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Tag: Madhuri Dixit Nene

  • To promote their newest brand Zirconia Crowns and Bridges

    Madhuri Dixit roped in as Brand Ambassador for Illusion Dental Lab

    By Our Staff

     

    Illusion Dental Lab has roped in ace Bollywood actress Madhuri Dixit Nene as the brand ambassador for Illusion Zirconia. Illusion Zirconia, the newest brand from the house of Illusion Dental Lab is formulated to primarily focus on Zirconia Crowns and Bridges.

     

    Speaking about the appointment of the brand ambassador, Sameer Merchant, CEO of Illusion Aligners & Illusion Dental Lab, said: “We are acknowledged as one of the top pioneers and innovators in the dental sector and have always presented our consumers with long-term, consistent smile solutions. Therefore, we have introduced Illusion Zirconia to raise awareness among consumers about Zirconia crowns and bridges for dental treatments. We are excited to have Madhuri Dixit Nene as the face of the brand Illusion Zirconia. As adults require a dental crown and bridge treatment more than children or teenagers, the choice of Madhuri Dixit Nene as the brand ambassador for Illusion Zirconia was based on relatability, recall and relevance. She defines the same tangent of thoughts of carrying unmatched beauty with a long-sustained career in the industry. Madhuri is a perfect testament to the Illusion Zirconia’s tagline “Beauty Bhi Mazbooti Bhi.”

     

  • To promote product for wedding season

    Madhuri Dixit face of Ram Bandhu Pickle & Papad

    By Our Staff

     

    FMCG company Empire Spices & Foods Limited (ESFL) has launched a new TVC to promote Ram Bandhu Pickle & Papad positioning its products for the big Indian wedding feast. Madhuri Dixit-Nene has been roped in as brand ambassador.

     

    Said Umesh Rathi, Managing Director, ESFL: “The humble Indian pickle and papad is present in most Indian homes and has a very interesting story to tell about its origin, its variations, the significance of the ingredients used to make it and of course its quintessential presence in all Indian meals. This has inspired us to innovate in terms of product quality, variants and other aspects for our pickle and papad categories.”

     

    Added Bhanudas Gundkar, Marketing Head of the company: “For years, we have established our brand, and now we are attaining new heights with the face of our brand Madhuri Dixit-Nene who has stood the test of time in the past 30 years just like us. Our presence is spreading across India and this campaign will help our brand connect better with the users in both urban and rural areas.”

     

  • Mortein’s fastest solution for 100 per cent faster dengue protection

    Mortein gets Madhuri Dixit o promote new brand offering

    By A Correspondent

     

    In the silver jubilee year of launch in India, Mortein has announced Madhuri Dixit Nene as the face of its ‘Insta’ range of liquid vaporisers. The alliance is aimed at creating a partnership between Mortein and the leading actress to create an awareness about the menacing mosquito threat, especially dengue.

     

    On the announcement, Sukhleen Aneja, CMO, Marketing Director, South Asia RB Hygiene Home said: “We are pleased to announce Unicef Goodwill ambassador, Madhuri Dixit Nene, as our brand ambassador for Mortein Insta. Madhuri exemplifies the contemporary Indian mother who is always on a look out for a faster and an effective solution to protect her family from diseases. We believe Madhuri will inspire mothers across the nation to choose a 100% faster solution against vector-borne diseases. This year we are happy to announce a new Tulsi fragrance within our range of Liquid vaporizers which will be available for INR 72/- for 35ml and 49/- for a chotu refill pack”.

     

     

  • As part of its campaign, the couple will be seen together for the first time in a television commercial that will be aired beginning April 26, 2015

    Dr Nene & Madhuri Dixit to endorse Aquaguard

    By A Correspondent

     

    Eureka Forbes has roped in Madhuri Dixit Nene and Dr. Shriram Nene as goodwill ambassadors for its flagship brand, Aquaguard, for a five-year term, which is a first in its 33 years of existence. As part of its campaign, the couple will be seen together for the first time in a television commercial that will be aired beginning April 26, 2015.

     

    India is facing a severe public health crisis with increasing water-borne diseases and a deteriorating quality of groundwater. Water is the most influential and vital component of our wellbeing, providing the body with the ability to maintain good health by hydrating itself. However, this can only be achieved if the quality, content, and structure of the water meet the body’s requirements.

     

    In its 33 years of existence, Eureka Forbes has been consistently striving to bring innovations and technologies to provide healthy drinking water to customers across India. Aquaguard aims to address the issue of lack of awareness on the importance of consuming healthy drinking water with a new positioning of ‘Shudh se Zyada, Sehat ka Vaada’. As part of this initiative, Madhuri Dixit Nene and Dr. Shriram Nene will come together in a candid avatar to highlight the importance of consuming healthy water. The campaign has been planned by Triton Communications and will be launched across all media channels and platforms.

     

    Sharing his thoughts on the announcement, Marzin R. Shroff, CEO- Direct Sales and Senior VP, Marketing, Eureka Forbes Limited said, “Safe water, pure unpolluted air & hygienic living for all Indians has been the vision of Eureka Forbes. As health care and culture innovators, Dr. Shriram Nene & Madhuri Dixit Nene believe that life is all about balance: staying in great shape and living up to our full potential. It is about building the ecosystem and helping those around you to do the same. It is this larger cause of healthy living and shared values & vision that binds Eureka Forbes and the celebrity couple together.”