MxMIndia

Tag: Madison Communications

  • In collaboration with Madison Communications and Mullen Lintas

    Marico’s Saffola Masala Oats launches new campaign

    Marico’s Saffola Masala Oats has launched a new campaign during the ICC Men’s T20 World Cup 2024.  The two commercials are conceptualised by Madison Communications with the creative concept by Mullen Lintas and executed by Disney+ Hotstar Creative Works.

    Expressing his excitement about the collaboration, Vaibhav Bhanchawat, Chief Operating Officer- India & Foods Business, Marico Limited said: “We’re thrilled to have Sanjay Manjrekar for this campaign. His playful and relatable personality perfectly complements the campaign’s light-hearted approach, highlighting the brand’s ability to satisfy cravings without compromising on health and taste. Cricket, especially with this ICC Men’s T20 World Cup, is synonymous with passion and energy, just like the emotions we experience around snacking. Sanjay’s presence brings that same kind of excitement to the campaign, reminding viewers that Saffola Masala Oats becomes their go-to choice for those who seek both health and taste in their snacks, especially during the high-octane environment of this tournament.”

    Added Jolene Solanki, Chief Operating Officer- Madison Media Ultra: “Snacking and sports go hand in hand, while many snacking brands take this opportunity to be present during the sport, we at Madison believe that just being present with the regular TVC will only build awareness. Brands spend a huge amount of money on sporting events but very few focus on blending both media and creative together and be relevant, that’s when you make your investments work harder. Conceptualizing the idea and creating a special creative with Sanjay Manjrekar and his famous, trendy line “Behave” along with Saffola Masala oats helped us be relevant during the ICC Men’s T20 World cup 2024.”

  • Mindshare, Madison, Hotstar, Aflle and Meesho max at the Mobile Marketing Association’s 2019 Smarties Excellence Awards

    Mindshare & HUL bag big @ Smarties

     

    By A Correspondent

     

    The Mobile Marketing Association (MMA) presented the 2019 Smarties India Awards, in Mumbai last Friday. The annual awards saw a line-up of 52 award recipients in mobile marketing as well as industry-focused categories, celebrating creativity, success, business impact and outstanding achievements across the mobile ecosystem.

     

    Mindshare India and Madison Communications led the most wins, receiving 17 and 9 awards respectively across 26 categories, ranging from Brand Awareness, Most Engaging Mobile Creative and Social Impact/Not for Profit, amongst others. In the industry awards segment, Hotstar was awarded ‘Publisher of the Year’, Mindshare India was recognised as ‘Agency of the Year’ while Hindustan Unilever Limited was recognised as the ‘Marketer of the Year’, and ‘Affle’ was awarded ‘Enabling Technology Company of the Year’. Meesho clinched two awards for ‘Best in Show’ for the campaign ‘When Women Joined Hands to Break Social Shackles’ and as ‘Brand of The Year’.

     

    The MMA #BuildtheFuture Forum was held prior to the Awards ceremony, where topics revolving around the adoption and leverage of technology to better understand the mobile marketing landscape were discussed.  Marketing to Gen Z in an age of user generated content, the cross-media reach of OTT vs. other media, leveraging data for precision marketing and how to leverage Mobile Voice were some of the themes around which eminent panellists from the  marketing ecosystem shared their perspectives.

     

    Said Moneka Khurana, Country Head, MMA India: “The MMA Forum and Smarties have, over time, created an industry ecosystem that brings the greatest marketing minds to one platform to identify and celebrate plethora of emerging talent and opportunities in the industry. It is exciting to see that marketers are truly starting to leverage mobile’s interactive capabilities to deliver real business results for brands. This year the quality of the winning campaigns highlight the growing significance of mobile and carves a promising future for the mobile marketing industry.”

     

    Added Ravi Santhanam, Chief Marketing Officer, HDFC Bank, who was Jury Chair :, “Innovation is key in the delivery of good marketing campaigns, but with attention spans being under a second now, the marketer has to churn out more innovations in shorter periods. This year as a jury, we saw brands who showcased brilliant ideas which combined high impact execution and also led to real business ROI. It was a tough one to pick winners in every category, but one that the jury has thoroughly enjoyed and learnt from.”

     

    The winners were picked by a panel of judges who deliberated over the submissions across four main criteria – creativity, execution, strategy and most importantly, business impact. The jury comprised:

     

    :: Ravi Santhanam of HDFC Bank,

    :: Pawan Sarda of Future Group,

    :: Abhishek Desai of P&G,

    :: Amit Sethiya of Syska Group,

    :: Asha Kharga of Axis Bank,

    :: Deepali Naair of IBM India & South Asia,

    :: Gauravjeet Singh of Unilever,

    :: Jayraj Jadhav of TATA AIG,

    :: Neel Pandya of L’Oreal,

    :: Nipun Marya of Vivo,

    :: Punitha Arumugam of Hotstar,

    :: Ravi Desai of Amazon,

    :: Rohit Dadwal of MMA

    :: Sandeep Ranade of Kantar.

     

    Over 300 submissions were received for of which 99 shortlisted entries which set the bar for marketing strategy, innovation, creativity and use of technology in mobile marketing.

  • 12 Industry evangelists to decode inspiring digital campaigns

    The Advertising Club announces second edition of the India Digital Review

    By A Correspondent

     

    After the success of the first edition that addressed the drivers of the tectonically shifting brand ecosystem, The Advertising Club has now announced the 2nd edition of D-Code. The upcoming edition will be held on August 7, 2019, 6.30 pm onwards in Mumbai and will attempt to an idea exchange with 12 Industry professionals showcasing  best in class digital campaigns by their own brands and celebrating other inspiring digital campaigns, all in just 10 -minutes each.

     

    The first round of stalwarts confirmed to speak at D-Code include

    – Bajaj Auto: Sumit Narang, Vice-President, Marketing: Moving the world as the 4th largest three and two-wheeler manufacturer

    – Bytedance (Tik Tok): Sachin Sharma, Director, Sales & Partnerships: Revolutionising short-form digital content

    – Corner Stone Sport and Entertainment: Jogesh Lulla, COO: Talent Management of many sporting icons like Virat Kohli.

    – Dentsu Webchutney: Sidharth Rao, CEO & Co-Founder: Category evangelist making India proud with a lion’s share of global laurels.

    – Facebook: Nirmal Pulickal, Head – Facebook Creative Shop: A beacon for brands to get the most from Facebook and Instagram’s social environment

    – Google: Vikas Agnihotri, Country Director, Google: Just ask Google!

    – Kolkata Knight Riders: Venky Mysore, MD and CEO: A franchise known for upping the cricketing game

    – MX Player: Karan Bedi, CEO: Leading holistic mobile entertainment experience in India

    – McCann Worldgroup: Partha Sinha, Vice Chairman and Managing Director: World leaders in creatively driving effective marketing services

    – Nestle: Rashi Goel, VP- Consumer Communication Media, CRM & NHW: Global leader in Food & Beverage

    – Swiggy: Srivats TS, VP Marketing: Driving the digital revolution in Foodtech

    – Kenny Sabastian, comedian: Redefining entertainment

     

    Speaking about the second edition of the review, Vikram Sakhuja, Group CEO, media and OOH, Madison Communications & President, The Advertising Club said: “Digital occupies a higher share of mind space of marketers than the share of spends. Partly because they are still trying to figure out how to unleash the true power of Digital. D-Code is the most important calendar entry for these marketers, because it is the only forum where numerous Digital practitioners, will share their best work, someone else’ss best works, and give their essence of learnings on what worked. Miss it at your own risk.”

     

    Speaking about the need for a Digital Review, Aditya Swamy, Head, Agency Partnerships and Creative Services at Google and Managing Committee member, The Advertising Club said: “Curating D-Code with Punitha, we have looked to get views from all sides of the eco system. Publishers, marketers and agencies will put their work and the work of the industry under the scanner to tell you in a rapid-fire format the kind of work that truly makes the cut across creative, media and data. With over 500mn users, digital is now truly mainstream and cracking the D-Code is a huge opportunity to grow your brand and business.”

     

    Added Punitha Arumugam, digital evangelist and Managing Committee Member, The Advertising Club: “Similar to D-Code last year, we are ensuring a speaker list that represents the vast and multifaceted dynamics of the online world. Our speakers this year once again include a mix of the established and emerging online publishers, a client list that spans the traditional advertisers to pure online commerce  businesses, representation from the agency world , creators who have built their brands online and the speaker list would not of course have been complete without cricket given its dominating online presence this year . We hope at the end of D-Code 2019, the 24 case studies and 36 tips from these 12 speakers over just two hours would provide great insights on how to use online for brands and business.”

     

  • Winners across 19 categories were announced after a day of insightful discussion on Mobile trends in the Indian landscape at #ShapetheFuture

    Mindshare, Madison bag top honours at Smarties

    By A Correspondent

     

    The Mobile Marketing Association (MMA) announced winners of its 2018 Smarties India Awards held on Friday, September 28 in conjunction with MMA Forum India

     

    Mindshare India and Madison Communications led the most wins, receiving 14 and 7 awards respectively across 19 categories, ranging from Brand Awareness, Most Engaging Mobile Creative and Social Impact/Not for Profit, amongst others. In the industry awards segment, Flipkart Internet was awarded ‘Publisher of the Year’, Mindshare India was recognised as ‘Agency of the Year in Mobile’ while MTV Roadies clinched both the esteemed ‘Marketer of the Year’ and ‘Best in Show’ with ‘When India Dared to Stare’ by Madison Communications.

     

    Before the awards ceremony, the MMA Forum was held where topics around managing the complex marketing landscape, and mobile attribution was discussed. There were also conversations around mobile video and over-the-top (OTT) distribution.

     

    Said Priya Nair, Executive Director of Homecare Hindustan Unilever Limited, and Jury Chair of MMA Smarties India said: “This year’s winners exhibited beyond the brand’s story and connected with the user. Their campaigns showcased creative concepts and innovative technology that lead to real business impact. With so many outstanding and innovative campaigns competing against each other, the jury panel inevitably had a tough time choosing the winners. Congratulations to all, the awards are truly well-deserved.”

     

    Added Rohit Dadwal, Managing Director of MMA in Asia Pacific: “As more brands realise the importance of mobile marketing, producing outstanding campaigns becomes a challenge. The Smarties Awards encourages marketers and agencies to push beyond their comfort zone. Year after year, the standards and creativity put forth continue to impress us. I also believe that the Forum serves as a great launch pad for new ideas, which we will see in the upcoming Awards next year.”

     

     

  • The second edition of the Advertising Club awards held on Wednesday saw 17 brands being recognised

    Ad Club salutes best brands at Marquees 2018

     

    By A Correspondent

     

    The Advertising Club presented winners of Marquees 2018 on Wednesday evening in the presence of some of the biggest marketers and A&M industrypersons. Interestingly the jury for the second edition was the same as last year. It was headed by Sanjiv Mehta, Chairman and MD, Hindustan Unilever Limited & Executive Vice President, Unilever South Asia, and with CVL Srinivas, Country Manager, WPP India; Harsh Goenka, Chairman, RPG Enterprises; Agnello Dias, Founder & Chief Creative Officer, Taproot Dentsu; Naveen Chopra, Senior Advisor, TPG Capital and Raj Nayak, COO, Viacom 18.

     

    Said Vikram Sakhuja, Group CEO, Media and OOH, Madison Communications & President, The Advertising Club said: “I would like to congratulate each Marquee winner and thank them for setting standards that inspire us.”

     

    This is the list of the winners in the 12 categories:

    Auto:4-Wheeler Maruti Suzuki
    Auto: 2-Wheeler Honda Motorcycles and Scooters
    Telecom Service Provider Reliance Jio
    Durables LG
    Life Insurance HDFC Life
    Banking State Bank of India
    E-commerce Paytm mall
    Handsets Xiaomi
    FMCG: Foods Parle
    FMCG: Beverages Brooke Bond
    FMCG: Household Care Surf Excel
    FMCG: Personal Care Colgate

     

    Said Partho Dasgupta, CEO, BARC India and Chairman, Marquee Awards:  “I hope these awards are a stepping stone for creating transparent and credible marketing initiatives that will reinforce the brand values of your company and connect deeper with your stakeholders.”

     

    Like last year, Marquees 2018 paid a special tribute to the marketing efforts of these brands who turned the tide in the face of an adversity through the special awards category.

     

    The five winners of the special category were:

    Breathing New Life into a Category AMFI
    Creating a Global Impact IPL
    Reimagining for the Better Carvaan by Saregama
    Carving out a Niche Nykaa.com
    Digital Media Property Hotstar

     

    The event was presented by Zee and powered by Colors and Republic TV in partnership with One India.

     

     

  • The review will be moderated by President, The Advertising Club – Vikram Sakhuja

    Ad Club announces inaugural digital event – D-CODE

    By A Correspondent

     

    The Advertising Club has announced the debut edition of its India Digital Review – D-CODE. The review will be held on August 1 in Mumbai.

     

    Thirteen industry leaders will speak for 10 minutes each on a piece of work that they are proud of, a piece of work another brand has done that inspires them and three pieces of advice for marketers for winning in digital

     

    The advertising stalwarts speaking at the review include: Agnello Dias, Chairman & Co-Founder, Taproot; Ajit Mohan, CEO, Hotstar; Anupriya Acharya, CEO, Publicis Media; Anuradha Aggarwal, CMO, Marico; Arun Iyer, Chairman & CCO, Lowe Lintas; Juhi Kalia, Head of Creative Shop – India & Indonesia, Facebook; Rahul Johri, CEO, BCCI; Ravi Desai, Marketing Director, Amazon; Sam Singh, CEO – South Asia, GroupM; Sapna Chadha, Marketing Director – India & SEA, Google; Shoumyan Biswas, Vice President, Marketing, Flipkart; Siddharth Banerjee, EVP Marketing, Vodafone; Tanmay Bhat, Co-Founder, AIB. The review will be moderated by President, The Advertising Club – Vikram Sakhuja.

     

    Speaking about the maiden edition of the review Vikram Sakhuja, Group CEO, media and OOH, Madison Communications & President, The Advertising Club said: “Brands are today operating in a globally competitive landscape making it imperative to ensure clutter breaking conversation and presence across dynamic digital mediums. With knowledge platforms like the Digital review, The Advertising Club endeavours to create awareness, facilitate ideas exchange and enable the Indian media and advertising fraternity to stay ahead of the curve on digital innovation and engagement.”

     

     

  • Other jury members include CVL Srinivas, Country Manager, WPP India; Harsh Goenka, Chairman, RPG Enterprises; Agnello Dias, Founder & Chief Creative Officer, Taproot Dentsu; Naveen Chopra, Sr. Advisor, TPG Capital; Raj Nayak, COO, Viacom18 and Dilip Cherian, Founding Partner & Group Chairman, Perfect Relations.

    Ad Club’s Marquees 2018 on Aug 29. Sanjiv Mehta to head jury

    By A Correspondent

     

    The Advertising Club has announced the second edition of ‘Marquees’, the now-annual award that awards brands for excellence in marketing and brand-building. Sanjiv Mehta, CEO & MD, Hindustan Unilever Limited & Executive Vice President, Unilever South Asia, will continue to be Jury President for Marquees 2018. The awards event will be held in Mumbai on August 29.

     

    The other jury members include CVL Srinivas, Country Manager, WPP India; Harsh Goenka, Chairman, RPG Enterprises; Agnello Dias, Founder & Chief Creative Officer, Taproot Dentsu; Naveen Chopra, Sr. Advisor, TPG Capital; Raj Nayak, COO, Viacom18 and Dilip Cherian, Founding Partner & Group Chairman, Perfect Relations.

     

    Vikram Sakhuja

    Speaking about the awards, Vikram Sakhuja, Group CEO, media and OOH, Madison Communications & President, The Advertising Club said: “The Ad Club launched the Marquees in 2017 to celebrate Excellence in Marketing. In its second year, we are happy to have the same stellar jury chaired by Unilever’s Sanjiv Mehta deciding on this year’s laurels. The Ad Club sets the gold standard for excellence in Creativity through Abbys, Effectiveness through EFFIES, Media through EMVIES and now Marketers through Marquees. Stay tuned to see the winners in each category and the Special Awards on August 29.”

     

    Partho Dasgupta

    Added Partho Dasgupta, CEO, BARC India and Chairman, Marquees 2018: “Marquees has been able to carve out a niche for itself and I am glad to be a part of this journey. After a successful debut edition last year, I am looking forward to some great entries this year. As they say, an award is as good as its Jury and in this case the Jury can’t get better than this. The Jury with its years of experience and wisdom will be able to recognise the extra-ordinary work done by marketers over the past one year,”