MxMIndia

Tag: Madhouse South Asia

  • These appointments are a significant step towards building Madhouse's vision of being a data driven mobile marketing company

    Madhouse announces new senior appointments

    By A Correspondent

     

    Leading mobile marketing solution provider, Madhouse India, recently announced the appointment of Vishal Agarwal as the Head of Product and Platform and Akila Jayaraman as the Head of Performance Business. These appointments are a significant step towards building Madhouse’s vision of being a data driven mobile marketing company.

     

    Vishal Agarwal

    Vishal Agarwal, who joins the team as Head of Product and Platforms will be responsible for creating new products and platforms focusing on assisting brands in sales awareness and engagement; and also creating brand reach opportunities through technology partnerships. Vishal comes with over a decade of experience in IT, research and product development; he moves to Madhouse India from IMRB International where he lead the Digital Business. Vishal has also worked in the past with Sapient and Patni computers in the US.

     

    Akila Jayaraman

    Akila Jayaraman, has been associated with the mobile industry for over a decade and will now be heading the mobile performance marketing business unit at Madhouse India. As a part of her new role, she will help lead and expand the business across various e-commerce, BFSI and other mobile-first companies for all mobile performance marketing activations. Prior to this, Akila was the Business Development Head for Bharti Airtel at Mahindra Comviva.  In her earlier roles, Akila has handled multiple portfolios in consumer research, consulting and mobile technology sales and has also been a research analyst with Ericsson for their mobile domain.

     

    Speaking on the team expansion at Madhouse, Milind Pathak, COO, Madhouse South Asia, said “We are happy to have Akila and Vishal on board.  Both of them have a great understanding of the mobile ecosystem and bring with them with years of experience and industry knowledge. While Akila’s key area of focus will be growing the performance business, Vishal’s focus will be on expanding the product profile for us. We welcome them to the team and look forward to them joining us in setting new milestones for Madhouse India and creating products and solutions so that ‘we make brands love mobile’.”

     

  • This first of its kind platform showcased India’s best entries offering diverse mobile advertising solutions

    Madhouse hosts mobile advertising event in Bengaluru

    By A Correspondent

     

    Madhouse India has taken a step further towards galvanizing the mobile marketing ecosystem with a first of its kind event – Madlabs. Madhouse in association with YourStory and MobileSparks provided the perfect platform ‘Madlabs’ for start-ups to showcase their innovative mobile advertising solutions in Bengaluru on 7thAugust 2015.

     

    The event commenced with the screening of entries through applications from over 60 participants, from whom 13 were shortlisted to present at the event. With a predefined pitch format, the shortlisted participants coming from varied background of innovative mobile product technology and applications did their passionate pitches and drill of fierce Q&A with the jury. The esteemed jury who shortlisted 5 as the winner of Madlabs 2015 included Sonia Serrao, Chief Manager, Tata Global Beverages; Brij Bhasin, Principal Investor, Rebright Partners; Preeti Desai, Country Manager, MMA India; Vinod Thadani, Chief Strategy Office, Mindshare-South Asia and Unny Radhakrishnan, Chief Digital Office, Maxus-South Asia. The winning teams were-

     

    1. Greedy Games – An innovative Native ad platform for gaming apps that helps brands to engage with mobile audience while they are playing games

    2. Cook Book – An app that connects foodies across the world by collating global recipes according to their preferred taste and language

    3. WhichApp – A platform that helps people discover new apps that their friends are using

    4. Unlockar – A platform that will advertise on the most premium and under-utilized real estate of smart phone device, the lock screen

    5. SnapShopr – An Image search platform on mobile that will help you locate similar products while making a purchase

     

    Speaking about the initiative, Milind Pathak, COO Madhouse South Asia said, “We have received great response for Madlabs in the inception year itself and look forward to extending this property in the years to come. The creativity showcased by all the participants is inspiring and insightful. Now our expert product team will mentor these startups in product enhancement and the next step from that will be to help them commercialise their offerings with brands.”