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Tag: Luminous Power Technologies

  • Conceptualised by Cheil India

    Luminous Power Technologies unveils new campaign

    Luminous Power Technologies has launched its new campaign #PowerAapkeHaathMein, featuring a series of thematic films to highlight its revolutionary end-to-end solar solutions ecosystem.

    Said Neelima Burra, Chief Strategy Transformation and Marketing Officer, Luminous Power Technologies: “The country’s power consumption is rapidly increasing, causing challenges with outages, voltage fluctuations, and high electricity bills for many people in India. As the nation moves towards renewable energy, consumers need to embrace clean energy solutions. At Luminous, we believe that solar is the future and we are committed to being a leading company in this energy transition journey. Luminous’ end-to-end solar solutions are designed to liberate consumers from the worry of erratic power supply and hefty bills by harnessing solar energy to power their homes, businesses, and lifestyles. We feel that the future of energy lies in the hands of consumers and with the #PowerAapkeHaathMein campaign we want to empower them to take control of their energy consumption and embrace sustainable alternatives such as solar power.”

    Added Amit Nandwani, National Creative Director, Cheil India: “Millions of Indians face power cuts on a daily basis. We felt it was high time they took power in their hands and stopped being at the mercy of an erratic power supply. That’s how we arrived at the campaign line #PowerAapkeHaathMein. We wanted to tell hard-hitting, inspirational stories that would resonate with people across the country. Through slice-of-life situations and heart-warming scenarios, we highlighted the role of Luminous Solar in their journey to a brighter tomorrow.”

  • To help them transform themselves into a sustainable energy solution provider

    Cheil appointed creative agency for Luminous

    Cheil India has been appointed as the creative agency for Luminous Power Technologies. The mandate us for Integrated Strategy, Creative, and Key Campaigns for Luminous Power Technologies, wherein Cheil will be responsible for taking Luminous’ vision forward through large campaigns as well as solar category enhancement led by digital.

    Said Neelima Burra, Chief Strategy Transformation and Marketing Officer, Luminous Power Technologies: “Luminous is a leading brand in the energy solutions industry and is now strengthening its position in the rooftop solar segment. We aim to bolster the brand through innovative, meaningful, and purposeful consumer campaigns to effectively strengthen consumer affinity. With Cheil’s strong creative and marketing capabilities, we are excited to collaborate with them as we embark on the next phase of growth for brand and business.”

    Added Neeraj Bassi, Chief Growth Officer, Cheil India. “We are excited to partner with Luminous Power Technologies as they seek to reinvent themselves. It is a great opportunity for us to showcase the breadth of integrated capabilities that we offer to our clients and help them achieve their business goals. We look forward to doing some exemplary work in this category with them.”

  • Conceptualised and executed by Bodh Entertainment

    Luminous brand Amaze unveils Diwali campaign

    By Our Staff

     

    Amaze, a Luminous Power Technologies brand, has launched a short film #Amazewalidiwali to celebrate the festive spirit of Diwali. The  campaign is conceptualised and executed by Bodh Entertainment Private Limited.

     

    Speaking about the campaign, Neelima Burra, Chief Strategy, Transformation and Marketing Officer, Luminous Power Technologies said: “We are delighted to present the #Amazewalidiwali campaign, celebrating the importance of relationships with a message that reminds us that our homes are illuminated not just by lights and lamps but by the warmth of our family bonds. We believe that our products play an essential role in making Diwali celebrations brighter, and our campaign meticulously portrays the values that are close to us. The film beautifully captures the authentic spirit of these celebrations, and we encourage families to come together and celebrate the festival of light, love, and reconciliation, as it symbolizes the core values we hold.”

     

    Added Bodh Deb, Founder & Chief Content Officer of Bodh Entertainment Private Limited: “Diwali has always been the best time for brands to connect with their core consumer base. Amaze wanted to break free from the usual norms and engage with its consumers on a deeper, emotional level. The idea was to create something that doesn’t come across as just another Diwali ad. We aimed to recreate intimate moments from our lives that evoke a strong sense of personal connection and the warmth of home. Our hope is to strike a chord with our target audience across Bharat, fostering a genuine emotional connection during this special festival of lights.”

     

  • A campaign conceptualised and executed by AutumnGrey Bangalore

    Luminous shines new light on Diwali this year

    By Our Staff

     

    Luminous Power Technologies, the energy solutions brand, has taken their philosophy of illuminating lives to the masses this Diwali.

     

    Conceptualised by AutumnGrey Bangalore, the campaign film highlights the difference such gestures can make in the lives of those around us.

     

    Said Anusha Shetty, Chairperson and Group CEO, Grey Group India: “Power Cuts are real in India and living in larger homes with inverters and solar solutions, we miss to see a reality sometimes. A lot of us already help with fees and clothes but what our extended family require is a bit more power in their lives. I am glad we were able to partner Luminous with this Diwali vision.”

     

    Adds Neelima Burra, Chief Strategy and Transformation Officer at Luminous Power Technologies: “Luminous has always been at the forefront of innovation and social responsibility. The #ILLUMINATINGLIVES campaign highlights our deep commitment to lighting up not only homes but also the lives to dream bigger and achieve higher. In a country where long power outages are common, we remain dedicated to lighting up lives in India. This Diwali, let us join hands to express our gratitude and spread the joy of giving. Together, we can make this Diwali truly special by spreading light, happiness, and hope, ensuring that the light of progress reaches everyone, even in the darkest hours.”

     

  • It features brand ambassador Sachin Tendulkar

    82.5 launches new solar campaign

    By Our Staff

     

    Luminous Power Technologies has launched a new TVC featuring brand ambassador Sachin Tendulkar. It is developed and conceptualised by 82.5 Communications.

     

    Introducing the new TVC campaign, Ruchika Gupta, CMO, Luminous Power Technologies, said: “We are 100% devoted to providing consumer centricity to all we do at Luminous. When it comes to solar, our extensive consumer research revealed that there is a great deal of ambiguity surrounding various areas of the buying decision-making process, which is enough to put off a lot of buyers.

     

    As a result, we created the “Solar Hai Lagana toh Luminous ko Bulaana” campaign to showcase the brand as a one-stop shop for all solar-related queries. This ad aims to combine consumer insight and storytelling, and I hope that you all resonate with it.”

     

    Talking about the concept, Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications India added: “Sachin is the evergreen brand ambassador for Luminous, complementing the inherent credibility of the brand. And who better to partner him than Mr Sun in convincing the consumer that Luminous is the right way to go solar.”

     

     

  • Mandate includes integrated media services for the brand

    Luminous onboards Wavemaker India

    By Our Staff

     

    Luminous Power Technologies has appointed Wavemaker India as its integrated media partner for all categories across inverters, batteries, solar and home electricals. Wavemaker India will manage the brand’s traditional and digital media duties including media strategy and planning, media investment, media activation and content. Wavemaker India won the account post a comprehensive multi-agency pitch. The account will be handled from their Gurugram office.

     

    Said Sachin Bhalla, Senior VP marketing and Solar Business, Luminous Power Technologies: “In today’s scenario, consumers are moving increasingly towards all kinds of media for both discovery and decision-making. Wavemaker appealed to us with their experience and clarity of thought when understanding our business. With the new agency onboard, we would like to leverage their strategic thinking and execution for both traditional and digital media. We look forward to aggressively strengthening our presence and portfolio online and offline, and accelerating our growth,”

     

    Speaking on the win, Ajay Gupte, CEO – South Asia, Wavemaker added: “Luminous is a strong and trustworthy brand with an array of products in the power backup, home electrical and residential solar space. We are thrilled to partner with them and create relevant engagement for the brand with our full-service media offering. This is a perfect opportunity for us to bring in our expertise and deploy our bespoke integrated planning approach that is supported by strong measurement capabilities. We look forward to creating value for Luminous and supporting its growth momentum.”

     

     

  • Campaigns for Luminous Technologies

    Sachin Tendulkar has a special message for World Environment Day

    By Our Staff

     

    Luminous Power Technologies has launched a campaign for World Environment Day with a special message global restoration. The campaign is conceptualized by AutumnGrey and has the voice over by Sachin Tendulkar urging viewers to begin a journey of rebuilding the world. The #ShuruvaatEkNayiDuniyaKi initiative emphasises use of sustainable energy with its Solar range and energy efficient appliances.

     

    Said Sachin Bhalla, Sr. Vice President, Luminous Power Technologies: “At Luminous, we pride ourselves in creating sustainable solutions like Solar, energy-efficient fans, and LED bulbs. The occasion of World Environment Day gave us the opportunity to repledge our commitment into fighting climate change. And with that, asking our consumers to join us in the mission of #GlobalRestoration.”

     

    Added Swati Balani, Executive Creative Director : “With these thought-provoking words narrated by Sachin, we want to remind our audiences how a new sustainable world is within our reach. While the conversations about climate change seem overwhelming to many, we show our audience how small actions by you and me are all what it takes to restore the world!”

     

  • The new campaign promotes Luminous’ inverter batteries in a quirky and unconventional way

    Luminous unveils summer campaign with Tendulkar

    By A Correspondent

     

    Luminous Power Technologies announced the launch of its new TVC campaign featuring brand ambassador Sachin Tendulkar. Through this campaign, Luminous intends to draw more attention to its inverter batteries which it claims are long-lasting, in a striking, unconventional and appealing manner.

     

    Introducing the campaign, Sachin Bhalla, Senior Vice President, Marketing, Luminous Power Technologies said: “Luminous is considered to be one of the most reliable brands when it comes to inverters and batteries. Our campaigns so far have been focused more on our inverters than our batteries. Through our new campaign, we wish to put emphasis on Luminous’ high-performance batteries which are amongst the longest lasting batteries in the country. We are thankful to Sachin for his continued patronage with the brand. His presence on the screen brings great value and helps us building a greater brand connect with our end users.”

     

    The TVC has been conceptualised by 82.5 Communications. Talking about the campaign concept, Chandana Agarwal, President, 82.5 Communications said: “Working on communications for inverters and batteries is never easy as they tend to get very dull and clinical. This time fortunately for us, we had a very interesting brief which was single-minded and emphasised on long-lasting inverter batteries. We took this as an opportunity to humanise the product and bring about humor and nostalgia alongside our key proposition. We have attempted to make it crisp and universally understood. We had a great time working on the creatives as it brought out the child in all of us and we hope that it brings out the same emotion in everyone who sees it.”

     

     

  • Celebrates Legend Sachin Tendulkar’s long association with the brand

    VMLY&R India campaign for Luminous Power Technologies

    By A Correspondent

     

    VMLY&R India has conceptualised the latest campaign for Luminous Power Technologies, featuring Sachin Tendulkar. The new campaign called ‘Sachin – Dil Se’, is centered around an interview-based film with Sachin Tendulkar.

     

    The campaign marks the ninth year anniversary of Tendulkar coming on board as the brand ambassador for Luminous. The campaign beautifully brings out the personal side of Sachin that builds a strong consumer connect and gives a sneak peek into Sachin’s life – be it his favorite song, dish or the skills he wants to acquire from others. Part of the campaign video also shares anecdotes from his personal life, which is in sync with brand’s campaign – ‘Khusyion ka Ghar’.

     

     

  • The film has been conceptualised by Soho Square

    #NazarUthao, says Tendulkar in campaign for Luminous Fans

    By A Correspondent

     

    Luminous Power Technologies has launched its new TVC on Fans ‘Nazar uthao’. The brand also unveiled its new tag line – ‘Khushiyo ka Ghar’, consolidating its brand repositioning as a competitive Home Electricals brand.

     

    The TVC has been conceptualised and developed by Luminous’ creative agency, Soho Square. In the commercial, Sachin Tendulkar, the brand ambassador for Luminous, implies that ‘Don’t get so caught up in you daily lives that you forget to enjoy the beauty around you’. In a subtly crafted plot he emphasizes how beautiful our lives are if we just look up and see (#nazaruthao).

     

    Commenting on the latest ad film, Vipul Sabharwal, Managing Director, Luminous India said:”Our presence in India for the last 28 years has given us immense understanding of the needs of our customers and we are convinced that we can play an important role in their daily lives. We believe in re-defining fans from a mere utility to a beautiful possession that adds to the look of one’s house. We all know that beautiful things leave people hooked and so we decided to develop this thought into an interesting narrative to tell the story of our Luminous fans. At the same time, we have also tried to address the prevailing issue of poor lifestyle choices of our generation knitting both ideas into one”.

     

    Elaborating on the thought process behind the campaign, Chandana Agarwal, Branch Head, Soho Square Gurgaon, which is the creative agency behind the campaign, said, “Luminous came to us seeking an idea for the launch of their new designer fans. They wanted it to be well connected with the lives of the consumers. Taking this into consideration, when we looked at the society, we identified a tension which Luminous fans could solve. In today’s world, everyone is looking down. Staring at individual screens and alone while being together. We thought that this was an interesting place for the fans to intervene. This societal tension of people being busy in themselves was something that the beauty and fresh breeze of Luminous fans could solve. Hence, the commercial was designed”.

     

     

  • The company has more than three decades of successful heritage, seven manufacturing units, 28 sales offices and presence in over 36 countries

    Starcom bags media mandate of Luminous

    By A Correspondent

     

    In a tightly contested pitch against some of the leading media agencies of India, Starcom, part of Publicis Media India, has won the media mandate of Luminous Power Technologies.

     

    Mallikarjun Das

    Said Mallikarjun Das, Group CEO, Starcom India: “Luminous is a household name in India and needs no introduction. We are pleased to have won the business of this highly competitive, innovative, frontrunner electrical specialist. Starcom builds connected human experiences; we use the alchemy of people and technology to create experiences people love and actions brands need. Adding Luminous to our client roster gives us the opportunity for more of such path-breaking work. We will use the power of integrated communications, analytics and the best of our tools, talent and thinking to make a real difference to the brand. We look forward to delivering scale and deep consumer connections for

     

    Added Vipul Sabharwal, MD, Luminous Power Technologies: “It was a meeting of minds with Starcom. The Starcom team was impressive at pitch stage and ideas presented by them were rich in strategic direction, experience and insight.”