MxMIndia

Tag: Madison Communication

  • India is fast establishing itself as a strong potential market in the future world of marketing & advertising

    4th CII Marketing & Brand Conclave held in Ahmedabad

    By A Correspondent

     

    The fourth CII Marketing & Brand Conclave was held in Ahmedabad with marketers and brand leaders from across the industry verticals, discussing and sharing experiences on the nuances of new age communication, technology-enabled ‘TECHNO cating” across genres of product services.

     

    Elaborating further, Piruz Khambatta, Deputy Chairman – CII Western Region and CMD, Rasna Pvt Ltd, said, “Brand extensions are flourishing for a number of reasons. More and more companies today, realize that one of their most valuable assets is the brand and not just their tangible assets and has a multiplier effect on your valuation. A strong brand commands loyalty, emotions, preference and associative powers, which are hard to duplicate by the competition. The brand is the USP for many products today.”

     

    In his inaugural comments, Sam Balsara, Managing Director, Madison World & Madison Communication, said:“A right story, right content, right medium, right partner, right category, right time, right pricing, and right controls makes a successful model. The opportunities in content marketing are limitless. We have only seen a trailer in India.’

     

    Some of the keynote speakers included Kiran Khalap from Chlorophyll, Senjam Raj Sekhar from Flipkart, Jayen Mehta from Amul India, Anirudh Pandita from Pocket Aces, Devasis Chattopadyay from Adfactors, Amit Doshi from Divya Bhaskar, Siddharth Desmukh and Falguni Vasavada Oza from MICA, Glen Dsouza from MSLGroup and Chandan Nath from Ideas2Brands.

     

     

  • PR for all ZTE Telecom operations across India will be handled by Madison Public Relations

    Madison Communication bags PR mandate of ZTE Telecom

     

     

    Madison Communication has acquired the mandate for ZTE Corporation in a multi-agency pitch.

     

    Commenting on the association, Paresh Chaudhary, CEO Madison Communication, stated, “We are delighted to partner with ZTE India.  ZTE is an ambitious, high-tech, result oriented company, operating in a space that is dynamic and exciting. Their focus areas such as technology, innovation, data, content and analytics coupled with powerful tools and rapid changing consumer insights will provide a vast learning experience and we are confident that we will be able to build significant PR approach to firmly establish ZTE in an extremely competitive landscape of mobile handsets.

     

    Added Sachin Batra, Chief Marketing Officer,  ZTE India: “We are thrilled to have found a strategic communication partner that shares our enthusiasm and vision for the brand and offers the best of both qualitative and quantitative thinking. The association seems to fit in together as Madison’s passion, vision and dedication made them the right partner for our growth plans. We look forward to a long and fruitful partnership.”