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Tag: Maa TV

  • Meelo Evaru Koteeswarudu (MEK) and brand new fiction shows aim toattract aspirational Telugu audience

    Maa TV repositions itself to Star Maa

    By A Correspondent

     

    Popular Telugu channel Maa TV which was acquired by Star India has announced a new positioning and refresh along with a new logo, tagline, pneumonic theme track and a new name. Star is now prefixed to the name.

    Actor Chiranjeevi, the chief guest, unveiled the new logo and the brand tagline. Maa TV now becomes Star Maa. The logo’s new identity is red with the intrinsically bold Maa written under it. According to a communique, Star Maa has aggressive and forward-looking plans of growth and expansion. It has plans to consolidate its position in the Telugu market and achieve dominant thought, content and image leadership.

    Said Kevin Vaz, CEO, South Region: “Star India’s acquisition of Maa was a testimony to Star wanting to build and grow in this market. With the brilliant synergy of the strengths of Maa and Star, we believe, we have come a fair distance in the last few months but we are now poised to take a leap,” he said, adding: “Keeping tune with changing aspirations and expectations of audiences is the key to long-term success. Programming innovation, content variety, and modernising the entire packaging and quality of the channel through Star Maa brand refresh is a sign of our commitment to the Telugu people, globally.”

    Speaking on the occasion, Alok Jain, Business Head of Maa, said: “Our aim is to make Star Maa more current and relevant to the viewers. We are crafting a philosophy that respects the spirit of the Telugu peopleacross the globe. Our story-telling develops linkages with the dreams to create an entertainment brand that is consumed by the entire family. We educate, uplift and usher in new thinking. Every Telugu woman and man, who is optimistic and growth-oriented, yet rooted in home and state, is our key audience. Our aim is to be innovative, revolutionary and original in every aspect of our business and hopes to deliver best in this journey.”

  • Maxus decided to co-create integrated branded content with Maa TV

    Maxus devises new campaign for Tanishq

    By A Correspondent

     

    Maxus has joined hands with Tanishq to capture the Southern market as the must-have jewellery brand for weddings through their innovative campaign by integrating the brand with Maa TV.

     

    “Tanishq has an extensive range of regional wedding jewellery for all different communities – a little known fact & essential to communicate. The brand TVC does try to address this, but only that much can be said in a single TVC. The Maxus content team created a win–win association with MAA TV’s editorial team and created a coup of sorts – getting the channel’s most popular faces to create a stunning showcase of the Telegu brides’ must have Telegu jewellery pieces, assuring Andhra/Telengana women that they will get the most spectacular regional range at Tanishq. The MAA protagonist giving their assurance adds immediate believability and trust, something that would otherwise take long to create,” said Sanchayeeta Verma, South Head- Maxus India.

     

    Speaking about the initiative, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited, said, “We are delighted to be a part of this one-of-a kind initiative by Maxus in collaboration with Maa TV. Over the years, we have built a very strong bond with the Telegu community and look forward to growing our relationship by continuing to offer best-in-class jewellery. The Telegu wedding collection by Tanishq brings to life the ancient traditions of the Telegu community in true Tanishq form. We understand the importance of jewellery pieces like Vaddanam and Vanki for a Telegu bride, and are proud to showcase our wedding collection spread across traditional gold ornaments to deck the bride in her finest.”

     

    The campaign saw strong soap actors who are the biggest decision influencers in the Andhra Pradesh and Telangana market coming on board. Furthermore Maxus Bangalore decided to co-create integrated branded content with Maa TV.

     

    As a part of the integrated brand campaign Maxus ESP along with Maa TV selected the three most popular faces of Maa TV-Jyoti (Ashta Chamma), Sirisha (Kanchana Ganga)  and Meghna (Sasirekha Parinayam).

     

    In the TVC, the three ladies adorn the traditional Telugu bridal jewellery by Tanishq. Each jewellery piece, which is a Telugu bride’s most faithful companion, is showcased and the craftsmanship is brought out.

     

  • The agency wins mandate to promote the Telugu version of popular game show format Kaun Banega Crorepati

    Orchard wins mandate to promote ‘Meelo Evaru Koteeshwaru’ on MAA TV

    By A Correspondent

     

    Orchard Advertising has been assigned the mandate of promoting the launch of Meelo Evaru Koteeshwaru, the Telugu version of Kaun Banega Crorepati on Telugu entertainment channel MAA Television Network Limited. Going on air from mid-June 2014 and hosted by South Superstar Nagarjuna, MAA TV aims to raise the bar in the Telugu TV general entertainment space.

     

    Ratnakar Rao, CEO of MAA TV said, “Having known Leo Burnett for many years and looking at the agency’s track record in promoting KBC and other big shows, the obvious choice for us was to work with them on this project. We have been working with Orchard, Leo Burnett’s entity based in Bangalore for a while now and for our latest show, the fit seemed right and it didn’t take long before we signed up with them.” Adding further he said, “The team at Orchard came up with an insightful and relevant concept that connects the essence of the program’s benefit with the aspiring participants of the show. We are working with Orchard on an integrated campaign for the two phases – one to promote participant registrations and two, the viewership build up.”

     

    Neha Contractor, Branch Head and Vice President, Orchard Advertising, Bangalore added, “We are very excited about this partnership. We have put together an extensive mass media campaign that has been designed using all media platforms like TV, newspaper, radio, hoardings, digital and social media to promote the show in every nook and corner of the state. Ratnakar himself is a veteran from the advertising world and it has been wonderful working with him in co- creating this successful campaign.”

     

    MAA TV has received 1.2 million calls for entries already through the initial reveal and CFE ads executed by Orchard Advertising.

     

  • Maa TV's Outdoor flooded with Properties across many districts of Andhra Pradesh

    Maa network goes aggro on OOH

    By A Correspondent

     

    To target all the sections of Telugu viewing population in Andhra Pradesh, Maa TV has gone out on the streets to promote their programs using the outdoor medium. The channels have been heavily promoted using flyover bridges, unipoles, centre medians and other offside promotions include train & bus branding too. The total outdoor units used are 200 Hoardings, 200+ Centre Medians across Andhra Pradesh.

     

    The highlight of the campaign was the selection of specific locations to place the outdoor creatives that have additional cut out of characters in heavy traffic areas.

     

    The channel was promoting their upcoming annual awards function, Cinema Awards 2012 heavily and also 2-month long programs that are running on Maa Gold.

     

    Maa Television Network has promoted all their programs in major parts of the state -Hyderabad, Vishakhapatnam,Vijayawada, Tirupathi and other few towns. It will be top among the GECs in Andhra Pradesh promoting the programs in a huge scale.