MxMIndia

Tag: M/Six India

  • Will lead the agency’s digital marketing services in the country

    M/Six appoints Sahil Sachdeva as National Digital Head

    By Our Staff

     

    Sahil Sachdeva
    Sahil Sachdeva

    M/Six, GroupM’s outcome-based agency, has appointed Sahil Sachdeva as the National Digital Head.

     

    In his new role, Sachdeva will be responsible for managing the agency’s national digital services and helping existing and new clients transform their digital processes and marketing strategies as well as achieving ROI driven marketing outcomes. He will focus on strategic and innovative solutions, this will include the continued development of integrated and ‘Always-on’ digital strategy that cuts across programmatic, paid, social, search & eCommerce.

     

    Said Saket Sinha, Senior Vice President and Head of m/SIX India: “Sahil has been a part of the family for a long time now. He brings with him in-depth knowledge and great expertise in the digital field. I am confident that Sahil will play a key role and help us elevate our business offerings and deliver the best to our clients in the digital space.”

     

  • Will strengthen brand

    M/Six wins Nilon’s food mandate

    By Our Staff

     

    M/Six, the GroupM outcome-based agency, has won integrated media duties for Nilon’s  processed food companies. The agency will drive Nilon’s brand experience with its data intelligence and consumer-centric approach.

     

    Said Saket Sinha, Senior Vice President and Head of M/Six India said: “We are thrilled to have a name like Nilon’s added to our clientele. Nilon’s partnership is very special to us since they capitalize on m/SIX’s CPG expertise. Our teams will further strengthen the brand’s presence across the country using our capabilities of strategic planning at both, a macro and micro level.  Our teams will closely work together, targeting a clearly-defined audience effectively and efficiently through our marketing strategies.”

     

    Added Dipak Sanghavi, Managing Director and CEO, Nilon’s said, “Nilon’s as a brand is on a growth path, and we wanted to partner with a team who could align themselves to this journey. We started working closely with M/Six for the launch of our new brand campaign ‘Isme pyaar mila hai’. So far, the team has been able to meet our objective of driving consideration for the brand and with their deep expertise in social media and digital marketing, they did a commendable job. We are looking forward to working with M/Six’s dynamic team to further strengthen our brand presence.”

     

  • These visuals will be combined with an emotional audio narrative celebrating these wonderful men

    M/Six gets India Gate Foods to celebrates gender-neutral homemakers

    By A Correspondent

     

    M/Six Content+ in partnership with Blush has collaborated with India Gate Foods to celebrate and honour their partners for rising up to the occasion and breaking the gender stereotypes during these hard pandemic times.

     

    Said Ayush Gupta, Business Head KRBL:  “Caring for each other, family bonding and rising up to the situation are some of the core brand values of India Gate Foods, which made this association a seamless brand fit to showcase the positive shift of traditional gender roles with everyone in the household a homemaker in the current scenario.”

     

    Added M/Six India Head Saket Sinha: “The initiative strongly ties back to the brand ethos and also seamlessly allows the product to be a part of the story”.

     

    Curated entirely from home, these visuals will be combined with an emotional audio narrative celebrating these wonderful men making this content an ode to all the homemakers, whether male or female.

     

     

  • Demonstrated on Veeba, the campaign enables digital targeting, measurement and attribution from DOOH placements

    Xaxis executes digital outdoor for Veeba

    By A Correspondent

     

    GroupM’s Xaxis in partnership with M/Six and Lemma recently announced the results of their pioneering digital out-of-home (DOOH) campaign for Veeba Sauces. The campaign showcased new real-time audience targeting and measurement capabilities for out-of-home advertising and helped increase in-store sales by more than 15 per cent.

     

    Said Ankit Sharma, brand manager at Veeba Food Services: “Xaxis presented us an opportunity to deliver programmatically digital out of home. With our fantastic product line-up, being able to display our message in target stores supported by mobile activity, remarketing to users who were within 20 meters of a DOOH location, was a smart approach. The campaign helped increase sales by 15% across the target 24/7 stores in Delhi. Moving forward, it is a channel we will be considering within our media mix.”

     

    Added Saket Sinha, senior vice president and head of M/Six India: “M/Six has always believed in outcome-based advertising, and that connecting with walk–in consumers at a store is a critical part of the marketing funnel. By enabling brands to tap into the benefits of programmatic advertising, we were able to provide Veeba Sauces with a unique medium to reach consumers with eye-level messaging and  cover an area far greater than what was possible through traditional OOH.”

     

    Said Bharat Khatri, country lead, Xaxis India: “Out-of-home advertising has always been an effective media channel to drive awareness for brands and now combined with programmatic technology this medium is more automated and measurable than ever before. We saw all the benefits of programmatic DOOH come to light, the ability to communicate in real-time through networked digital screens, wi-fi and mobile broadband to deliver contextually relevant messaging, and drive more immediate consideration, trial and purchase. This is a compelling reason for brands to invest in DOOH.”