correspondent

     

    Madison Digital has announced the appointment of Gaurang Menon as National Creative Director. He will report to Vishal Chinchankar, Chief Digital Officer and will be based in Mumbai.

     

    Menon has worked across agencies such as iContract, Quasar, Leo Burnett, BC Webwise and  Mediaturf and has worked on a wide range of brands such as Kellogs, Sunsilk GangofGirls, Jet Airways, Cleartrip, Microsoft, Reliance Communications, Honda Motors, Nestle, Twinings, Dettol, Durex, UTI MF, HSBC, Garnier India, Kissan, Pureit, etc.

     

    Said Chinchankar on the appointment: “We are very happy to have Gaurang on board. Our aim is to be a significant player in the Creative Tech and Content ecosystem of India. His experience in the area of content and smart creative tech solutions will add to our existing proficiency in media performance and we will be able to offer holistic solutions to our clients. I am confident that Gaurang, with his experience and expertise, will help us take this ambition forward.”