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Tag: Madan Bahal

  • Yorke Communications was co-founded by veteran communications professionals Matilda and Peter Yorke in 2008

    Adfactors acquires strategic stake in Yorke Communications

    By A Correspondent

     

    Adfactors PR has made a strategic investment in Bengaluru-based specialised content company, Yorke Communications. Yorke Communications was co-founded by veteran communications professionals Matilda and Peter Yorke in 2008.

     

    This acquisition significantly strengthens Adfactors PR’s value chain by boosting its capabilities to offer superior content, which can be leveraged across platforms. B2B, B2C and B2G clients stand to benefit immensely from integrated communication services, digital marketing, content creation and distribution.

     

    Madan Bahal, Managing Director and Co-Founder of Adfactors PR, said: “The acquisition of Yorke Communications was inspired by several potential synergies, apart from a perfect culture fit. It will enhance our core offering, as well as market access. For Yorke, it will offer a much larger platform for their offerings. Peter is an inspiring leader who has built an inspiring team and business.”

     

    According to Peter Yorke, CEO and Co-Founder of Yorke Communications, “The demand explosion for rich content is a strategic opportunity that we wish to leverage, across all platforms. A partnership with the market leader will certainly help us scale up our combined offerings. Over the last six years, we have serviced more than 95 satisfied customers with content, created through careful research, audience targeting, meticulous planning and precise orchestration.”

     

    Under the terms of agreement, Yorke Communications will continue to operate as an independent company, under the leadership of Peter Yorke. The transaction was advised by N A Shah Associates, Chartered Accountants.

     

  • This is Adfactors PR's third office in Asia outside India after Dubai and Singapore

    Adfactors expands Asia operations to Sri Lanka

    By A Correspondent

     

    Adfactors PR has set up its Sri Lanka office in Colombo. This is Adfactors PR’s third office in Asia outside India after Dubai and Singapore.

     

    The new company, Adfactors Public Relations Lanka (Pvt.) Ltd., will offer its suite of communications services to Sri Lanka-based businesses – both domestic and international. The firm’s services will be useful to a large number of Indian companies which have business operations in Sri Lanka.

     

    Rezani Aziz, a Sri Lankan national, will spearhead the consultancy’s foray as the CEO. Ms. Aziz was formerly the Head of Corporate Affairs at Standard Chartered Bank and the COO of Strategic Alliance PR, an exclusive affiliate of Burson-Marsteller, in Sri Lanka.

     

    Madan Bahal, Co-founder and Managing Director of Adfactors PR, said, “The intense economic activity in Sri Lanka will have a direct correlation with demand for competent communications services. As a multi-speciality firm with expertise in sectors such as banking and financial services, infrastructure, transportation, energy and natural resources, we will be able to provide expert counsel to Sri Lankan, Indian and multinational businesses operating in this beautiful island nation.”

     

    The launch of Sri Lankan operations was commemorated at an event in Colombo that was graced by Honorable Deputy Minister for Investment Promotion, Mr Faiszer Musthapha, His Excellency Mr Y. K. Sinha, Indian High Commissioner in Sri Lanka, Dr Nalaka Godahewa, Chairman, Securities & Exchange Commission of Sri Lanka, Mr. Ashishkumar Chauhan, Managing Director & CEO, Bombay Stock Exchange, Mr. Krishan Balendra, Chairman, Colombo Stock Exchange, Chairman of Adfactors PR Rajesh Chaturvedi, besides a host of dignitaries from the corporate and financial sector in Sri Lanka.

     

  • These wins have enabled Adfactors PR to register a 20 per cent growth year-on-year and evolve into a multi-specialty firm

    Adfactors PR closes FY 2013 with a string of strategic wins

    By A Correspondent

     

    Adfactors PR closed the FY 2013 with a string of strategic wins from diverse sectors such as Telecom & IT, Energy, Infrastructure, Healthcare, Travel & Hospitality, Automobiles, Consulting and Financial Services. The firm won over 15 strategic accounts, including Vodafone India, iGate, Cairn India, Essar Oil, Gujarat Gas, Goa Tourism, Rail Europe, GIFT City, Bristol-Myers Squibb, Yamaha Motors, Lamborghini India, PricewaterhouseCoopers India, Citibank, Bank of America Merrill Lynch, S&P Dow Jones Indices and UAE Exchange.

     

    Adfactors PR also supported some of the largest transactions in the capital markets last financial year including the initial public offerings of Bharti Infratel, CARE and PC Jeweller, the open offer of GlaxoSmithKline, and the rights offer of Network 18 Media. It also managed several other strategic projects in Public Affairs and Crisis 24×7 practices.

     

    Madan Bahal

    On the new account acquisitions, Madan Bahal, Managing Director, Adfactors PR, said, “Last year was a significant milestone in diversifying our practice and sectoral portfolio. From a largely corporate and financial communications firm, Adfactors PR evolved into a multi-specialty firm. We now have market leading practices in six key sectors.”

     

    These wins have enabled Adfactors PR to register a 20 per cent growth year-on-year. Mr Bahal added, “This is a reflection of the growing confidence of large Indian and multi-national corporations in the firm’s ability to conceptualize and execute PR campaigns that deliver a strategic advantage in the marketplace.”

     

    In the year 2013-14, the firm plans to strengthen new practice areas like Consumer, Public Affairs and Corporate Social Responsibility. Mr Bahal noted, “We need to remain relevant and lead the curve in serving the emerging needs of businesses in these complex times.”

     

    For the record, Adfactors PR serves over 260 retained clients with staff strength of 320 consultants. The firm has its own presence in over 40 centres which include all state capitals, stock market centres and other residual markets.