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Tag: Madhu S Dutta

  • The new range boasts timeless pieces that will make men look dapper this wedding season

    Traditional attire for men in new campaign by Raymond’s

    By A Correspondent

     

    Raymond’s latest campaign nudges men to get out of their comfort zone and go beyond timeworn designs when it comes to dressing up for festive occasions.

     

    Commenting on the series of four films, Madhu S Dutta, Head, Marketing and Digital Social Media, Raymond Ltd. said: “The latest ceremonial line from the House of Raymond showcases  a flurry of delightful silhouettes to suit the fashion palette of the modern discerning gentleman. The TVCs, very aesthetically highlight the new festive collection by giving traditional Indian fashion a contemporary make-over.  Every ensemble immaculately suits everyone’s mood and expression and creates a delightfully versatile visual impact by blending fashion and style.”

     

    The campaign is conceptualised and developed by Grey Worldwide and directed by Llyod Baptista.

     

     

  • The campaign is titled ‘Tailor your style’

    Raymond reimagines tailoring in the new campaign by Grey

    By A Correspondent

     

    Grey India has developed a new campaign for Raymond titled ‘Tailor your style’.

     

    Speaking about the campaign, Madhu S. Dutta, Head Marketing, Raymond Ltd., said: “Customisation is at the heart of tailoring. Just like a concoction of gourmet ingredients come together to create a mouthwatering delicacy, similarly the fabric, the threads, the seams, the cuffs & collars harmoniously combine to create a perfect ensemble for the discerning gentleman.”

     

    Added Mayuresh Dubhashi, Executive Creative Director of Grey India: “Imagine a style, and you think tailoring. Think Raymond Custom Tailoring, and you imagine literally endless possibilities in style. With this new and peppy campaign that will come to life across multiple mediums, we have tried to bring forth this very might, and wonder, and the variety that tailoring is capable of. And also illustrate how this grand old art has managed to evolve over the years and remain stylishly contemporary.”

     

  • Conceptualised and developed in-house, the new TVC portrays the transformation of Khadi as the ‘Fabric of the Nation’

    Raymond launches new TVC with a narrative on Khadi

    By A Correspondent

     

    Raymonds has launched a new product TVC titled ‘The Story Re-spun’ for its new khadi collection.

     

    Conceptualised and developed inhouse, the new TVC is featured in Hindi and English, with Gulzar as the lyricist and Shabana Azmi lending her voice to the Hindi version.

     

    Talking about the new TVC, Madhu S Dutta, Head Marketing, Raymond Ltd. said: “‘The Story Re-Spun’is a delightful narrative, a pledge by Raymond to help rejuvenate the traditional Indian craft by collaborating with artisans and designers, to create products that are relevant and compelling for consumers of today. Through our new TVC it is in our endeavour to portray our products stylishly, from the lens of fashion and narrate Raymond Khadi in a compelling way; not only as a differentiated product offering, but also build in fashion sensibilities through thought and visual representation.”

     

     

  • Raymond reimagines the versatility of black with the most unlikely spokesperson

    Raymond launches new film to introduce its All-Black Collection

    By A Correspondent

     

    Raymond Limited has introduced a new film titled ‘It All Begins with Black’ to showcase its ‘All Black Collection’. The new TVC stars Indo-Canadian singer and writer Jugpreet Singh Bajwa, who is visually impaired since the age of six months.

     

    Speaking about the campaign Madhu S. Dutta, Head Marketing, Raymond Ltd., said: “Over ages, black has been a classic fashion favourite. A staple fabric and a part of every discerning gentleman’s wardrobe. Black beautifully complements every persona depicting elegance, a sense of sophistication. At Raymond through our new Black campaign, our endeavour has been to engage with the consumers through an authentic and honest narrative – weaving a special connect through the versatile collection which is more than just a colour and more than how the world perceives the colour black.”.”

     

    Added Sandipan Bhattacharyya, Chief Creative Officer, Grey group:, “It is this realisation that the film is a visually impaired person’s interpretation of black – that makes it go beyond the domain of fictitious, glorified fashion and into a real journey inside the narrator’s mind. Only a brand like Raymond can bravely embrace authenticity and seamlessly mash it up with fashion.”

     

    A complete 360-degree marketing campaign which includes digital, in-store visual merchandising, outdoor, television and cinema promotion is being executed for the Raymond All Black campaign.

     

     

  • Conceptualised by Famous Innovations, Raymond's new film promotes its TechnoSmart fabric, showcasing USPs like UV protection, wrinkle free, breathability and a smooth touch

    Raymond brings innovation and style together in new campaign

    By A Correspondent

     

    Famous Innovations launched a new film for Raymond Techno Series presents TechnoSmart highlighting how the fabric is an appropriate blend of advanced fabric engineering and style. Depicting four protagonists, the film showcases TechnoSmart features in a dynamic and vibrant manner.

     

    Said Madhu S Dutta, Head Marketing, Lifestyle Business: “TechnoSmart is an example of Raymond’s journey to constantly bringing in innovative product line. It’s futuristic and caters to our consumers’ changing lifestyle. Suits are no longer the domain of stiff upper-lipped Boardrooms. They are dynamic, vibrant and more fun. The film reflects that sensibility.”

     

    Raj Kamble, CCO and Founder, Famous Innovations, added: “This is the second film we’ve created for TechnoSmart. While the first film focused only on the product’s proposition, here we balanced the product USPs with the style and sensibilities suitable for a fashion brand. Edgy and graphic, unlike any other film we’ve done for Raymond, the idea was to keep it visually engaging with details that viewers discover each time they view it.”