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Tag: Lux Venus

  • To repositions its brand Lux Venus

    Salman in new campaign of Lux Innerwear

    By Our Staff

     

    Lux Industries Limited has rolled out a brand-new campaign ‘Sabko Maangta Hai’, featuring actor Salman Khan. The objective is to revamp Lux Venus brand in the hosiery industry.

     

    Speaking on the campaign, Udit Todi, Executive Director, Lux Industries, said: “We wanted to reposition Lux Venus as India’s highest selling and most loved vest brand – and who better to justify this positioning than India’s biggest and most loved superstar, Salman Khan! We hope the campaign resonates with Salman Khan’s fans and the greater audience at large. Lux Industries, which enjoys a premium reputation and trust among its existing and prospective consumers aims to reinforce the brand’s commitment to the core of quality and comfort while also expanding its business portfolio in Indian market over the next few years.”

     

     

  • Soho Square, Mumbai has conceptualised an extensive campaign featuring Bachchan in a witty character

    Amitabh Bachchan appointed brand ambassador for Lux Venus

    By A Correspondent

     

    Kolkata-based innerwear brand Lux, has roped in Amitabh Bachchan as the brand ambassador for Lux Venus.

     

    To connect the brand message ‘Yeh andar ki baat hai’ with the brand ambassador, Soho Square, Mumbai, conceptualised an extensive campaign featuring Bachchan in a witty character.

     

    Ashok Todi

    Talking about this association, Ashok Todi, Chairman, Lux Industries said: “Similar to Mr. Bachchan’s popularity as an actor, Lux Venus is liked by people of all demographics. Its appeal synergises with Mr. Bachchan’s personality. We hope to reach a wider market pan India with this endorsement.”

     

     

    Anuraag Khandelwal

    Speaking on the campaign, Anuraag Khandelwal, ECD & Creative Head, Soho Square, Mumbai added: “Advertising in the briefs and vests segment has always been about machismo and physique. Our goal was to break the category format and present Mr. Bachchan in a humorous as well as a memorable avatar. With Mr. Bachchan portraying a common man in a common setting, this TVC will strike a chord with the masses all over the country.”