Tag: LYF Smartphone+

By A Correspondent

So what’s so great about a new smartphone launch? There is one big bang almost every 10 days, but when it’s a launch from the Reliance Jio stable, you can’t help but taking notice. Earth 2, the new smartphone from Reliance’s Lyf range of smartphone+ devices, was unveiled on Monday. This is the device from the Elements Collection of Lyf.

Said Sunil Dutt, President , Devices, Reliance Retail: “LYF Smartphone+ is a consumer obsessed brand and through Earth 2 we present the most advanced features in smartphones that deliver a differentiated digital experience to our consumers and puts the controls of smart devices in the hands of the consumers.”Dutt also demonstrated the various features of the new phone at the press conference.

“To reach all our addressable audience through the mediums they are consuming today. Television is one of those mediums which is widely used. The other is digital medium which people are using very extensively now. Then there is outdoor, a highly visible medium. Besides that, the retail point of sale is always the moment of truth. So, there is a retail point of sale which we will be investing in. I think, all possible mediums by which we can reach out to consumers, we are using that,” said Dutt about its marketing strategy. The phone priced at Rs 21,599, mainly targets the youth and working professionals. He said, “For this the target group cuts across. It targets the youth who are looking for latest in technology to young professionals who are also looking for a great experience in their devices to people who have arrived in life and are looking at something beyond just using their phone for a normal camera or a normal voice calling purpose.”

The TVC of LyfEarth 2 was also unveiled at the event by film director Punit Malhotra. It is directed by Malhotra and produced by Dharma Production, and features Priyanka Chopra.