MxMIndia

Tag: M C Cariappa

  • The new campaign takes the Phase 1 idea ahead with new situations and different environments

    L&K Saatchi & Saatchi’s takes forward #feelslikejockey campaign

    By A Correspondent

     

    L&K Saatchi & Saatchi have taken forward the ‘Feels like Jockey’ campaign created in 2016. The films have been directed by Hans Emanuel and shot in Los Angeles, CA.

     

    Talking about the campaign, Debarjyo Nandi, Sr.Vice President, L&K Saatchi & Saatchi said: “An idea that ‘fits like a song’ with the product and the brand, an all-time classic song, iconic American locations, amazing dancers, a celebrated choreographer, a relentless cinematographer, an energetic director and an ever supportive client, all the ingredients that could have only created magic!”

     

    Added M C Cariappa, President, Sales and Marketing, Jockey India: “The ‘Feels Like Jockey’ campaigns are created to strengthen the core proposition of fit and comfort of our core range of men’s and women’s innerwear while ensuring the brand continues to build relevance and affinity with the youth.”

     

     

  • The leading brand of innerwear, leisurewear, sportswear and swimwear for men and women has appointed Law & Kenneth as its creative agency

    Jockey opens new page with Law & Kenneth

    By A Correspondent

     

    Page Industries Ltd, the brand custodians of Jockey in India, have appointed Law & Kenneth Communications as their brand communications partner after an extensive multi-agency pitch process.

     

    Confirming the news,   M C Cariappa, Senior General Manager -Sales and Marketing, Jockey India said,  “Law & Kenneth give us the confidence with their understanding, insights, effective go to market strategy and clear vision for the brand. We look forward to an exciting and  fruitful association and are confident that the brand will move to greater heights”.

     

    Commenting on the win, Anil S Nair, Chief Executive Officer and Managing Partner, Law & Kenneth Communications India, said “Winning Jockey business is the best possible start we could wish for in the new year. We are extremely excited about getting Jockey’s mandate. It’s a dream brand for us to have in our portfolio and we look forward to doing some exciting work for the brand.”

     

    L&K’s Mumbai office will handle the account.