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Tag: Madhu Noorani

  • Expresses gratitude to doctors for their sacrifices and selfless service

    Sun Pharma launches ‘Thank you Doctor’ campaign

    By A Correspondent

     

    Sun Pharmaceutical Industries has launched a ‘Thank you Doctor’ campaign to express gratitude towards doctors for their sacrifices and selfless service. Created by Lowe Lintas, the video is about thankfulness, gratitude and hope and features a one-minute TVC which is based on testimonials of 12 real-life patients who have recovered from cancer, heart attack and Covid-19 disease, among others.

     

    Commenting on the campaign, Kirti Ganorkar, CEO of India Business, Sun Pharma said: “This film is a tribute to all doctors who play such a vital role in our lives. In the times of Covid-19 pandemic, every day, we hear new stories of their compassion & patriotism and are indebted to them for their sacrifice and commitment. The idea behind this campaign is to show the feelings of real-life patients who want to thank doctors for treating them.”

     

    Added Madhu Noorani, President – Creative, Lowe Lintas: The idea comes very simply from genuine real-life narratives of patients who have been taken care of by doctors in their most difficult times. The film is a touching display of gratitude from these real-life survivors to their doctors who have gone beyond their duty as doctors, playing multiple roles to emotionally support these patients in their most difficult times in the hospital, simply captured in two heartfelt words – Thank you.”

  • The campaign has been conceptualised by Lowe Lintas Mumbai

    Akshay Kumar relives his younger days in latest ad film for Revital H

    By A Correspondent

     

    Revital H has launched a new campaign with actor Akshay Kumar. The campaign has been conceptualised by Lowe Lintas Mumbai.

     

    Commenting on the campaign, Madhu Noorani, President, Lowe Lintas said: “The campaign conveys the benefit of having Revital H to boost your energy by using the insight that as we age, our energy levels are not the same as they were say ten years before. With Akshay Kumar, we have the perfect brand ambassador, given his fitness levels even at this age. The TVC showcases Akshay taking up the 10 year challenge by performing the same famous stunt with the same effortlessness as he performed in 2009 to bring alive the age message.”

     

     

  • The campaign aims to educate moms about the unique benefits of pH 5.5

    Sebamed educates mothers via new campaign

    By A Correspondent

     

    German and skin care brand Sebamed has announced plans to deepen its engagement in the evolving and growing baby care segment in India. The brand has launched its first ever campaign in India ‘pH 5.5 = perfectly healthy skin’. The campaign aims to educate moms about the unique benefits of pH 5.5 that Baby Sebamed product range offers, making it safe and healthy.

     

    Developed by Lowe Lintas, the campaign will run across traditional as well as digital and social media platforms for six weeks in top 20 cities in India. The brand will also work towards creating and amplifying conversations amongst new parents through their strong digital eco-system and on-ground outreach programmes to drive credibility and advocacy.

     

    Speaking on the campaign, Konark Gaur, Head of Marketing – Consumer Products, USV Pvt Ltd. said: “We observed that new age parents’ needs were evolving, and were cluttered with confusing information. It was important for us to create an honest and authentic brand that empowers them with the best care for their baby. The campaign design is rooted in the product promise to keep the skin pH at a perfect level of 5.5. I believe our campaign communicates the unique benefit in a simple way and would establish a strong connect with our audience.” Developed by Lowe Lintas, the campaign will run across traditional as well as digital and social media platforms for six weeks in top 20 cities in India. The brand will also work towards creating and amplifying conversations amongst new parents through their strong digital eco-system and onground outreach programmes to drive credibility and advocacy.

     

    Added Madhu Noorani, President (Creative), Lowe Lintas said, “Sebamed has come in with a very specific and scientific offering. The challenge was to make a scientific term like pH 5.5 easy for the moms to understand. It is only a mom who can understand the babble of her baby. So, that’s exactly where our idea sits. A very vocal infant questioning her mom about the products being used on her and a confident mom standing up to the questioning. A charming conversation between equals leading to the message that pH 5.5 means perfectly Healthy skin.”

     

     

  • He will endorse Volini Maxx, its strongest pain relief spray yet

    Sun Pharma gets Virat Kohli as its new brand ambassador

    By A Correspondent

     

    Sun Pharma Consumer Healthcare announced the launch of its pain relief spray, Volini Maxx. The company has signed cricketer Virat Kohlias its new brand ambassador.

     

    Speaking about the association, Kal Sundaram, CEO – India, Emerging Markets & Consumer Healthcare, Sun Pharma, said: “Volini has been a trusted pain relief partner for over two decades. We are happy to introduce Volini Maxx spray which is stronger than any other topical pain relief spray available in India*. It will provide effective relief to people suffering from back and joint pain & also in sports injuries. Known for pushing the limits of physical endurance, Virat echoes the brand vision of constantly improving performance and not letting pain come in the way of going that extra mile.”

     

    Added Madhu Noorani, President, Lowe Lintas: “Virat Kohli headlines more than every cricket match he plays. He is celebrated for his consistent performance and unmatched levels of fitness. Unstoppable, he is always seen firing on all cylinders on the field. However, this does not come easy in today’s demanding competitive cricket world. A sportsperson’s life, more than anyone else’s, is liberally sprinkled with injuries and when you are knocked down, what matters most is how quickly you can come back to the game. In the Advert, Virat Kohli is seen pushing himself to the max. And while doing so he comes to a grinding halt because of pain. That’s when Volini Maxx steps in to put him back on his feet. This is the central theme of the campaign…don’t let pain stop you as you push your limits.”

     

     

  • A 360 degree marketing campaign featuring Akshay Kumar has gone live recently

    Sun Pharma signs Akshay Kumar as Revital H brand ambassador

    By A Correspondent

     

    Sun Pharma Consumer Healthcare announced that it has signed actor Akshay Kumar as the new brand ambassador of Revital H.

     

    Commenting on the development, Kal Sundaram, CEO – India, Emerging Markets and Consumer Healthcare said: “In Akshay Kumar, we have found a perfect ambassador who is not only physically fit but also exudes great energy at all times – attributes that define Revital H at its core. Many people have found a holistic good health partner in Revital H as it provides that extra energy and stamina required throughout the day.”

     

    The campaign includes TV, print, social, out-of-home and on-ground consumer initiatives.

     

    Added Madhu Noorani, Creative President, Lowe Lintas: “Akshay Kumar is one of the fittest, most high energy actors, known for his high energy and action stunts, and that led us to the campaign idea of “Sabki battery rahegi full.” It is a simple on-the-street expression that says it all… everything needs a recharge or a top up to keep going… it’s simple for consumers to understand and relate to. The TVC literally wrote itself. A simple and engaging film where we see Akshay Kumar the actor full of energy, doing what he does best – a high energy high action stunt sequence – shown in an actual working atmosphere with his other fellow actors and crew struggling to cope up with his energy level.”