MxMIndia

Tag: Lupin

  • Contract Advertising creates documentary to start conversation on gut health

    Lupin unveils new campaign for Lupizyme Plus

    By Our Staff

     

    Contract Advertising has rolled out a new campaign for Lupin’s over the counter Lupizyme Plus digestive aid syrup.

     

    Speaking on this, Anil Kaushal, Head OTC Business, Lupin said: “Lupizyme Plus has been a category leader for years. To take the brand to the next level, it’s important to make the brand a conversation leader. This idea is the next step in that regard, to build engagement with our audiences, start conversations and make the brand top of mind when it comes to gut health.”

     

    Added Sagar Mahabaleshwarkar, Chief Creative Officer, Contract Advertising: “The story of a life told in the format of documentary has a different level of engagement. And with the Gut Whisperer, we got a chance to disrupt traditional OTC communication conventions.  And with Lupin, we had a great client who immediately saw the potential of this idea.”

     

  • With the tagline 'Bano Khud Se Behetar'

    Contract unveils campaign for Lupin’s Be One energy capsules

    By Our Staff

     

    Lupin, global pharmaceutical company, unveiled a campaign to launch ‘Be One’ Ayurvedic Energy and Immunity capsules. Conceptualised by Contract Advertising, a part of the Wunderman Thompson Group and member of the WPP network, the film features Hrithik Roshan. The tagli

     

    This is the thought behind the #BanoKhudSeBehetar campaign launched for Lupin’s Ayurvedic Energy and Immunity capsules.

     

    Speaking on this, Anil Kaushal, Head OTC Business, Lupin, said: “In today’s highly demanding times, a product like Be One is only increasing in relevance. The consumer today, is looking to constantly better themselves and this is where Be One comes in as a motivator to ensure they have the energy and health needed in this journey.”

     

    Added Supratik Sengupta, Head of Marketing, Consumer Healthcare, Lupin: “This campaign was born out of the consumer desire of constant improvement by competing with one’s own self as opposed to others. The film acts as a nudge to the audience to challenge themselves and go beyond their comfort zone, while the product plays the role of the dependable partner.”

     

    Said Sagar Mahabaleshwarkar, Chief Creative Officer, Contract Advertising: “The creative challenge was to tell a story of someone trying to better himself, especially when that someone happened to be Hrithik Roshan. So, we tried to magnify the conflicts that reside within us every day. That was the creative jump off.”