MxMIndia

Tag: M G Parameswaran

  • The course is aimed at identifying, nurturing, and providing high quality creative talent to member agencies

    3-month online copywriting course unveiled by AAAI

    By A Correspondent

     

    Advertising Agencies Association India (AAAI), has launched a specialized course in Advertising Copywriting, online. In keeping with the objectives of AAAI, the course is aimed at identifying, nurturing, and providing high quality creative talent to member agencies.

     

    The course has been developed by Omnivore Academy, AAAI’s Knowledge Partner, and is backed by experienced faculty who are not only acclaimed and much-awarded Creative Directors, with an enviable portfolio of successful campaigns under their belt, but are excellent teachers too, a rare combination.

     

    The duration of the course is 3 months, and will be conducted entirely online. The course can be accessed by a student anywhere, anytime, as long as he/she has internet connectivity. The curriculum has been developed keeping in mind the specific needs of the advertising industry – so it covers everything a copywriter would need to know and work on in an agency – from understanding the brief, to generating ideas, writing headlines, body copy, slogans/taglines, writing scripts for TV and Radio, developing campaigns for Digital Media, etc.

     

    The course consists of 18 modules, 20 exercises and will take around 3 hours of course-work every week during the 12 week / 3 month program.

     

    Dr M G Parameswaran

    Speaking on this initiative, Dr M G Parameswaran, President, AAAI, said, “At AAAI training and development is a key part of our agenda and we are rolling out a series of initiatives under the banner ‘AAAI PROWESS’. The online copywriting course with knowledge partner Omnivore Academy is the first under this new banner. Since the course is run under the aegis of AAAI, we have powerful resources at work here – the Panel of Advisors comprise highly respected people from the advertising industry. We are delighted to have Omnivore Academy as our Knowledge Partners as they bring on substantive and enriched learning into their unique curriculum.

     

    “We want to give talented young people from all over the country an opportunity to excel in a creative career,” he said, “So we’re offering 50% Scholarship to candidates who pass the AdCAT (Advertising Creative Aptitude Test), and successfully complete the course.”

     

    He continued, “We want the course to be a complete ‘incubation’ process’ – from finding talented young people, to nurturing them, and finally giving them hands-on, practical experience. So we’re also endeavoring to offer a 2-month internship with member agencies. And if she/he proves to be good, the agency may offer a job, too!”

     

    Rajan Nair

    Adman Rajan Nair, Course Director, Omnivore Academy and visiting faculty at MICA, said: “We are looking forward to commencing the course soon and are confident it would develop a great pipeline of copywriting talent for the industry”.

     

    The course will start on 1 Sept, 2015, with the first batch of 30 students.

     

  • The Workshop is scheduled for Friday, 26th June and would be facilitated by Ruma Biswas, Managing Partner (South Asia), Progress-U

    AAAI announces day-long workshop for ad professionals

    By A Correspondent

     

    Advertising Agencies Association of India (AAAI) announced its one-day workshop on Negotiation Skills, to be held at its new Secretariat and Training Center at Marathon Futurex, Mumbai. Designed for senior advertising industry professionals, the Workshop is scheduled for Friday, 26th June and would be facilitated by Ruma Biswas, Managing Partner (South Asia), Progress-U.

     

    This interactive and experiential workshop is designed to meet the key objectives viz. to develop an optimal negotiation mindset, to be able to build trust in the negotiation process by adjusting the verbal   and non-verbal communication style, to learn a systematic process for negotiations, to be able to develop effective negotiation strategies and to improve the approach in dealing with tough negotiations.

     

    Elaborating more on the workshop, Ruma Biswas stated: “Modern Negotiations” program is designed to help leaders with powerful strategies in order to navigate today’s tough business environment with win-win deals. Progress-U has been developing leaders, sales people and professional coaches in Asia for the past 12 years with a passion for care and progress. With operations in Hong Kong, India, Singapore, China and Japan, Progress-U is a pioneer in leadership development.”

     

    M G Parameswaran

    Dr M G Parameswaran, President of AAAI added:  “As an industry body AAAI is involved with many issues facing its member agencies. Helping agencies manage their services better, get better remunerated and improve their professional skills is a key item on the agenda of AAAI. We believe that sharing learnings and knowledge is the best way to prepare the agencies for the future.  This Workshop is just the beginning of a long list of seminars and knowledge sessions that we have planned at the new AAAI Training Centre”.

     

    Senior professionals from numerous large and small agencies have already enrolled for this workshop which has a very limited number of seats.

     

  • The Knowledge Seminars will include a fusion of inspiring speakers on a cross section of subjects which delegates are generally not exposed to

    Goafest Knowledge Seminar committee announces additional speakers

    By A Correspondent

     

    The Organizing Committee of Goafest 2015 released the second list of speakers for the Knowledge Seminars. The names are: Chetan Bhagat, Author, Vikas Bahl, Indian Film Producer, Screenwriter & Director, Suhas Gopinath, CEO and Chairman of Global INC., East India Comedy, one of the most promising names in the comedy circuit. This year, the Knowledge Seminars will include a fusion of inspiring speakers on a cross section of subjects which delegates are generally not exposed to.

     

    Nakul Chopra
    M G Parameswaran

    Commenting on the list of speakers, Nakul Chopra, Chairman of Goafest 2015 & Vice President of Advertising Agencies Association of India (AAAI) said, “In its 10th year we want Goafest to be spectacular. Our endeavour is to make the content of the festival even richer. We want the young delegates to have the fullest opportunity to learn, imbibe and celebrate creativity.”

     

    Dr. M.G. Parameswaran, President of AAAI said, “The diverse and stimulating line up of speakers will be a great learning for all the delegates. We look forward to great sessions with each one of these reputed speakers.”

     

  • Santa Claus is comin' to town! So we asked some industry captains to tell us what goodies they would like Uncle Santa to bring them this Dec 25

    Dear Santa…

     

    On the occasion of X’mas 2014 so we asked some industry captains to tell us what goodies they would like Santa Claus to bring them this Dec 25. Interviews by Shobhana Nair here goes:

     

    Srinivasan K Swamy, Chairman and Managing Director, RK Swamy BBDO

    If I were to wish for something, then this would be double digit GDP growth of our economy in 2015!

     

     

     

    M G Parameswaran, Member Management Board, FCB Ulka Advertising

    I wish Santa Claus to bring to the advertising agency business a big bottle of confidence tonic! An elixir that will infuse everyone in our exciting world of advertising with extra courage, confidence and spirit; to believe in the industry, to believe in their own competence and contribution to the success of brands and most importantly a unshakeable faith in the greater purpose of advertising: to move consumers from their inertia, to keep the wheels of industry moving, to make the world a better place, one OTS/ one TRP at a time!

     

    Piyush Pandey, Executive Chairman and Creative Director, South Asia

    Ogilvy & Mather India

    I’d like Santa to distribute small and beautiful packets of wisdom for everybody in the industry.

     

     

    Satyan Gajwani, CEO, Times Internet

    New consumers are buying smartphones everyday, but for them to be useful, the cost of data needs to reduce. When users want to pay for something, it shouldn’t be as cumbersome as it is today.

     

     

    Ashish Bhasin, Chairman & CEO South Asia – Dentsu Aegis Network

    If Santa Claus could meet with the Finance Minister and emphasize upon him that in the forthcoming budget he needs to give a sensible taxation regime, particularly with respect to service tax and VAT applicable on the advertising and marketing communications business, I think it will go a long way in helping our industry grow. A an industry, we want to show our creativity in the area of advertising and not in the area of creative accounting!

     

    Prashant Panday, MD & CEO, ENIL

    The one thing is that Phase-3 auctions get completed before March 31 and migration of 21 Phase-2 licences which are lapsing on March 31st happens on time.

     

     

     

    Anirudh Dhoot, Director, Videocon

    In line with our Prime Minister’s vision of “Make in India”, we expect policies and infrastructural support for electronic components and panel manufacturing in India. India has the potential to become a global electronics manufacturing hub not only for internal consumption but also satiating global requirement.

     

     

    Sanjay Mehta, Joint CEO, Social Wavelength

    The one thing that I’d want Santa Claus to bring to our industry, would be Better Retainer Fees :)  For all the hard work that the social media agencies do for clients, from strategy to execution, from creatives to media, from technology to ORM, we still don’t get adequate respect, reflected in terms of decent monthly retainer fees! As we get into 2015, I hope Santa Claus makes our clients acknowledge the role we play and compensate us better!

     

    Santosh Padhi, Chief Creative Officer & Co-Founder, Taproot India

    I’d want Santa to give us an emotional gift in the form of ‘unity within the industry’. We are fighting so much within ourselves and are even ready to kill each other for business. We are going from bad to worse now. There’s a long list of things that I am seeking from Santa but I definitely feel that people should follow ethics and morals. We need to make it a human industry. There’s just no humanity left and that’s a huge disconnect.

     

    Arvind Sharma, former President, AAAI

    There was a great deal of optimism and hope during BJP’s election campaign. And so far it has translated into foreign investment flowing into financial markets. But as far as the ground is concerned, things have to yet get better. We hope 2015 will bring strong growth in the economy for the overall business. Advertising industry depends on the client’s growing business, their budgets and spends. They have been really tight for the last two-and-a-half years. We hope that will change in the coming year.

     

  • Senior ad professional and advisor, FCB Ulka, Dr M G Parameswaran, was elected President of the Advertising Agencies Association of India (AAAI) for the year 2014-2015 at its AGM held on Friday

    M G Parameswaran is new AAAI president

    M G Parameswaran

    By A Correspondent

     

    Senior advertising professional and advisor, FCB Ulka Advertising Pvt Ltd, Dr M G Parameswaran, was elected President of the Advertising Agencies Association of India (AAAI) for the year 2014-2015 at its AGM held on Friday. Nakul Chopra, CEO South Asia, Publicis Communications was elected Vice-President.

     

    Other elected members of the Executive Committee are: Nagesh Alai (Interface), Sam Balsara (Madison), Rana Barua (Contract), Ashish Bhasin (Aegis Media), Kunal Lalani (Crayons), Rohit Ohri (Dentsu Creative Impact), Pranav Premnarayen (Prem Associates), CVL Srinivas (GroupM), Vivek Srivastava (Innocean) and Srinivasan K Swamy (RK Swamy BBDO). Arvind Sharma as the immediate past president will be ex-officio member of the new execom.

     

  • FCB Ulka Advertising chief M G Parameswaran is set to be the next President of the Advertising Agencies Association of India. A formal announcement of this is to be made soon

    MG ‘Ambi’ Parameswaran to be AAAI president

    M G Parameswaran

    By A Correspondent

     

    Author and Adviser, FCB Ulka M G Parameswaran is set to be the next President of the Advertising Agencies Association of India. Ambi, as he’s popularly known in the fraternity, and is currently vice-president of the apex association of advertising agencies. A formal announcement of this is to be made shortly, MxMIndia learnt at Goafest 2014 last week.

     

    Former Leo Burnett Chairman and CEO Arvind Sharma has been President of the AAAI since 2012 and his term is expected to end next month. Mr Parameswaran will be the 44th head of the body (48th if you include those who held mulitiple, non-consecutive terms).

     

  • The Olive Crown Awards This award will honour a company's commitment to being socially and environmentally responsible by engaging in CSR activity that has an impact on society

    IAA Olive Crown introduces ‘Corporate Social Crusader’ Award

    By A Correspondent

     

    The IAA Olive Crown Awards, the first award for creative excellence that encourages and espouses the sense of communicating sustainability in India (and Asia too), has introduced a

    a special ‘Corporate Social Crusader’ award that celebrates ‘doing’ rather than ‘talking’.

     

    Ambi Parameswaran

    This award will honour a company’s commitment to being socially and environmentally responsible by engaging in CSR activity that has an impact on society. Said M G Parameswaran, Chairman, Olive Crown Awards: “This is a special award that we will present to a corporate that has let its actions speak louder than its words. The award will celebrate a corporate social initiative undertaken in the last year. We will have a special jury consisting of senior people representing corporates and advertising. With the changes in the Companies Act with respect to CSR, we felt there was a need to focus sharply on this activity”.

     

     

    Srinivasan Swamy

    Added Srinivasan K Swamy, President IAA India Chapter: “The Olive Crown awards are already being seen as a cause. This provided us an ideal platform to launch this very meaningful Corporate Social Crusader Award. We already have the Green Crusader Award where recipients of great eminence have graced our event. This will be another such coveted award.”

     

    The details for sending in entries for the IAA Olive Crown Social Crusader Award can be seen at Item No. 20, Call For Entries at iaaindiachapter.org

     

     

     

  • Swami Sukhabodhananda, Graham Fink and Abhishek Kapoor have joined the line-up of speakers at Goafest 2013

    Additional speakers for Goafest announced

    By A Correspondent

     

    The Goafest 2013 committee has confirmed the participation of three more personalities as speakers: Swami Sukhabodhananda, Founder Chairman of Prasanna Trust; Graham Fink, Chief Creative Officer, Ogilvy & Mather China; and Abhishek Kapoor, Indian film writer and director.

     

    MG Parameswaran

    Goafest 2013 Knowledge Seminars Chairman M G Parameswaran said, “We have lined up a great list of speakers this year and this third set is possibly a bit different from the other names announced. We have Graham coming from China, the hottest consumer market in the world today. We also have two speakers from very different domain, and you can’t get any more different than this. Swamiji was the only speaker at AdAsia 2011 to get a standing ovation. I am sure he will bring a lot of new thought to the seminars. And who said ad awards cannot get a bit of stardust. Abhishek who delivered a super hit last month is sure to deliver a super hit talk in Goa!”

     

     

    Nakul Chopra

    Goafest 2013 Chairman Nakul Chopra said, “This stellar line up of speakers is among the very best that Goafest has ever had. The added diversity that speakers like Swamiji and Abhishek bring will be a unique and welcome addition to this year’s Knowledge Seminars. We look forward to great sessions with each one of these reputed speakers.”