MxMIndia

Tag: M K Machaiah

  • To be incharge of consolidated media duties of media planning and buying

    Wavemaker wins media mandate for Tata Consumer Products

    By Our Staff

     

    Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata group under one umbrella, has awarded its consolidated media duties of media planning and buying for its India business to Wavemaker India.

     

    Said Puneet Das, President, Packaged Beverages, India & South Asia, Tata Consumer Products: “We have been working with Wavemaker on the packaged beverages business and are now delighted to extend our partnership with Wavemaker for our media mandate of the TCP India packaged foods and packaged beverages business. We look forward to a continued strong partnership and unlocking synergies with the consolidation of the TCP India brands under Wavemaker India”.

     

    Speaking on the win, Ajay Gupte, CEO – South Asia, Wavemaker added: “We are ecstatic to bag the consolidated mandate of Tata Consumer Products in India. To partner with one of the most trusted brands in the country is an honour and huge responsibility at the same time. We are glad to partner with TCP in their ambition to become a leading FMCG player in the country.”

     

    Commenting on the win, M K Machaiah, Chief Client Officer & Head – South, Wavemaker India, said: “We are delighted to be appointed by Tata Consumer Products as their media partners for India. I believe our positive provocative framework compliments the brand’s aggressive growth plans. With the help of our expertise across data, media, content, technology, we are confident of landing business goals for various brands of TCP.”

     

  • In his new role, Mac will lead the integrated approach to consumer engagement and strengthen brand propositions across all consumer touchpoints including traditional, social and experiential

    Mindshare appoints M K Machaiah as Chief Innovation Officer – S Asia

    By A Correspondent

     

    Mindshare has announced the appointment of M K Machaiah, better known as Mac, as Chief Innovation Officer – South Asia.

     

    In this role, Mac will lead the integrated approach to consumer engagement and strengthen brand propositions across all consumer touchpoints including traditional, social and experiential. He will be responsible for setting up Innovations Lab through systemic integrations of Content+, Social and Activations and building sports practice. He will build future ready capabilities and revenue models by assessing scope of each practice, set the innovation vision and drive the team to work on client specific propositions.

     

    Said Prasanth Kumar, CEO Mindshare South Asia, on the appointment: “Mac has been a part of the Mindshare family and comes with credible and rich experience in the industry. We have always taken not just the lead but also the leap in defining industry’s best practices and becoming the trusted marketing partners for our clients. To take this leap, we have appointed Mac Machaiah as Chief Innovation Officer – South Asia who brings experience across industries and markets, which makes him the perfect fit to assist in the growth of the agency. We warmly welcome Mac on his new role and look forward to reaching greater heights.”

     

    Commenting on his new role Mac said: “Mindshare is one of the largest media agencies and I am extremely delighted to embark on a new journey with them. It’s an honour to be a part of an organization with great stature in the industry.  I am excited to be working with some of the top creative and strategic minds in the industry at Mindshare. I look forward to utilise my knowledge and experience to fortify our position in the market and assert the trust of our partners and consumers”