MxMIndia

Tag: Madhouse India

  • 1600+ delegates attend the two-day India Affiliate Summit

    IAMAI hosts ‘India Affiliate Summit’

    By A Correspondent

     

    Underlying the importance of affiliates in the digital marketing age, Ravi Bansal, Head Traffic and Content, LeEco, said, “Affiliates have the potential to be as big as AdWords or FB, but the only thing stopping is the visibility to the advertisers. The way we have AdExchange, we could have an Affiliate Exchange.” He was participating in a panel discussion on ‘Anatomy of Perfect Affiliate Marketing’ at the India Affiliate Summit, organised by Internet and Mobile Association of India (IAMAI), in association with VCommision.

     

    The speakers at the two-day event were unanimous in their views that Affiliate Marketing is a key enabler today. In her address, Parul Bhargava, Co-founder & CEO, vCommission Media, mentioned that the affiliate network has been growing steadily in India despite the fact that it is still at a nascent stage. She underlined the importance of a strategic partnership amongst the various channels such as advertisers, brands, publishers, which could be a win-win for all the stakeholders.

     

    Anurag Gupta

    In his address, Anurag Gupta, Founder & MD, DGM India, said that the advertisers would need to recalibrate their affiliate strategy to derive best mileage out of the Affiliate Channel. This will continue to be one of the most cost effective channels of customer acquisition.”

     

    A whitepaper titled, ‘Affiliate Marketing – What is the big deal’, jointly prepared by IAMAI and Tata Strategic Management Group was also released on Day 1 of the event. Releasing the paper, Sourabh Gupta, Engagement Manager – Technology & Digital, Tata Strategic Management Group, said “Industry often takes a myopic view on affiliate marketing by limiting it to sales. We, at TSMG believe that technology evolution would not only drive but also re-shape affiliate marketing in India. Companies across industries should re-align their conservative outlook towards affiliate marketing thus driving disproportionate results.”

     

    Speaking at the summit, Milind Pathak, Chief Operating Officer, Madhouse India, emphasised that in today’s connected world the modern marketer has to think beyond the obvious. He said: “Affiliate Marketing is not only about getting the downloads; with technology moving towards programmatic, data intelligence and attribution, marketers today can identify the time when a consumer will convert and that to in real time.” Marketers today can take all these innovations, combine them together and create a cracking campaign with effective strategy that will surge brand impact and customer engagement, at the same time driving a defined  outcome, he opined.

     

  • These appointments are a significant step towards building Madhouse's vision of being a data driven mobile marketing company

    Madhouse announces new senior appointments

    By A Correspondent

     

    Leading mobile marketing solution provider, Madhouse India, recently announced the appointment of Vishal Agarwal as the Head of Product and Platform and Akila Jayaraman as the Head of Performance Business. These appointments are a significant step towards building Madhouse’s vision of being a data driven mobile marketing company.

     

    Vishal Agarwal

    Vishal Agarwal, who joins the team as Head of Product and Platforms will be responsible for creating new products and platforms focusing on assisting brands in sales awareness and engagement; and also creating brand reach opportunities through technology partnerships. Vishal comes with over a decade of experience in IT, research and product development; he moves to Madhouse India from IMRB International where he lead the Digital Business. Vishal has also worked in the past with Sapient and Patni computers in the US.

     

    Akila Jayaraman

    Akila Jayaraman, has been associated with the mobile industry for over a decade and will now be heading the mobile performance marketing business unit at Madhouse India. As a part of her new role, she will help lead and expand the business across various e-commerce, BFSI and other mobile-first companies for all mobile performance marketing activations. Prior to this, Akila was the Business Development Head for Bharti Airtel at Mahindra Comviva.  In her earlier roles, Akila has handled multiple portfolios in consumer research, consulting and mobile technology sales and has also been a research analyst with Ericsson for their mobile domain.

     

    Speaking on the team expansion at Madhouse, Milind Pathak, COO, Madhouse South Asia, said “We are happy to have Akila and Vishal on board.  Both of them have a great understanding of the mobile ecosystem and bring with them with years of experience and industry knowledge. While Akila’s key area of focus will be growing the performance business, Vishal’s focus will be on expanding the product profile for us. We welcome them to the team and look forward to them joining us in setting new milestones for Madhouse India and creating products and solutions so that ‘we make brands love mobile’.”

     

  • This first of its kind platform showcased India’s best entries offering diverse mobile advertising solutions

    Madhouse hosts mobile advertising event in Bengaluru

    By A Correspondent

     

    Madhouse India has taken a step further towards galvanizing the mobile marketing ecosystem with a first of its kind event – Madlabs. Madhouse in association with YourStory and MobileSparks provided the perfect platform ‘Madlabs’ for start-ups to showcase their innovative mobile advertising solutions in Bengaluru on 7thAugust 2015.

     

    The event commenced with the screening of entries through applications from over 60 participants, from whom 13 were shortlisted to present at the event. With a predefined pitch format, the shortlisted participants coming from varied background of innovative mobile product technology and applications did their passionate pitches and drill of fierce Q&A with the jury. The esteemed jury who shortlisted 5 as the winner of Madlabs 2015 included Sonia Serrao, Chief Manager, Tata Global Beverages; Brij Bhasin, Principal Investor, Rebright Partners; Preeti Desai, Country Manager, MMA India; Vinod Thadani, Chief Strategy Office, Mindshare-South Asia and Unny Radhakrishnan, Chief Digital Office, Maxus-South Asia. The winning teams were-

     

    1. Greedy Games – An innovative Native ad platform for gaming apps that helps brands to engage with mobile audience while they are playing games

    2. Cook Book – An app that connects foodies across the world by collating global recipes according to their preferred taste and language

    3. WhichApp – A platform that helps people discover new apps that their friends are using

    4. Unlockar – A platform that will advertise on the most premium and under-utilized real estate of smart phone device, the lock screen

    5. SnapShopr – An Image search platform on mobile that will help you locate similar products while making a purchase

     

    Speaking about the initiative, Milind Pathak, COO Madhouse South Asia said, “We have received great response for Madlabs in the inception year itself and look forward to extending this property in the years to come. The creativity showcased by all the participants is inspiring and insightful. Now our expert product team will mentor these startups in product enhancement and the next step from that will be to help them commercialise their offerings with brands.”

     

  • Milind comes on board with vast domain knowledge and experience in mobile VAS, marketing & advertising, content, mobile CRM and m-Commerce

    Milind Pathak joins Madhouse India as COO

    By A Correspondent

     

    Mobile marketing and communications company Madhouse announced the appointment of Milind Pathak as COO. He will be reporting in to Joshua Maa, Founder and CEO, Madhouse and Tushar Vyas, Managing Partner, GroupM Interaction, South Asia, and will be based in Gurgaon. Milind comes on board with vast domain knowledge and experience in mobile VAS, marketing & advertising, content, mobile CRM and m-Commerce.

     

    Prior to joining Madhouse, Milind was a part of the One97 Communications’ leadership team and held various roles like the Global Head- New Business & Head – Mobile & Enterprise Marketing. He has over two decades of experience in sales, business development, marketing, strategy and P&L Management. Milind moved to digital domain in 2005 as Co-CEO and Country Manager for Buongiorno and was responsible for setting up the company’s successful operations in India. He has been an active digital evangelist in the Asian market for Mobile Content, Marketing, m-Commerce and Internet.

     

    Joshua Maa, Founder and CEO, Madhouse Inc. said, “India continues to be a priority market for us and we look forward to working closely with Milind as he steers Madhouse India into its next phase of growth.”

     

    Commenting on Milind’s appointment, Tushar Vyas, Managing Partner GroupM Interaction said, “We are excited to have a senior leader from the industry in the Madhouse team. Milind comes with a rich and in depth experience from the telecom industry with depth of experience in Mobile marketing, content and commerce across consumer and enterprise segment. We are confident he will help our clients to seamlessly integrate mobile advertising into their marketing strategies.”