MxMIndia

Tag: MY FM

  • The on air culmination will take place on February 8 and will be on air from 5-9pm with a repeat on Sunday

    My FM launches ‘Ek Aur Award’

    By A Correspondent

     

    My FM has launched ‘Ek Aur Award’, an awards show that takes a satirical dig on major events and personalities that were in the limelight in 2019. These are consumer choice awards, where listeners have voted for various categories. The on air culmination will take place on 8th February and will be on air from 5-9pm with a repeat on Sunday, Feb 9 at 2pm on across the network.

     

    Speaking on introducing Ek Aur Awards, Vinay Manek Singh, Programming Head, My FM said: “It’s fun, edgy and intends to add a lot of pun! The idea is to spice things-up in our existing bouquet of shows. After getting a lot of warmth in its first season, we decided tobring these back for our listeners. It also extends the right of decision making to our listeners where, by voting, they can choose the winners in various categories. We are excited and hope to receive a lot of positive engagement from our listeners.”

     

     

  • The campaign will run in order to mobilize the listeners and talents across all the seven states and 30 cities

    My FM puts women’s safety at the core with its latest ad campaign

    By A Correspondent

     

    My FM has launched ‘My FM hai Why FM- Sawal Uthao Beti Bachao’ campaign that aims to highlight questions on why we still do not have a sense of security and why is society, administration and the media not doing enough on the issue of women’s safety. The campaign will run in order to mobilize the listeners and talents across all the seven states and 30 cities.

     

    Speaking on the launch of the campaign, Vinay Manek, National Programming Head, My FM, said: “Women safety is one of the biggest concerns with national prominence to our society. We at My FM felt it’s our duty to bring a campaign that will not only create awareness but also provide strength to women across the nation with ‘Sawal Uthao Beti Bachao’ initiative. This is our first step towards women safety, where questions on their security, education system and various other aspects will be discussed. We aim to promote the same across all our stations and make our women feel safe in our country.”

     

     

  • The ad campaign will be on air for two months

    My FM conceptualises ‘Plastic Bharat Chhodo’ ad campaign

    By A Correspondent

     

    My FM has launched the ‘Plastic Bharat Chhodo’ campaign to address the issue of plastic usage in the country. The campaign aims to promote a greener and cleaner India and discourage the use of plastic in any form.

     

    Said Rahul Namjoshi COO, MY FM: “Plastic is one of the biggest mess that we are currently living with. The government of India is now extensively working towards this as Prime Minister Shri Narendra Modi is at the driving seat of this initiative. We are hopeful that a small effort like ours for this cause will go a long way in making big changes. Keeping this in mind, we have started this initiative.”

     

     

  • The track extends the brand promise of spreading positivity amongst listeners

    My FM launches new brand jingle

    By A Correspondent

     

    FM radio station network My FM has launched a new brand jingle in collaboration with music composer Rochak Kohli. The track extends the brand promise of spreading positivity amongst its listeners.

     

    The jingle is written by Vayu, sung by Divya Kumar and has been performed by choreographer Melvin Louis.

     

    Speaking on the launch, Rahul Namjoshi, Chief Operating Officer, My FM, said: “With this amazing sound, we are entering into the festive season with a bang. At MY FM, we have always believed in providing an outstanding listening experience. In the last four months, we have successfully launched three unique content properties like Cheers, Kumar Vishwas Show and Mafia Stories. Now, we are out with our new brand jingle which is pacey, peppy and unconventional. We are sure our listeners will sing and dance along this number.”

     

     

  • Namjoshi has been with the organisation since 2007 – first as Station Head – Ahmedabad and later as National Head – Corporate Sales

    Rahul Namjoshi is COO, My FM

    By A Correspondent

     

    We missed this news last week. My FM, the wing of the Dainik Bhaskar group, has elevated Rahul J Namjoshi as its Chief Operating Officer (COO). Namjoshi has been with the organisation since 2007 – first as Station Head – Ahmedabad and later as National Head – Corporate Sales.

     

    Said Pawan Agarwal, Deputy Managing Director, Dainik Bhaskar Group on the appointment: “Rahul has been associated with us since 2007 and under his guidance, My FM has achieved many milestones. As a Business Head, he has played a pivotal role in driving growth. We are confident that he will continue to lead the organization on its journey through the steady growth path”

     

    On his elevation, Namjoshi said: “I am delighted by the faith the company has shown in me and look forward to further strengthen its brand position in retail and corporate markets. Will try to use my experience in the industry to help contributing to the growth story of the brand and reach to higher scales in this challenging phase”

     

     

  • The radio station will now have more of a local Marathi flavor on all the on air shows

    My FM revamps programming in Maharashtra

    By A Correspondent

     

    My FM has expanded the Marathi content across its station. The radio station will now have more of a local Marathi flavour on all its on-air shows.

     

    The new introduction in the programming lineup includes Unplugged Amey show “Wagh Cha Swag” which will be hosted by Amey Wagh along with a humour segment “Kaku vs Kaku”.

     

    Commenting on the revamp, Vinay Manek, Programming Head said: “My FM has always focused on broadcasting the content that attracts the interest of the listeners. Basis the feedback we received from our listeners in Maharashtra via ‘Aapki Marzi Campaign’, we have incorporated and launched new programs keeping their preferences in mind. With these added features we wish to maintain their trust in us and offer the content which they want to listen.

     

    Speaking on the development, Rahul Namjoshi, Business Head, My FM said: “We are customer centric organization and our USP is the strong local connect that MY FM guarantees. Listening to our regional language has its own charm and with the introduction of new shows in Marathi language will definitely be valuable for us to connect with our listeners’ ”

     

     

  • The listener connect campaign,seeks inputs on the content and choices of the people of Maharashtra

    My FM connects with Maharashtra listeners to check on their ‘Marzi’

    By A Correspondent

     

    My FM has launched the ‘Marzi’ campaign that will reach out to people in the cities of Aurangabad, Nashik, Jalgaon, Solapur, Ahmednagar, Sangli, Nanded, Dhule and Akola.

     

    Commenting on the campaign, Rahul Namjoshi, Business Head, My FM, said: “When we launched, we had committed to our listeners with a promise that radio in Maharashtra will be as per the “Marzi” of people in Maharashtra. Continuing on with the promise, we want to once again take another step in identifying the needs and the expectations from radio and keep up with the promise and the tradition. Maharashtra is our largest network and a key focus for us, basis the inputs from the connect campaign we will further align our content to give a truly world class Marathi Radio.”

     

    The campaign will reach out to people through radio, print, digital and mobile marketing. People can share their preferences by filling up the survey on the microsite or drop in duly filled survey form printed in Divya Marathi at My FM offices across various markets.

     

     

  • 10-day special feature stories of legendary authors

    My FM unveils story festival on ‘Zindagi Express Show’

    By A Correspondent

     

    FM station network My FM has introduced a 10-day story festival which will feature stories of some of the legendary authors. The story will be narrated by RJ Aarti and will be broadcast across Gujarat from 9pm onwards every weekday.

     

    The story festival will feature the works of authors such as Rabindranath Tagore, Prem Chand, Amrita Pritam, R K Narayan and many more. Every day one of the legends story will be featured in the show.

     

    Commenting on the initiative, Rahul Namjoshi, Business Head, My FM said:“Our show Zindagi express has been getting outstanding response in Gujarat. This festival is an attempt to offer differentiated content and a unique listening experience to our listeners. Looking forward for an intriguing response.”

     

    Speaking on the initiative, Vinay Manek, National Programming Head, My FM added: “The idea behind doing this was to being alive the art of storytelling which is an integral part of entertainment in India. With the current lifestyle of people who are either continuously busy on their watsapp or who have becoming couch potatoes, the art of storytelling has gone missing. With our small effort we hope to revive the lost love on the art of storytelling.”

     

     

  • The campaign aimed at addressing the taboo around periods

    My FM wins a Bronze at New York Festival Awards

     

     

    My FM has won a Bronze for Maango Haq Se activity under the Health/Medical category. My FM ran a campaign wherein it encouraged menstruating women of all sections to use sanitary napkins and not resort to unhygienic alternatives like a strip of cloth or other materials. The campaign aimed at addressing the taboo around periods and ignorance about using sanitary napkins in the less privileged strata of the society.

     

    Commenting on the initiative, Rahul Namjoshi, Business Head, My FM said: “This is the third year in a row that our initiatives have been appreciated at New York Festival. At My FM our endeavour has been to create activities for listeners that create a social impact and benefit the entire community.”

     

     

  • The show will run in the new markets such as Bikaner, Hissar, Karnal, Aurangabad, Nasik, Jalgaon, Solapur, Sangli ,Dhule, Akola, Nanded and Ahemadnagar

    My FM announces launch of new show, Chingum Boy

    By A Correspondent

     

    My FM has brought on air its new show, ‘Chingum Boy’. The show will run in the new markets such as Bikaner, Hissar, Karnal, Aurangabad, Nasik, Jalgaon, Solapur, Sangli ,Dhule, Akola, Nanded and Ahmadnagar.

     

    Commenting on the initiative, Rahul Namjoshi, Business Head, My FM said: “Chingum Boy is tried and tested concept, it was a run-away success in our old markets. Looking at the success we now plan to launch it in the new markets. I am sure this naughty kid will spread laughter riot in these cities too”

     

    Added Vinay Manek, National Programming Head, My FM remarked, “Chingum Boy symbolises that affable kid we all have, within us. He is sweet, innocent but with a streak of mischief and we are guilty of curbing it for varied reasons. MY FM encourages in true spirit of ‘Jiyo Dil Se’ to unleash that kid. With ‘Chingum Boy’, our listeners will get an opportunity to play along and chuckle with the most beloved brat on radio. As Gulzar saab also said ‘Dil toh bachcha hai ji’- so don’t hold up and don’t stop having fun!”

     

     

  • Bestselling author turns RJ this Navrati for the radio station

    Amish Tripathi presents the story of Advitiya Sita on My FM

    By A Correspondent

     

    This Navratri My FM celebrates women empowerment with a show titled ‘Advitiya Sita’ by Amish Tripathy, popular fiction writer. The show runs across network everyday till September 30.

     

    Commenting on the show and the association, Amish said: “The fight for equality between men and omen, across all communities in India, is one of the most important issues confronting us today. A country cannot achieve its true potential if half its population is kept suppressed. Even one of our ancient scriptures has said that ‘Gods stop answering prayers and abandon the land where women are not respected.”

     

    Added Viplove Gupte, Chief Programming Officer, My FM: “What is one of the most noteworthy things that we at My FM intend to do every time is that break the rules of radio and bring out something that provides a pleasant surprise to our listeners. With our new positioning “Aaj Kuchh Achchaa Sunte Hain”, we have decided to bring “happy listening” experience for our listeners.

     

     

  • The campaign attempts to inspire its listeners to look at the brighter side of things

    My FM extends ‘Jiyo Dil Se’ proposition further in latest brand campaign

     

     

    My FM, the radio arm of DB Corp, has launched a new brand campaign with the punchline ‘Chalo Aaj Kuch Achcha Sunte Hai”, which stems from the brand proposition of ‘Jiyo Dil Se’. The idea takes form through a print and outdoor campaign supported by the station jingle. DDB Mudra is the creative agency.

     

    Said Harrish M Bhatia, CEO My FM: “My FM believes that it has larger role to play in people’s life than just entertainment, our attempt is to bring back the unadulterated entertainment, light hearted purposeful listening that radio promises. The current campaign is a huge reflection of that.”

     

    Commenting on the launch of the new campaign, Rohit Mehrotra, Brand Head, My FM, added: “We want to take the brand to the next level. The idea is to position ourselves as a complete “family listening radio station”. Chalo Aaj Kuch Achcha Sunte Hai’, is in sync with the product promise of providing content that’s meaningful, positive and energetic, the attempt is to inspire listeners to look at the brighter side of things.”

     

    Speaking on the campaign, Vandana Das, President & Management Partner, DDB Mudra North said: “My FM is a pioneering radio brand and it needed a campaign that was personal and had a connect with the listeners; a connect which will help evoke a sense of pride and ownership towards the radio station. This campaign does exactly that.”